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Abstract
Quality of service has emerged as an important issue in post-reform regulation of electricity distribution networks. Regulators
have employed partial incentive schemes to promote cost saving, investment efciency, and service quality. This paper presents a
quality-incorporated benchmarking study of the electricity distribution utilities in the UK between 1991/92 and 1998/99. We
calculate technical efciency of the utilities using Data Envelopment Analysis technique and productivity change over time using
quality-incorporated Malmquist indices. We nd that cost-efcient rms do not necessarily exhibit high service quality and that
efciency scores of cost-only models do not show high correlation with those of quality-based models. The results also show that
improvements in service quality have made a signicant contribution to the sectors total productivity change. In addition, we show
that integrating quality of service in regulatory benchmarking is preferable to cost-only approaches.
r 2004 Elsevier Ltd. All rights reserved.
JEL Classification: L15; L51; L94
Keywords: Quality of service; Benchmarking; Incentive regulation
1. Introduction
Since the 1990s, many regulators of infrastructure
industries around the world have, as part of the reform
initiatives, replaced the traditional rate-of-return regulation of the natural monopoly activities with incentive-based models. The aim of incentive regulation is to
promote efciency improvements in the absence of
market mechanisms. Such schemes have in particular
been popular in the regulation of electricity transmission
and distribution networks (Jamasb and Pollitt, 2001).
Against this background, appropriate regulation of
quality of service in the reformed industries is increasingly emerging as an important issue. Quality of service
Corresponding author. Tel.: +44-1223-335271; fax: +44-1223335299.
E-mail address: tooraj.jamasb@econ.cam.ac.uk (T. Jamasb).
0301-4215/$ - see front matter r 2004 Elsevier Ltd. All rights reserved.
doi:10.1016/j.enpol.2004.04.021
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In an idealised competitive electricity market, customers could choose a network provider offering a level of
service quality that reected their willingness to pay for
it. Assuming that the maximum amount that consumers
would pay for quality equals the total quality-induced
costs they incur, the socio-economic optimum occurs at
a quality level where the sum of the total cost of quality
provision by network operators and the total qualityinduced costs faced by consumers is minimised. However, in the absence of (incentive) regulation, natural
monopolies may operate at sub-optimal quality and
social cost levels. In order to prevent inefcient resource
allocation, service quality standards and incentives need
to be incorporated in the regulation of the utilities.
In designing quality-incorporated regulatory mechanisms, regulators are faced with the task of determining a
market demand curve for service quality. This procedure
involves dening appropriate quality measures and
subsequently ascertaining how much consumers value
them. Robert (2001) identies the criteria that must be
satised by service quality measures as being: (i)
importance to consumers, (ii) controllability by network
operators, and (iii) measurability by regulators. Consumer valuation is hindered by inconsistency, contextdependence and insufciency of information: Individuals often give non-credible responses to surveys (due
to free rider effects, for example) and are inuenced by
their previous experience (Waddams Price et al., 2002).
Lack of detailed and accurate data is also a common
problem. For instance, the Norwegian regulator estimates interruption costs at an aggregate level, where
customers are classied as being either residential/
agricultural or industrial/commercial (Langset et al.,
2001). Service quality regulation also involves a political
aspect that can come into conict with economic
considerations. Although individually tailored service
qualities would result in an efcient outcome, it could
also expose poorer consumers to socially unacceptable
levels of quality.
There are different approaches for providing quality
incentives to distribution utilities: (i) marginal rewards
and penalties, (ii) absolute nes, and (iii) qualityincorporated benchmarking (Frontier Economics,
2003). Under the marginal reward and penalty scheme,
companies receive reward or penalty per unit of quality
improvement (degradation) that reect the marginal
value that customers attribute to quality. In equilibrium,
a prot-maximising rm chooses to operate at the
efcient level, which varies according to its individual
marginal cost curve. These mechanisms are referred to
as decentralised, as they allow rms to choose their
level of quality provision.
Absolute nes have a centralised nature in that they
require companies to pay a pre-specied amount if
quality drops below a threshold. The regulator sets both
the amount and the threshold. Although absolute
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4. Methodology
4.1. Data envelopment analysis5
DEA is a non-parametric method that uses piecewise
linear programming to calculate (rather than estimate)
the efcient or best-practice frontier in a given set of
decision-making units (DMUs) such as rms (see
Farrell, 1957; Charnes et al., 1978; Fare et al., 1985).
The DMUs that make up the frontier envelop the less
efcient rms and the relative efciency of the rms is
calculated in terms of scores on a scale of 0 to 1, with the
frontier rms receiving a score of 1. DEA can calculate
the allocative and technical efciency, and the latter can
be decomposed into scale, congestion, and pure
technical inefciency.
DEA models can be input or output oriented. The
models can be specied as constant returns to scale
(CRS) or variable returns to scale (VRS). Outputoriented DEA models maximise output for a given
quantity of input factors. Conversely, input-oriented
models minimise input factors required for a given level
of output. An input-oriented specication is generally
regarded as the appropriate form for electricity distribution utilities, as demand for distribution services is
a derived demand that is beyond the control of utilities
and has to be met.
The linear program calculating the efciency score
of the ith rm in a sample of N rms in CRS models
takes the form specied in Eq. (1) where Y is a scalar
(equal to the efciency score) and L represents an N 1
vector of constants. Assuming that the rms use E
inputs and M outputs, X and Y represent E N input
and M N output matrices, respectively. The input
and output column vectors for the ith rm are
represented by xi and yi respectively. In Eq. (1), rm i
is compared to a linear combination of sample rms
which produce at least as much of each output with the
minimum possible amount of inputs. The equation is
solved once for each rm. In VRS models a convexity
constraint SL 1 is added to the model which ensures
that the rm is compared against other rms with
similar size.
min
s:t:
yi Y lX0;
y; l
2261
5
The method description in this section is drawn heavily on Jamasb
and Pollitt (2003).
6
The method description in this section is drawn heavily on Hattori
et al. (2002).
yxi X lX0;
lX0
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2001, p. 190).
MI
D1
D0 1=2
V EF D1
C EF D1
T1 SC EF T1
T0 nC EF T0
n
:
D0
D0
V EF D0
C EF D1
T0 SC EF T0
T1 nC EF T1
min
s:t:
y1i Y 0 lX0;
o; l
ox1i X 0 lX0;
oa1i A0 lX0;
lX0:
min
o; l
s:t:
o
0
y1i Y lX0;
ox1i X 0 lX0;
lX0:
The superscripts 1 and 0 for inputs x and outputs y
of ith unit indicate the relevant time period for data
used for calculating efciency. The superscripts for
input matrix X and output matrix Y indicate the time
period for technology used for calculating efciency. This procedure can then be modied in order
to calculate relative efciency for the remaining
component of Eq. (3) using year-1 technology and
year-0 data.
4.3. Quality-incorporated malmquist indices
The Malmquist productivity index formalism can be
extended to take into account the quality attributes
of inputs and outputs in addition to ordinary input
and outputs. The method was rst applied in Fare
et al. (1995) in an analysis of Swedish pharmacies.
We extend the standard inputoutput model of the
DMU by introducing an attribute vector a, whose
components represent non-marketable goods such as
service quality.
In our analysis of quality of service we use the number
of minutes lost and number of interruptions for
each rm during a year as quality attributes of the
companies outputs in which a reduction is regarded as
desirable. Following Yaisawarng and Klein (1994),
we include the undesirable output attributes as ordinary inputs. In an input-oriented DEA model, this
can be interpreted as that a rm can reduce the
undesirable output attributes and cost (as an ordinary)
input while maintaining a given level of ordinary
outputs. The cross-time efciency model in Eq. (5)
can be extended to incorporate the quality of
service attribute a as in Eq. (6) based on Fare
s1 x1 ; a1 ; y1 minfs1 : s1 x1 ; s1 a1 ; y1 2 T 1 g:
Following the above notation, the general (qualityindependent) Malmquist productivity change index
between periods 0 and 1 in Eq. (2) can be expressed as
in Eq. (9) where the subscript c in hc denotes evaluation
of the PPS under CRS
"
#1=2
h0c x1 ; y1 nh1c x1 ; y1
0;1
:
9
M 0
hc x0 ; y0 nh1c x0 ; y0
The quality-incorporated Malmquist index Ma0,1 is
then calculated from Eq. (10) that is essentially the
Malmquist index in Eqs. (2) or (9) that are extended
with the quality attribute a (Fare et al., 1995, p. 139)
0 1 1 1 1 1 1 1 1=2
s x ; a ; y ns x ; a ; y
0;1
:
10
M a c0 0 0 0 c1 0 0 0
sc x ; a ; y nsc x ; a ; y
Following Fare et al. (1995), we then dene a quality
change index Q0,1 as specied in Eq. (11). A comparison
of Eqs. (10) and (11) reveals that Q0,1 isolates the effects
of quality change by making single period input and
output evaluations under mixed-period quality attributes (Fare et al., 1995, p. 138)
0 0 1 0 1 1 1 1 1=2
s x ; a ; y ns x ; a ; y
:
11
Q0;1 c0 0 0 0 c1 1 0 1
sc x ; a ; y nsc x ; a ; y
If we assume that s is multiplicatively separable in
quality attributes and inputsoutputs, the quality
change index can be expressed as a separate component
of quality-incorporated Malmquist index Ma0,1; i.e. as in
Eq. (12) (Fare et al., 1995, p. 139)
s0 x0 ; a0 ; y0 u0 a0 nh0 x0 ; y0 :
12
13
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incorporated Malmquist index Ma0,1 can be decomposed into separate quality, frontier shift F (technology),
and productivity catch-up Ec components (Eq. (14)).
The latter can be further decomposed into pure
efciency Ev and scale efciency S components (Eq.
(15)). Using Eqs. (11) and (15) we arrive at the
decompositions in Eqs. (14) and (15), which separate
the, quality, efciency, scale and technology components of total productivity change
0;1
0;1
0;1
M 0;1
a Q nF nE c ;
14
0;1
0;1
0;1
0;1
M 0;1
a Q nF nE v nS :
15
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Fig. 1. Sector-wide averages of model variables (time is measured in scal years). Source: Company reports, OFGEM publications, and
communication with OFGEM.
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Table 1
Specications of DEA models
I
I
I
I
O
O
O
O
O
O
6. Results
Model
Opex
Opex
Totex
Totex
CUST
ENGY
NETL
Quality
TotexQuality
I
I
NINT
TINT
O
O
O
O
O
O
2265
I: Input, O: Output
Opex as input and outputs are similar to the components of OFGEMs composite size variable (number of
customers, energy delivered and network length).
The other models used in this study are Model Totex,
Model Quality, and Model TotexQuality that assess
the rms with respect to (i) total costs, (ii) service
quality, and (iii) cost and quality combined, respectively.
The use of Totex in Model Totex is justied on the basis
of potential trade-offs between operating and capital
expenditures and regulatory concerns about the unbalance in incentives to pursue Opex versus Capex
savings. Jamasb et al. (2003) in a survey of electricity
regulators that have used benchmarking nd that some
regulators have experienced attempts by distribution
companies to shift operating expenditures over to
capital expenditures. Moreover, operating and capital
expenditures can both inuence the quality of service.
Model Quality treats NINT and TINT as inputs based
on the notion that given its physical output levels, rms
should minimise the number and duration of interruptions. Model TotexQuality brings together the inputs
used in the Model Totex and Model Quality as discussed
in Section 4.3.
The efciency scores calculated from the model
TotexQuality are equal to the greater of the scores
from the corresponding Model Totex and Model
Quality. This is a general property of radial efciency
measures, which cannot be reduced by incorporating
more variables in a model. Two methodological issues
are noteworthy here. First, the standard radial denition
of efciency, which determines the maximum achievable
proportional reduction of inputs, while outputs are kept
constant. A rm that sets the frontier for a particular
input or output receives an efciency score of 1.00,
regardless of how poorly it performs with respect to
other inputs and outputs.
Second, small samples can constrain the number of
model variables. At the same time, it is important to
capture all the key features of the activity in question.
This issue could be tackled by incorporating rms from
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Table 2
Average company efciency scores (1991/921998/99)
Model
Opex
Eastern
E. Midlands
London
Manweb
MEB
Northern
NORWEB
Seeboard
Southern
Swalec
Sweb
Yorkshire
Hydro-electric
Scottishpower
Average
Totex
VRS
CRS
VRS
CRS
VRS
CRS
VRS
0.84
0.75
0.66
0.78
0.78
0.62
0.65
0.80
0.91
0.58
0.67
0.80
0.99
0.88
0.76
1.00
0.79
0.71
0.84
0.83
0.70
0.69
0.86
0.95
0.75
0.71
0.86
1.00
0.88
0.83
0.96
0.80
0.70
0.84
0.85
0.76
0.71
0.89
0.82
0.60
0.75
0.87
0.94
0.92
0.82
1.00
0.83
0.74
0.87
0.89
0.85
0.74
0.92
0.86
0.79
0.79
0.91
0.95
0.95
0.86
0.90
0.78
1.00
0.93
0.53
0.72
0.91
0.65
0.88
0.37
0.71
0.99
0.73
0.94
0.79
1.00
0.82
1.00
0.94
0.56
0.82
0.95
0.66
0.96
0.53
0.76
0.99
0.78
0.97
0.84
1.00
0.87
1.00
0.97
0.87
0.83
0.93
0.90
0.93
0.61
0.79
0.99
0.97
0.99
0.90
1.00
0.89
1.00
0.98
0.89
0.96
0.96
0.93
0.96
0.83
0.86
0.99
0.99
1.00
0.95
Model
Opex Totex
Quality
TotexQuality
VRS
0.90
0.38
0.41
Totex
CRS
VRS
0.55
0.51
Quality
CRS
VRS
0.95 0.78
0.71
0.67
0.68
TotexQuality, CRS
0.86
1
0.95
0.9
0.85
0.8
0.75
0.7
0.65
Opex
Totex
TotexQuality
CRS
Table 3
Efciency score correlations
Opex
CRS
VRS
Quality
Quality
Totex-Quality
0.6
1991/92 1992/93 1993/94 1994/95 1995/96 1996/97 1997/98 1998/99
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Fig. 3. Average annual company rankings from Models Opex, Totex, Quality and TotexQuality (CRS; 1 is best, 14 is worst).
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Table 4
Average of the Malmquist productivity indices for the 4-year intervals
of 1991/921998/99 period
Model
TotexQuality
Non-Sep.
Sep.
1.127
0.01204
14
0
17
1.775
0.047
1.333
0.094
1.740
1.277
0.08715
14
Non-Sep. Sep.
Productivity change, M/Ma
Service quality change, Q
Overall efciency change, Ec
Pure efciency change, Ev
Scale efciency change, S
Boundary shift, F
Table 5
t-test two-sample (assuming unequal variances) of average Malmquist
productivity indices of rms a 0:1
1.384
0.902
0.938
0.962
1.534
1.203
1.008
1.019
0.989
1.193
1.139
1.042
1.025
1.017
1.092
1.122
1.034
1.062
1.051
1.011
1.057
1.244
1.034
1.008
1.019
0.989
1.193
Mean (arithmetic)
Variance
Observations
Hypothesized mean difference
df
t Stat
P(Tpt) one-tail
t Critical one-tail
P(Tpt) two-tail
t Critical two-tail
index. Table 6 shows the correlation between productivity change indices and its components for the sector.
Table 6 shows that the correlation coefcients
between the quality index and technical efciency
measures is positive but not very high, indicating that
rms that achieve technical efciency improvement
have, to some extent, improved their quality of service.
This observation partially supports the evidence from
the efciency scores, and that the scores in the cost
models had low correlation with those of the quality
model. It is noteworthy that the former proposition is
based on an inter-model comparison of efciency
levels while the latter refers to an intra-model
productivity progress or change. Also, the frontier
shift factor is nearly non-correlated with the quality
index, indicating that technological change (in a cost
sense) is not associated with quality improvement.
7. Conclusions
In this paper, by means of an analysis of UK
electricity distribution, we attempted to demonstrate
whether it is desirable to incorporate service quality into
benchmarking of electricity networks. We found that the
average efciency score of the sector is higher in our
model with total expenditures than the model with
operating expenditures as input. We showed that, for
some rms, the efciency scores in cost-only models
vary signicantly from those of costquality models.
Although, we found some correlation between the
efciency scores of the cost-only models, the results
indicate existence of possible trade-off or differing
competencies between operating and capital expenditures.
We also found that some rms that performed well in
the cost-only models did not score high in our qualityonly model and the correlation coefcients between the
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Fig. 4. Logarithmic plot of rm-level average Malmquist productivity indices for the 4-year intervals in 1991/921998/99 period (TotexQuality
ModelNon-separable).
Table 6
Correlation coefcients of average of Malmquist indices for the 4-year intervals in 1991/921998/99 period (TotexQuality Modelnon-separable)
Productivity
change, M
Productivity change, M
Quality change, Q
Overall efciency change,
Ec
Pure efciency change, Ev
Boundary shift, F
Scale efciency change, S
Quality
change, Q
Overall efciency
change, Ec
1.00
0.70
0.93
1.00
0.59
1.00
0.87
0.29
0.70
0.52
0.05
0.51
0.95
0.61
0.71
Pure efciency
change, Ev
Boundary
shift, F
Scale efciency
change, S
1.00
0.61
0.45
1.00
0.37
1.00
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Acknowledgements
The authors would like to thank the Cambridge-MIT
Institute for nancial support under project IR-45 and
David Reiner, Gert Brunekreeft, and an anonymous
referee for their detailed comments to this paper.
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