K HOCH KINH DOANH

CUC THI GII PHP CNG NGH VIT 2007

Tc gi/nhm tc gi :
1. ..
2.
3. ..

Thnh ph H Ch Minh
Thng nm 2007

Ke hoach kinh doanh cua .

Mc lc
1. Tm tt ..
2. Mt s thng tin c bn .
3. Gii php cng ngh ..
4. Th trng v khch hng v i th cnh tranh
5. Cc ngun lc (nhn lc, cng ngh, thit b, c s vt cht)...
6. Hiu qu v kinh t - x hi ..
7. K hoch ti chnh .
8. Phn tch ri ro...
9. K hoch trin khai d n...
Ph lc: cc s liu, cc biu bng v s /bn minh ho, v.v

Ke hoach kinh doanh cua .

I.

Tm tt:
Ni dung:
Tm tt bn K hoch kinh doanh v loi sn phm/ dch v cng
ngh cao ca gii php.
di:

t 1-2 trang A4

Yu cu:
Phn ny nn c vit sc tch, khi qut ht cc ni dung trong bn
K hoch kinh doanh, khng nu chi tit.
II.

Mt s thng tin c bn

III.

H tn tc gi:

a ch lin lc: ..

Qu trnh hc tp v lm vic (ch nu hc, lm vic u trong thi gian bao

lu)

Nhng kt qu nghin cu, nhng thnh tch hay nhng chc v tng nm gi

Gii php cng ngh

1. M t gii php, sn phm/ dch v t gii php ny

2. c tnh k thut hay tnh cht ca sn phm/ dch v t gii php
IV.
Th trng, khch hng & i th cnh tranh
1. Th trng
1.1 c im th trng:
-

Th trng mc tiu;

Mc sng hoc phong cch/kiu sng (lifestyle);

Gii tnh; tui;

V tr a l

Cc c tnh khc

1.2 Kch c/ ln th trng: (nu r ngun ca thng tin)

-

ln th trng v mt gi tr; s pht trin tim nng trong ngn hn: 2-3 nm,
trung hn: 5-8 nm v di hn: trn 10 nm.

Cc d bo v xu hng pht trin ca ngnh; cc pht trin v cng ngh mi;

xu hng kinh t -x hi; chnh sch ca chnh ph v ngnh hot ng

2. Khch hng
Nu ra nhm khch hng hin ti v xc nh nhm khch hng mc tiu hoc cc khch
hng chnh:
-

Ai? u?
3

Ke hoach kinh doanh cua .

Ti sao h mua/s dng sn phm/dch v t gii php ca mnh?

Khi no v trong trng hp no th h mua/ s dng sn phm? Mi quan tm ca h?

Nhng quan tm ca khch hng lin quan n gi c, cht lng v dch v?

3. i th cnh tranh
3.1
M t i th:
M t cc i th d kin l i th chnh , tn tui v thng hiu,
(thng tin khc v kch c v a bn hot ng hoc, gi tr doanh thu hng nm v
th phn hoc, sn phm ca h so vi sn phm ca cng ty tc gi (v mt gi c,
cht lng v c tnh khc)
3.2

Nhng im mnh v iu yu:

nh gi im mnh & im yu ca i th:
-

V mt s mt nh: qun l, hnh nh, th trng, h thng phn phi, cng

ngh, nng lc sn xut, ngun lc ti chnh v li th v gi/chi ph.

Nu tc gi c tng v vic t c nhng th phn ca i th: gii thch r

lm th no?

3.3

Nhng t chc khng phi l i th:

Nu ngn gn nhng cng ty trong lnh vc ca mnh hoc lin quan n lnh vc ca
mnh khng c tc gi xem l i th cnh tranh.

3.4

nh v sn phm:

Tc gi mun nh v/xc nh cng ty tng lai trong th trng nh th no?

Tc gi mun khch hng, i tc v i th nhn nhn/nhn thc nh th no v
sn phm hoc dch v ca mnh?

C phi tc gi mong mun ngi ta xem cng ty tng lai nh:

3.5

Nh cung cp sn phm cht lng cao nht?

Nh cung cp dch v tt cho cc khch hng c mua/s dng sn phm ca

cng ty?

Nh cung cp dch v nhanh chng v linh ng?

Nh cung cp tin cy cung cp cc dch v ng tin cy mt cch n nh?

Cc phng php qung b, bn hng:

3.5.1.
Tip th, qung b
a. Phn tch chung : (Lm cng r cng tt)
-

Nghin cu th trng: Xu hng tng lai hiu c nhu cu v sn

phm/dch v.

Pht trin sn phm: Nhng im quan trng cn c xc nh bn cnh nhng

c tnh k thut ca sn phm l vic hon thin sn phm, nh gi, dch v
km theo v.v

Ke hoach kinh doanh cua .

Bn v phn phi: la chn cc knh bn hng v phn phi sn phm/dch v

trong th trng.

Qung b sn phm/dch v: Pht trin nhng chng trnh qung b, qung co

sn phm v chin dch PR a thng tin n khch hng mc tiu nh th
no v sn phm/dch v v li ch m khch hng c c khi mua sn
phm/dch v.

b. Qung co:
M t loi phng tin/knh truyn thng c la chn a thng tin v sn
phm/dch v ca doanh nghip n khch hng mc tiu
3.5.2.
Phng php bn hng
Nu r cc sau:
-

Ai chu trch nhim vic bn hng? Mc chuyn nghip ca i ng ny?

Knh bn hng: bn trc tip cho khch hng hay thng qua i din bn hng? nh
phn phi? i l? Nu thng qua mt bn th ba th nu l do hay li ch khi s dng
h.

Phng php bn hng: qua in thoi, khch hng trc tip n gp, gi th gii thiu,
qua n t hng ca khch hng, tham gia cc hi ch, trin lm v.v

Qu trnh bn hng bao lu: T khi khch hng nhn thc/bit v sn phm/dch v cho
n khi h quyt nh mua v tr tin

iu kin thanh ton: Cc iu khon v iu kin thanh ton tc gi d kin s p dng

cho khch hng. Nu cch thc cn bng gia mong mun thu hi tin bn sn
phm/dch v cng nhanh cng tt vi vic p dng cc phng n thanh ton tin li
cho khch hng.
3.5.3

Phn phi: Nu r knh phn phi nh th no?

V.
Cc ngun lc (nhn lc, cng ngh, thit b, c s vt cht)
1. Ngun nhn lc:
Phn tch cc vn v:
-

Lao ng ti ch c cung cp cho doanh nghip?

Chi ph lao ng nh th no: hin nay & tng lai?

2.
3.
4.
VI.

Lao ng s c o to nh th no?
Cng ngh: nu r Bn gii trnh cng ngh.
Thit b: nu r Bn gii trnh cng ngh.
Cc c s vt cht khc, nu c.

Hiu qu v kinh t - x hi
Trnh by cc kin v
-

To vic lm trong vng

Ke hoach kinh doanh cua .

Chuyn giao cng ngh, b quyt qun l, o to hun luyn cho ngi a
phng

- ng gp cho nn kinh t nh th no?

VII. K hoch ti chnh
1. D kin v dng tin: a vo cc biu bng th hin dng tin d kin
2. Cc yu cu v ti tr v cc thng tin h tr khc
-

Yu cu v ti tr:

VIII. Phn tch ri ro

M t cc loi ri ro v nu tc ng ca n:
1. Thay i cng ngh
2. Ri ro do lao ng
3. Vn cht lng ca dch v
4. Th trng: s cnh tranh gia tng
IX.

Tin trin khai d n

Ngy ________________________________
Ch k _______________________________
H v tn __________________________________
Ph lc: Cc biu bng v s liu minh ho.