Gir cows grazing at Happy Cows farm of a cowherd

Difference between A1 and A2 type milk?

Casein is the largest group of proteins in milk, making up about 80% of
total protein content. There are several types of casein in milk, and beta-casein is
second most common.
Two most common forms of beta-casein are A1 beta-casein and A2 beta-casein
Regular milk contains both A1 and A2 beta-casein. Milk from foreign breeds (Jersey,
Holstein) contain A1 protein.
Milk from Indian cow breeds contain A2 protein. Happy Cows Milk is A2 milk

Harmful effects of A1 milk?

Few of them mentioned below:
Presence of amino acid called BCM 7 makes it harmful for consumption
Type-1 diabetes
Cardiovascular disease (IHD)
Delayed psychomotor development among children, autism, schizophrenia, sudden
infant death syndrome (SIDS) auto-immune diseases, intolerances and allergies.
Those with digestive disorders like stomach ulcers, ulcerative colitis, Crohns disease,
Celiac disease, on long term medication or antibiotic treatment are at higher risk

Benefits of A2 type of milk?

Prevent obesity among children and adults
Improve brain function
Promotes digestion
Increase breast milk production in feeding mothers.
Prevents joint pain, asthma and mental problems.
Promotes good kidney health
Increases immunity
Reduces acidity
Helps in reducing chances of colon, breast and skin cancer
One of the best natural anti-oxidants
After mothers milk, it is cows milk only which gives energy and full protection
Detoxifies Body
Enhances Memory Power
Increases clarity of Voice
Helps in reduction against PMS symptoms in the menstruation cycle
Prevents migraine headache

Indigenous Indian (desi) cows and Jersey cows ?

Milk of foreign breed cows contain a poisonous chemical called Casomorphine
Jersey cows have lesser and smaller sweat glands, thus not suitable for tropical
climates like in India
Jersey cows have higher maintenance cost and more prone to diseases due their
physical structure as they are difficult to be cured by means of native Indian
medicines
Jersey cows give A1 type of milk and also carries more amount of pathogens
Jersey cows are lazy in nature and not suitable for hard work
Indigenous cow breeds are intelligent and always prefer clean areas to sit which
helps them to avoid any diseases.
Maintenance cost is less for Indian cows since they eat limited amount of fodder and
can be treated with local Indian medicines.
Indian cows can also survive when there is food shortage and do not suffer from
long term diseases (most of the times)

What is meant by SNF value and Fat content?

Milk SNF means Milk Solids-not-Fat comprising protein, carbohydrates, vitamins,
minerals, etc in milk other than milk fat
Whole milk means natural composition of milk without any processing.
Homogenized" milk (abbreviated to refers to milk which is 3.25% butterfat (or milk
fat).
There are also skim milk, 1%, and 2% milk fat milks.

Why prefer cow milk over buffalo milk for urban consumption?
Fat content is high (7.5) in buffalo milk as compared to cow milk (4.3)
Fat intake in cities is way higher as compared to fat burn rate (via exercise)
Cow milk is like mothers milk. It has saturated fat (SF) 55-58%
Melting point of cow milk SF is 37 degrees while buffalo milk is 40 degrees. Average
human body temperature is 37.2 degrees. Hence easily digestible
Cow milk is good for thyroid
Cow milk is good for all, infant and adults

Cow milk yellowish in color?

Cow milk fat contains a coloring pigment called Beta-carotene (a carotenoid which is
precursor of vitamin-A). Whereas buffalo milk lacks the same thus it is not yellowish
like cow milk.

What is Pasteurized Milk ?

Pasteurization is a method to control bacterial activity in which milk is first boiled to
certain temperature and then rapidly cooled. Drinking unpasteurized milk can be
dangerous for those with weakened or low immune systems, such as young children
and the elderly. Pasteurization is compulsory under the Food Safety Act. Happy Cows
milk is minimally pasteurized to ensure its nutritional content is intact.

What is Homogenised Milk ?

Homogenization process involves high temperatures, agitation, and filtration to break
down the natural fat molecules and mix these broken fat molecules in the Milk. When
you homogenize milk, you not only change the size of the fat globules, you also
rearrange the fat and protein molecules which could alter how they act in the human
body. It is believed that this milk poses threat to heart health. Happy Cows milk is
non- homogenized milk.

What is Toned Milk ?

Toned milk is a method, developed in India, of treating buffalo milk by adding skim
milk, powdered skim milk and water to buffalo milk. This process decreases the fat
content, increases the quantity of available milk, and 'tones up' the nonfat solids level
to the original amount thereby reducing the cost. Happy Cows milk is non toned milk.

What is Whole Milk ?

Milk containing all its constituents as received from the cow is called Whole- Milk.
Milk from which no constituents such as unsaturated fats and other essential
minerals have been removed.
Happy Cows milk is Whole Milk.

Happy Cows cowherd

Fresh A2 milk from gir cows grazing at Happy Cows farm of a cowherd

What are Gir cows? (All Indian cows have similar basic traits)
The Gir is a famous milk cattle breed of India. Native tract of the breed is Gir hills
and forests of Kathiawar including Junagadh, Bhavnagar, Rajkot and Amreli districts
of Gujarat.
Coat color of Gir animals varies from shades of red and white to almost black and
white or entire red.
Skin colour is dominantly black but in a few animals it is brown.
Forehead is prominent, convex and broad like a bony shield. This overhangs eyes
in such a way that they appear to be partially closed and the animal shows sloppy
appearance. Ears are long and pendulous and folded like a leaf with a notch at the
tip. Horns are curved turning back at the tip. They orient downwards and
backwards from the base and incline a little upwards and forwards, thereafter.
Gir animals have moderately developed dewlap: males have a large and
pendulous sheath.
Tail is long and whip like; hooves are black and medium-sized; hair is short and
glossy; skin is loose and pliable; hipbones are prominent; the body is well
proportioned; the udder in cows is well developed and round and teat tips are
round.

Uniqueness of Happy Cows milk?

First pouched Gir cow milk in Mumbai

Cows dont give milk, they produce milk which we humans consume
Whole milk, non-homogenized, non-toned milk, minimally pasteurized
Caring for cows as community member and not a commodity
No adulteration, no injection, no hormone
Freshness maintained due to close distance
Protection of traditional breed cows since number and breed quality is
drastically decreasing
Empowering urban employment through delivery boys
Improving quality of traditional cows
Ahimsa (protective), cruelty free process of serving cows even after its
motherhood
Open grazing, nutritious fodder and sometimes sugarcane fodder (during
season)
Natural insemination for cow pregnancy
Cowherds are more skilled, enabling high standards of cow keeping
Assured quality process
Affordable compared to all existing brands for Indian cow milk
Hygienic packaging
Door step delivery (4am-8am)
Pre-paid payment process to ensure smooth finances
Alteration through Whatsapp-SMS

Review from sampling:

Sampling was done by people from different parts of Mumbai on 3 different

days
Taste: mild sweet
Color: light cream
Density: medium thick
Malai: 0.5mm
Dirt: no visible particles
Odor: no adverse smells
Curd: pleasing sour
Kids loved the taste

How much is the Fat and SNF in milk?

Fat: 4.1 avg

SNF: 9.1 avg
Above factors may vary with climatic conditions and fodder management

Adulteration Testing
Testing for adulteration and Microbial activity:
Test done using Test-o-Milk kit researched by DRDO
Result:
Milk is 100% free of any adulteration and has high microbial activity

Lab Test Report

Milk comes from?

Kamshet, 130kms from Mumbai and 65kms from Pune
Milk is collected from cowherds living in Satara-Kamshet belt
Transported to pasteurization and packaging unit at Kamshet
Once packaging is done, it leaves for Mumbai in insulated vans

Milk quality ?
Milk is of supreme quality, fresh, mild sweet, light cream, medium thick, 0.5mm malai, no
visible particles, no adverse smells and the curd is pleasing sour. SNF range of 8.7-9.4 and
Fat average 3.6-4.3. As pure as from a cow whom you wouldve personally nurtured

Which Cows ?
Indigenous Indian (desi) breed cows. Focus is on Gir cows at present
In future we may also be have breeds like Tharparkar, Kankrej, Sahiwal

How many cows ?

At our farm: Currently 20 Gir cows. Number would go up to 400 in 4 years.
Currently we are collecting milk froma cowherd who has 400 Gir cows

Which milk type is Happy Cows milk?

A2 type milk

How is the cow milked?

Indian cows respond well to affection and care.
During milking process calf gets first right to drink. Once done, cowherd hand milks the
cow.
Hygiene is maintained during the process and by the cowherd.
No use of machines since it over-squeezes and dries the udder

Organic fodder?
We ensure it is chemical free and pure. Grazing grass is organic since they grow under
natural conditions
Shifting to organic is a gradual process which has started if we dont want to shoot up
MRP
Cows are provided combination of green and dry fodder.
Since that region has sugarcane farms, cows are also given sugarcane. This gives them
good energy and sweetness in milk

Dead/old/diseased/non-milking cows?
Dead: They are buried with due respect
Old: Taken to Gaushala for service
Diseased: Cowherd ensures safe treatment (natural+allopathy). Cow is not milked
during its treatment phase
Non-milking: Kept at farm till next milking process. By-products are used for
farming and manufacturing purposes
Male calves grow up to become bulls used for mating. Bull exchange has been an
old followed tradition which helps diversity in the herd quality of cowherds
Hence we follow Ahimsa (protective) process of serving cows even after its
motherhood

Importance of cow grazing?

Cows can have a variety of grass which helps them to choose between the ones
with different medicinal qualities
There is a direct contact with sunlight
They get to exercise

Duration of Happy Cow milk preservation?

24 hours if refrigerated under 4 degrees celsius
It may last up to 48 hours. We dont recommend since our focus is to provide fresh
cow milk

How do you keep cows?

Cows are kept free (not tied) in groups of 30-40
Each group has one bull for natural mating
They are taken for grazing during the day time
A lot of the above depends on individual cowherds and their ways of cow caring as
per time and place

Who takes care of cows?

Cows dont give milk, they produce milk which we humans consume
The cowherd (Gowli-Maldhari) community specializes in cow keeping
Cow is an integral part of their community. Hence they care for it not as a
commodity but a core part of their community
Indigenous cows live peacefully if served with love and care. Cowherd-cow
relationship is a very personal connection which makes sure purity of consciousness

So costly :O
Free of any adulteration, fair-trade process, yield of the Indian cows is
lesser, hygienic process, better cow keeping standards
Our milk is whole milk. We do not change the natural milk composition
Few price sharing of indian cow milk in various cities
Bangalore- Rs.90
Gurgaon-80
Mumbai-80-110-120
Hyderabad-100
Bengaluru-70
Hyderabad-120
Ecomytra Happy Cows Milk is fresh and economical at Rs.64 per liter

Fat content and SNF value of Happy Cows?

SNF: 9.0-9.4 and Fat: 4.7-5.9

Packaging?
3- layer food grade recyclable plastic pouch packaging.
Advantages:
- Low pouch weight. Better for transportation and distribution
- High durability
- Recyclable
- Low packaging cost

Quality assurance?
At procurement stage we ensure quality by giving premium, 60% more
price than average
This ensures that cowherd is happy with the price and doesnt have
negative thoughts of adulterating the milk
We have a SNF, FAT and additional water checking machine at our
packaging unit. Milk is tested once it reaches the unit
Adulteration testing is done using the Test-o-Milk kit
Milk is filtered using mesh wired material.
Packaging unit and collection utensils are cleaned every single day
Milk is packed in 3-layer food grade recyclable plastic pouch packaging
to ensure purity
Milk is transported is insulated vans to maintain freshness

Billing Process?
Monthly Prepaid (Online preferred or Cheque)
Subscriber adds an amount per month
Gets a notification 7 days prior if amount is less than 455/- in personal account
Prepaid system helps in efficient cash management and zero load cowherd,
packaging unit and delivery partner

Delivery process?
If your alteration has been received before 4PM it will be taken into consideration
Delivery will be done between 4am-8am

Alteration process, ordering and customer query?

Ordering:
Whatsapp or SMS on 9222 9888 18.
Text content: Customer name, address, quantity alteration
We will get back to you if delivery service is available in your area
Alteration:
Whatsapp or SMS on 9222 9888 18 before 4PM
Any alteration post 4PM will be charged the daily order rate. This is to prevent any
milk wastage.
Text content: Customer number_address_alteration quantity

Query:
Customer service: Whatsapp or SMS on 9222 9888 18. We ensure a revert within
24 hours
Or mail us on info@ecomytra.com