Google - cu chuyn thn k ca David Vise v Mark Malseed (M), bn quyn ting Vit ca Cng ty

AlphaBooks, NXB Tri Thc xut bn, Fahasa pht hnh trn ton quc thng 12-2006.

Google - cu chuyn thn k

Google, mt cng ty k l, mt th vn ha k l,
cch kim tin k l, tr nn giu c nhanh chng
nh t duy v tr tu ca hai chng trai tr cng tht
s k l: Larry Page v Sergey Brin - nhng ngi
sng lp giu tham vng ca Google. Ch vi bn
tay v khi c ca mnh, trong vn vn c su nm
h tr thnh t ph. vvvvvvvvvvvvvvvvvvvvvvv
Hy quan tm ti iu khng th, hy th lm nhng g m hu ht mi ngi cha
ngh ti - phng chm ca nhng ngi sng lp Google s gp phn lm bin i
th gii ra sao?
Google - K 1: Quan tm ti iu khng th
Larry Page v Sergey Brin bc vo hi trng trong
ting h reo hng khi ca nhng thanh nin mi ln
thng lm khi cho n nhng ngi sao nhc rock.
n mc gin d, h ngi xung v ci rt ti. Cc
bn c bit cu chuyn ca Google khng? Cc bn
c mun ti k cho cc bn nghe khng? - Page hi.
C - m ng h ln.
M hi v nc mt chim 99%
l vo thng 9-2003, hng trm sinh vin v cn
b ging dy mt trng cp III Israel tham d
c nghe nhng b c ton hc siu vit, nhng
nh pht minh tr tui ni chuyn.vvvvvvvvvvvvvvv

Larry Page v Sergey Brin:

Bn nn th lm nhng g
m hu ht mi ngi cha
ngh ti

Rt nhiu ngi trong s h ging Brin, v h cng xa ri gia nh mnh Nga tm ti

nc M. V h thy Page lng nhit tnh t khi Page tham gia b i to nn cng c
thng tin mnh m v d s dng nht trong thi i ca h - mt cng c thay i nh
chp lan truyn trn khp th gii. Ging nh bn tr chi bng r v m c tr
thnh mt Michael Jordan, nhng sinh vin ny mun ging nh Sergey Brin v Larry
Page mt ngy no . vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Page m u: Google c thnh lp khi Brin v ti ang lm tin s v tin hc ti
Trng i hc Stanford. Chng ti cng khng r chnh xc mnh mun lm g. Ti c
mi mt tng in r l ti tt c nhng g c trn mng xung my tnh ca mnh.
Ti ni vi thy hng dn ca mnh rng vic ny ch mt mt tun. Ti ti xung
c mt phn nhng g c trn mng mt khong mt nm g . Tt c sinh vin u
ci ln. Page tip tc: C mt thnh ng ti hc c hi i hc, l hy quan tm
ti iu khng th. l mt thnh ng hay. Bn nn th lm nhng g m hu ht mi
ngi cha ngh ti. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv

Tng hp bi Lktlucky2002@yahoo.com

Trang 1 trn 26

Google - cu chuyn thn k ca David Vise v Mark Malseed (M), bn quyn ting Vit ca Cng ty
AlphaBooks, NXB Tri Thc xut bn, Fahasa pht hnh trn ton quc thng 12-2006.

Trong lch s pht minh v t bn dy cp ca nc M, cha c ai thnh cng nhanh

chng nh h. Thomas Edison phi mt na th k pht minh ra bng n; Alexander
Graham Bell phi tn rt nhiu nm pht minh v ci tin chic in thoi; phi sau
hng chc thp k lm vic mit mi chm ch, Henry Ford mi to ra c dy chuyn
lp rp hin i v bin n thnh nn cng nghip i sn xut v tiu dng t; cn
Thomas Watson con phi lm vic rt vt v nhiu nm cho ti khi IBM cho xut
xng chic my tnh hin i. Nhng Brin v Page, ch trong su nm, nhn d n
nghin cu tt nghip v bin n tr thnh mt doanh nghip ton cu tr gi hng t
USD.
Page tip tc k li nhng ngy thng vinh quang ca hai ngi: Khi chng ti mi gp
nhau, ai cng ngh ngi kia tht kh chu. Nhng sau ny chng ti vt qua iu v
tr thnh i bn tt. l khong thi gian cch y tm nm. Ri chng ti tht s bt
tay vo lm vic. Anh nhn mnh im quan trng ny: d c tng nhng m hi v
nc mt chim 99%. Page ni: y l bi hc qu gi i vi chng ti. Chng ti
lm vic khng k n ngy ngh, qun c sng ti. Chng ti phi lm vic vt v v
n lc rt nhiu. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Page cn mun truyn t nhng iu hn th: cm hng. Page cho bit: Ti ln ln m
khng c Internet, hay hnh thc hin ti ca n v mng ton cu. Ngy nay, th gii
thay i nhiu bi cc bn u c iu kin thu thp thng tin d bt k ch no
trn th gii. V iu ny cc k khc bit so vi thi ti cn i hc. Brin gp thm:
Cc bn c rt nhiu th mnh m th h chng ti khng c. Nhng iu ny s gip
cc bn thnh cng sm hn trong cuc sng so vi chng ti.
S nghip ch mi bt u

Mt my tnh ca Google thi

u. Mt phn c lm m
phng theo kiu khi chi
Lego.

Brin v Page kt thc cu chuyn ca h v ra hiu

cho m ng sinh vin gi l lc t cu hi. Cc
anh c ngh Google nh du s nghip ca cc
anh khng? - cu hi u tin c t ra cho Brin
v Page. Brin tr li: Ti ngh l thnh tu nh
nht trn chng ng chng ti hi vng t c
trong 20 nm ti. Nhng ti cng ngh rng nu
Google l th duy nht chng ti to ra c th ti
cng khng ly lm tht vng lm. Page li ngh
khc: Ti th li rt tht vng bi s nghip ca
chng ti va ch mi bt u.vvvvvvvvvvvvvvvvvv

Brin gii thch: Chng ti iu hnh Google hi ging iu hnh mt trng i hc.
Chng ti c rt nhiu d n, khong hn 100 ci. Chng ti lm rt nhiu lnh vc khc
nhau. Cch duy nht dn bn ti thnh cng l u tin hy hng chu tht bi. m
ng sinh vin v tay hng ng nhit lit. tng cui cng s thnh cng sau khi nm
mi tht bi v tinh thn khng s tht bi, ngay lp tc c sinh vin ng h.
Mt sinh vin khc li hi v nhng d n mi ca Google. Brin ni theo kiu a:
Chng ti thy ngng khi ni v nhng d n mi ca chng ti. C mt ngi Israel.
Tng hp bi Lktlucky2002@yahoo.com

Trang 2 trn 26

Google - cu chuyn thn k ca David Vise v Mark Malseed (M), bn quyn ting Vit ca Cng ty
AlphaBooks, NXB Tri Thc xut bn, Fahasa pht hnh trn ton quc thng 12-2006.

Yossi (Vardi, ngi pht minh tin nhn nhanh) c mt ngi bn sn xut qun lt, qun
lt ca Hng Calvin Klein. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Do chng ti ang th xem liu chng ti c th hp tc lm ra chic qun lt hiu
Google khng. Anh hi: Nu Google sn xut qun lt, ai s mua n?. Cc cnh tay
gi ln. Brin tip thm: l mt trong nhng d n t lin quan ti vn k thut
nht m chng ti ang thc hin. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
T y ny sinh ngay mt cu hi khc: Vy Google kim tin t u? Page tr li: Mi
kt qu tm kim, d t hay nhiu, u phi tr tin cho Google, ch yu l thng qua
qung co. Ngi ta tr tin cho qung co. Chng ti rt may mn l chn lm kiu
lin quan ti qung co thay v cho chy banner qung co. iu ny gip chng ti c
c cng c tm kim tt nht. Chng ti kim li nhun do cc cng ty khc tr tin, v
d nh AOL, do s dng cng c tm kim ca chng ti. vvvvvvvvvvvvvvvvvvvvvvvv
Mt sinh vin khc hi v s cnh tranh ca Google. Page tr li: Bt u, Google phi
cnh tranh vi Excite, Alta Vista v cc trang web khc. Nhng trang web ny khng ch
tp trung mi vo cng c tm kim, do chng ti khng b ny sinh nhiu vn nh
h. Ngy nay, chng ti phi ng u vi nhiu cnh tranh v th thch hn. vvvvvvv
Chng ti c hn 1.000 nhn vin lm vic ti Google. Chng ti ang chun b m vn
phng trn ton th gii. l mt phn l do ti sao chng ti i vng quanh th gii.
y qu l mt th thch tht s i vi chng ti. Vic kh khn nht l chng ti c
th t c iu ny trong di hn, tr thnh mt cng ty c tui i 10-20 nm, hoc
chng ti s b thn tnh. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Page ni tip: Pht minh ra th g v c mt tng ln l mt khi lng cng vic
ln. Nhng cha . Bn phi c th gii bit n n. Ti Google, chng ti kt
hp cc kh nng khoa hc, ton hc, tin hc v c k nng lm cho nhn vin hng say
lm vic. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Nm , Page v Brin ch mi 30 tui!
Cng ty Google ra i t mt tng c v ng ngn hn l to bo: ti ton b cc
trang web ton cu xung my tnh ca mnh. tng li xut pht t mt tng
khc in khng hn: nu h thy th gii ang i theo mt hng th h tin rng phi
c con ng khc.

Tng hp bi Lktlucky2002@yahoo.com

Trang 3 trn 26

Google - cu chuyn thn k ca David Vise v Mark Malseed (M), bn quyn ting Vit ca Cng ty
AlphaBooks, NXB Tri Thc xut bn, Fahasa pht hnh trn ton quc thng 12-2006.

Google - K 2: Cng ty Google

Larry Page gp Sergey Brin vo ma xun nm
1995. D tr hn Page vi thng tui nhng Brin
hc Trng i hc Stanford c hai nm. Brin
tt nghip i hc tui 19, xut sc vt qua mi
bi thi bt buc theo hc bc tin s ti Trng
i hc Stanford ngay ln thi u tin, v d dng
tham gia nhm nghin cu cng cc gio s.
Page gp Brin

Larry Page v Sergey Brin

thu mt khong trng trong
gara t Menlo Park lm
vn phng u tin

C Larry Page ln Sergey Brin u sinh trng

trong mt gia nh c truyn thng hiu hc v tr
thc, c bit l cc lnh vc v tin hc, ton hc v tng lai hc. Page sinh ngy 26-31973 ti M, m ca Page l ngi Do Thi, cn b anh sng bi cng ngh. Brin sinh
ngy 21-8-1973, cng cha m ri Lin X khi cu mi 6 tui. vvvvvvvvvvvvvvvvvvvvvv
Cha m ca Brin cng l nhng ngi giu kin thc v khoa hc v cng ngh. M anh
l mt nh khoa hc y thnh tu ti Trung tm v tr Goddard thuc NASA. Page v
Brin tp trung vo vic theo ui tm bng tin s ch khng phi lm giu. Trong gia
nh h, khng g danh gi hn l hc vn cao. Ngoi vic t ho v con ng tr thc
m cha m h theo ui, c hai u mong mun tr thnh tin s ca Trng Stanford
mt ngy no . C hai khng my may suy ngh rng ri y con ng hc vn m h
chn s b th thch. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Thng 1-1996, Page v Brin cng cc sinh vin v cn b ging dy khoa tin hc Trng
Stanford chuyn n mt ni mi: mt ta nh p bn tng p mu be c khc dng
ch Khoa tin hc William Gates. Ch tch Hng Microsoft - Bill Gates - ng gp 6
triu USD xy dng ta nh, vi s tin Bill Gates c quyn t tn cho ta nh.
Page phng Gates 360 cng vi bn sinh vin khc. Brin c phn sang mt vn
phng khc, nhng anh vn dnh nhiu thi gian lm vic vi Page phng Gates 360.
Phng Gates 360 trng ging nh mt khu rng nh, vi cc cy thn leo vt vo trn
trn nh. Trong mt gc phng, di gm bn ca Page, h xp m hnh mt chic my
tnh t cc mnh ghp Lego. C hai u khng bao gi ngh rng n mt ngy h s
cnh tranh vi ngi khng l Bill Gates. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Mt trong nhng ch Page thch bn lun lc l pht minh cc h thng khai thc
d liu u vit hn. H thnh lp mt i nghin cu mi mang tn MIDAS, vit tt ca
cm t Mining Data at Stanford (khai thc d liu Trng Stanford). Trong truyn thuyt
Hi Lp, Midas l v vua c kh nng k diu: chm vo ci g, ci bin thnh vng.
Trong khi khai thc d liu, h lm th nghim sp xp sao cho tin li thng tin trn
mng Internet ang pht trin mnh m nhng t chc ln xn. Vo gia nhng nm
1990, hng triu ngi truy cp v bt u giao tip qua th in t, nhng cc nh
nghin cu nghim tc bt u bc mnh gia mt rng trang web. Trong khi , cc
Tng hp bi Lktlucky2002@yahoo.com

Trang 4 trn 26

Google - cu chuyn thn k ca David Vise v Mark Malseed (M), bn quyn ting Vit ca Cng ty
AlphaBooks, NXB Tri Thc xut bn, Fahasa pht hnh trn ton quc thng 12-2006.

sinh vin bc tin s Trng Stanford, Jerry Yang v David Filo, tm kim theo
phng php khc. Khng ch da vo mi cng ngh, h thu mt i ng bin tp vin
ngi la chn cc trang web theo th t bng ch ci. H t tn cho cng ty ca mnh l
Yahoo!.
Mc d phng php ca h n gin ha ch tm kim nhng thng tin gi tr, nhng
n vn cha ton din v khng theo kp c s pht trin nh v bo ca cc trang
web. Brin cng tng th cc cng c v danh b tm kim khc nhng chng c trang
web no ti u c. Brin ngy cng tin rng phi c mt cch khc tt hn tm kim
thng tin trn mng. Cng lc , Page - mt ngi y tham vng - mun ti ton b
cc trang web ton cu xung my tnh ca mnh. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Trong khi Larry Page v Sergey Brin xem cng c tm kim ny l mt phn c bit v
quan trng nht i vi nhng ngi truy cp mng Internet tm kim thng tin, nhng
ngi khc li ch coi l phn ph, n gin ch l mt trong s nhng cng c thm
vo lm phong ph phn dch v trn trang web hn.
Nhng b i ny khng u hng. Mt ging vin Trng Stanford nhn xt: Quan
im ca h v nhng ngi c quyn lc hi bi quan. Nu thy th gii ang i theo
mt hng th h tin rng phi c con ng khc v tin rng C th gii ang lm
ng lc li hn l Chng ta nn xem xt li mnh. H rt t tin vo cch thc ca
mnh v cho rng mi ngi u sai lm.
Tm sc 100.000 USD
Nghe qua tng ca Page c v ng ngn hn l to
bo. Thm ch anh cn tuyn b vic ti ton b trang
web xung kh d dng v nhanh chng. Tuy nhin,
Page rt nghim tc v bt tay vo nhim v thc
hin tng ca mnh. Brin v Page tin rng tm
thy ti cho lun n tin s ca h. vvvvvvvvvvvvv
Trong phng tm nng vn
phng Menlo, Larry v
Sergey c th va lm vic
va gii tr

u nm 1997, Page to ra cng c tm kim c

bn, anh t tn cng c ny l BackRub bi n lin
quan cc ng dn ti cc trang web, gip ngi s
dng sp xp kt qu tm kim c theo mt trt t
logic. Ln u tin c mt cch tm kim trn Internet t kt qu hu ch nhanh chng.
Ma thu nm 1997, Brin v Page quyt nh BackRub cn thay mt ci tn khc. Page
thy t mt ci tn bt mt m cha ai tng t tht kh khn. Do , anh hi cu bn
cng phng nghin cu Sean Anderson gip mnh. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Anderson nh li: Ti vit nhng tng ca mnh ln bng nhng anh y u khng
thch. Mt my ngy lin nh vy, anh y bt u chn nn v chng ti li cng nhau
suy ngh tip. Ti ngi cnh chic bng v mt trong s nhng tng cui cng l: sao
khng l Googleplex nh? Ti gi : Cc cu nh lp mt cng ty chuyn tm kim v
tra cu, gip con ngi t chc c ni d liu. Googleplex c ngha l mt con s khng
Tng hp bi Lktlucky2002@yahoo.com

Trang 5 trn 26

Google - cu chuyn thn k ca David Vise v Mark Malseed (M), bn quyn ting Vit ca Cng ty
AlphaBooks, NXB Tri Thc xut bn, Fahasa pht hnh trn ton quc thng 12-2006.

l. Anh y thch ci tn ny. Anh y ni: Vy sao ta khng th l Google? Anh y

mun ngn gn hn. Ti g G-o-o-g-l-e, nh vn sai t ny v cha ai ng k ci tn
ny. Page thy hay, sau anh ng k ci tn ny ngay ti hm v vit ln bng
Google.com. Sng hm sau ti ti vn phng, Tamara vit thm ln : Cu nh vn
sai ri. N phi l Googol. Tt nhin, mi chuyn an bi. vvvvvvvvvvvvvvvvvvvvvv
Nm 1997, cng c tm kim ny ch c ph bin rng ri khp Stanford, mi ngi
u truyn ming nhau v Google. Do c s d liu v lng ngi s dng tng ln,
Brin v Page cn thm nhiu my tnh. Thiu tin, h tit kim bng cch mua cc linh
kin v t lp rp ly, ri h cn ra cng d hng, mn tm nhng chic my tnh v
ch. Cc thy hng dn, nhng ngi bit h ang rt thiu thn, tng h s tin
10.000 USD t D n th vin in t Stanford. Sau khi thu thp nhiu my tnh ti ni
cht kn vn phng Gates 360, h bin phng ng ca Page thnh trung tm d liu. vvvv
Vo mt ngy nng cui thng 8-1998 California, Page v Brin ngi di mi hin mt
ngi nh Palo Alto ho hc i thin thn ca Thung lng Silicon l Andy
Bechtolsheim, mt nh u t ni ting. Sau khi Page v Brin trnh by bn th nghim
v ni chuyn, Bechtolsheim nh gi cao v hiu c bc t ph m nh Google
c th em li kt qu tm kim tuyt vi. Ngay lp tc, ng ngh a cho h mt tm
sc mua my tnh v ng c th tip tc bn bc thm vi h trong ln gp g sau.
Khng m phn g thm, Bechtolsheim vit mt tm sc 100.000 USD cho cng ty
Google. Bechtolsheim phng chic Porsche i sng hm m khng h bit c tm
quan trng ln lao ng va lm. ng tm s sau : Trong suy ngh ca ti, h s c
c hng triu ngi s dng Google v h s hi ra tin. vvvvvvvvvvvvvvvvvvvvvvv
Khi Brin v Page ri Trng i hc Stanford ma thu nm 1998, theo ui vic xy
dng cng c tm kim tt nht th gii, h di my tnh, thit b my mc v chi
ca mnh sang gara t v mt s phng trong mt ngi nh c bn tm nng gn cng
vin Menlo. Brin v Page c th thu din tch vi gi 1.500 USD/thng nhng h
chn vic tr 1.700 USD/thng khng cn phi tr thm cc khon ph ln thu no
na v mi vic xui cho mt mi ngay t u. Ngy 7-9-1998, h chnh thc thnh lp
Cng ty Google. Sau , h m ti khon ngn hng u tin v gi tm sc tr gi
100.000 USD ca Bechtolsheim vo . H thu Craig Silverstein, bn ng mn theo
hc tin s ti Trng Stanford, lm nhn vin u tin ca h.

Tng hp bi Lktlucky2002@yahoo.com

Trang 6 trn 26

Google - cu chuyn thn k ca David Vise v Mark Malseed (M), bn quyn ting Vit ca Cng ty
AlphaBooks, NXB Tri Thc xut bn, Fahasa pht hnh trn ton quc thng 12-2006.

Google - K 3: Chinh phc th trng

C nhng thi im tng chng Google khng th theo
kp vi nhu cu, l khi Sergey Brin v Larry Page
tiu ht khon tin 1 triu USD u t ban u. Ch sau
nm thng, gara t khng ch cho my mc ca
Brin v Page. Do , u nm 1999, h di vn phng
ca mnh ti University Avenue Palo Alto, ch cch
Trng Stanford khong mt dm.
Chic o qu cht
Ngay sau khi chuyn ti vn phng mi ti Palo Alto,
Google c tm nhn vin lun vt v theo kp s gia tng yu cu tm kim mi
ngy. Nm thng tri qua, s lng tm kim mi ngy ln ti hn 500.000 lt, c tp
ch PC Magazine xp hng top 100 trang web v cng c tm kim hng u trong nm
1998. Chic o qu cht, r rng l Brin v Page cn c thm tin mua my tnh thm
vo h thng, song c hai anh chng ny u khng mun mt quyn kim sot cng ty
ca mnh. vvvvvvvvvvvvvvvvvvvvvvv vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Trong mi trng pht trin mnh m ca thung lng Silicon u nm 1999, thu ht vn
thng qua vic nim yt gi trn th trng chng khon l mt cch d dng i vi
Google mc d cng ty ny khng to ra li nhun. Song nu nim yt trn th trng,
Brin v Page khng mun tit l nhng b mt kinh doanh v phng php ring ca
mnh, thu ht thm nhng nh u t ho tm th khng cn kh thi na bi s tin h
cn by gi rt ln. H bt u cp php cho cc cng ty mun s dng cng ngh tm
kim vo mng li ni b hay ngoi mng ca h. H cm thy kh khn khi thuyt
phc mi ngi tr tin cho dch v tm kim khi mi ngi u cho rng vic tm kim
khng quan trng. Ci h cn l ngun tin t bn ngoi. Bt c tnh hung no cng
c gii php - h ni. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Page v Brin phi hc hi tm cch gii quyt bi ton ti chnh. H quyt nh thu ht
tin u t thng qua mt cng ty ti chnh m khng lm mt quyn kim sot cng ty.
Nh c nhng li khuyn ca nh u t ban u am hiu v cng ngh nh Jeff Bezos,
gim c Amazon.com, Brin v Page quyt nh hp tc vi hai trong s nhng cng
ty u t ti chnh tn tui v uy tn bc nht ti thung lng Silicon: Kleiner Perkins v
Sequoia Capital. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Trong k nguyn cc cng ty trn mng bng n, c John Doerr - gim c Kleiner
Perkins v Michael Moritz - gim c Sequoia Capital u mt mi mi ln ngi nghe
cc bi thuyt trnh di dng bng PowerPoint v nhng tng kinh doanh mi. i vi
hai cng ty u t khng l trong lnh vc ti chnh thung lng Silicon ny, Brin v
Page nh mt lung khng kh mi. Moritz v Cng ty ti chnh Sequoia Capital ca ng
u t vo Yahoo 2 triu USD v gt li 32 triu USD t vic tung ra IPO ca Yahoo
nm 1996. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv

Tng hp bi Lktlucky2002@yahoo.com

Trang 7 trn 26

Google - cu chuyn thn k ca David Vise v Mark Malseed (M), bn quyn ting Vit ca Cng ty
AlphaBooks, NXB Tri Thc xut bn, Fahasa pht hnh trn ton quc thng 12-2006.

Nm 1999, Google bt u thiu tin u t, mt trong s cc nh u t tt bng, mt

gim c ti chnh ti thung lng Silicon tn l Ron Conway lin h vi Moritz v nh
ng ny sp xp cuc hn gp vi Brin v Page. Moritz ni: Ron Conway nhc li ti
mi nh ra h. Ti cng tng bit ti h qua nhng ngi Yahoo. Hi l ma xun
nm 1999, do mi th c chun b rt nhanh chng. Vo thi im , mi th tht
gp gp. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Khng th b n ti nut sng
Ngy thng tri qua, hai chng trai ny nhn ra ti sao cc
nh u t mo him c t bit danh cc nh u t n
ti nut sng, v h cho rng tt hn c l khng dnh lu
g ti c hai nh u t ny. Brin v Page hi Conway liu
c th sp xp mt nhm cc nh u t ho tm thay th
hai nh u t ny. Thu ht c mt nhm cc nh u t
th ng ng ngha vi Brin v Page s vn nm c
quyn kim sot cng ty. H k cho Conway bit l k
hoch h nh lm, thm vo thi gian cng l mt nhn
t quan trng bi h ang dn ht tin u t. vvvvvvvvvv
Tuy nhin, thay v lin h vi cc nh u t ho tm,
Conway quyt nh ni vi Moritz v Doerr rng nu h
khng tm ra cch no bt tay hp tc, cc chng trai
Google s t lm ly v h rt nghim tc trong vic ny.

Sergey Brin v Larry

Page: Bt c tnh
hung no cng c
gii php

Mc d ti thi im , c hai cng ty Kleiner Perkins v Sequoia u dng u t

mt lot doanh nghip u t vo cc cng ty hot ng trn mng mi thnh lp, hi
chung vang ln trong u h: c ci g cc k tim nng n b i ny. Ch vi
ngy, Conway v Shriram thuyt phc c h. Kleiner Perkins v Sequoia Capital,
mi bn s u t 12,5 triu USD vo Google, tng cng s tin u t l 25 triu v mi
bn gp mt na, v u tn thnh vi yu cu ca Brin v Page rng h vn c quyn
kim sot chnh. Tuy nhin, bi h u t mt khon rt ln vo Google nh vy, Doerr
v Moritz thm mt iu kin c s dng s tin u t : h phi cam kt s
thu mt nh qun l c kinh nghim gip h bin cng c tm kim ny thnh mt b
my kim tin thc th. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
y l mt i hi rt hp l bi thc t Cng ty Google lc cha c mt k hoch
kinh doanh g c th. Do , Brin v Page sn lng ng , vi iu kin h c c s
tin 25 triu USD u t v c quyn kim sot cng ty, h s nht tr v to iu kin
thu mt ai lm gim c iu hnh cng vic kinh doanh tri chy. Nhng c
iu l: h khng c nh thu ai ri h li phi bo co cng vic vi ngi .
Ngy 7-6-1999, cha y mt nm sau khi h ri khi Stanford, Brin v Page a ra
thng co bo ch, thng bo hai cng ty ti chnh Kleiner Perkins v Sequoia Capital
ng u t 25 triu USD vo Google, Doerr v Moritz cng tham gia hi ng qun
tr ca Google. Hai chng trai ny, nhng ngi lun t tin hn nhng sinh vin cng

Tng hp bi Lktlucky2002@yahoo.com

Trang 8 trn 26

Google - cu chuyn thn k ca David Vise v Mark Malseed (M), bn quyn ting Vit ca Cng ty
AlphaBooks, NXB Tri Thc xut bn, Fahasa pht hnh trn ton quc thng 12-2006.

lp, c c mt s tin khng l m dng nh khng mt g i li. iu chng

t hai chng trai Google c mt v lm n l tng: h c c tin xy dng cng
c tm kim h am m, va gi c quyn kim sot cng ty. vvvvvvvvvvvvvvvvvvvv
Ma thu nm 1999, Google bt u sm sa thm thit b, Google m rng t 300
chic my tnh ln thnh 2.000 chic ch sau mt thng, v vo ma h nm sau con s
tng ln gp i. Google c hai trung tm d liu pha bc California v mt trung
tm th ba khu Washington DC, sau m thm rt nhiu trung tm na trn ton
nc M v ra c th gii.
Nm 2000, Google chuyn tr s chnh n Mountain
View. Bn trong Google, khng kh lm vic i lp hn vi
ci khng kh hn n bn ngoi. N tht c bit, ng
theo nhng g phng cp chng ch cng ngh Trng i
hc Stanford, ni cp giy php tm kim cho Google,
miu t: l cm hng lm vic say m ca cc lp trnh
vin.

Nhng nh sng lp
Google rt quan tm
vi vic to bu khng
kh vui v cng ty.
H rt thch n ung,
ci tin sn phm, th
thao v tic tng

85 nhn cng ang lm vic cho gim c iu hnh Larry

Page v ch tch hi ng qun tr Sergey Brin ca Google
thng lm vic hn 8 gi/ngy, h i x nh nhng ngi
trong mt gia nh. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Cc nhn vin Google c th c lm mt s vic khc
thun tin ngay ti cng ty nh git , ct tc, chm sc sc
khe v nha khoa, sau na l cc hot ng chm sc hng
ngy nh th dc th hnh vi hun luyn vin ring, i ng
mtxa chuyn nghip - nhng dch v dng nh khng th
tng tng li c vn phng lm vic... vvvvvvvvvvvvvv

Tt c nhng th thc y s sng to trong cng vic, to nn mt mi trng lm

vic thoi mi v vui v cho nhn vin Google, d h lm vic vi thi lng rt cao.
Thng 6-2000, Google thc hin mt bc tin to ln hng ti vic c cng nhn
trn ton cu bng vic k kt tha thun vi Yahoo, sau lin kt vi AOL. H
chp c nhng khch hng bo b, ch cn mi Microsoft.

Tng hp bi Lktlucky2002@yahoo.com

Trang 9 trn 26

Google - cu chuyn thn k ca David Vise v Mark Malseed (M), bn quyn ting Vit ca Cng ty
AlphaBooks, NXB Tri Thc xut bn, Fahasa pht hnh trn ton quc thng 12-2006.

Google - K 4: Bt tay "ng ln"

Th trng chng khon ca cc nh cung cp
Internet st gim nghim trng vo nm 2000. Lm
n thua l, ph sn xy ra khp ni ti Thung lng
Silicon nhng khng xy ra vi Google.
y l thi c khng th tt hn i vi s pht
trin ln mnh, vng chc ca Google. Cc k s
Tt c li nhun m Google
phn mm v cc nh ton hc tn tui, nhng ngi
c c l t vic ngi ta
cht nhn ra mnh b tht nghip hoc ang nm
bm chut vo cc qung co
gi mt ng c phiu nh mt m giy ln, c hi
c mt khng hai ca h l cng hin v gn b vi Google.
"ng l qu d"
Khi ang trn pht trin, i th cnh tranh chnh ca Google lc l Mircrosoft gp
phi nhng tr ngi ln. Thng 6-2000, Microsoft m mn mt v kin ln gy nhiu
tranh ci. Trong sut v kin, Bill Gates - ng ch Microsoft, ng thi cng l bn khi
kin - b nhiu ngi m t nh k i bt nt hay mt tn c quyn. vvvvvvvvvvvvvvvv
n cui v kin, khi thm phn Ta n ti cao lin bang Thomas Penfield Jackson tuyn
b nhng rng buc ca trnh duyt Internet Explorer trong h iu hnh Windows vi
phm lut chng c quyn, Microsoft cay ng chu mt mt khon tin hng triu
USD. Mt ln na, Google li hng li t s kin v thi im. vvvvvvvvvvvvvvvvvvv
Nhiu k s tng lm vic vi Microsoft dn nhn ra rng n nh mt lnh cha trong
lnh vc phn mm, ngc li Google cho thy mnh l mt doanh nghip ti mi cng
vi vng ho quang chiu ri xung quanh, ging cao khu hiu ng l qu d v t
ho vi hai sng lp vin tr tui ni danh l hai g p trai. vvvvvvvvvvvvvvvvvvvvvvv
S yu mn ngy cng tng ca ngi s dng i vi Google to ng lc Google
tin xa hn. Cng ty ny c nh gi l cng ty hng u trong lnh vc tm kim trn
Internet vi 99% ngi s dng xc nhn tnh u vit hn hn so vi i th. Google
cng rt ch n th trng cc trng i hc, cung cp cho h logo sc s quen thuc
v hp tm kim trn trang web ca h, nui dng nhn ti mi t nhng sinh vin c
kt qu hc tp tt. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Tp ch The New Yorker s ra thng 5-2000 miu t Google nh mt cng c tm
kim dnh cho s ng. Cng trong thng ny, t Time Digital tn dng Google khi
ni rng Google sc bn nh tia laser, cn cc i th cnh tranh ch nh mt li gm
cn.
Khi cc cng ty cng ngh khc ti Thung lng Silicon ang chun b ng ca, Sergey
Brin v Larry Page ging khu hiu xung ng: ng vi nn ch. Google s sm n
vi ngi Php, ngi c, ngi , ngi Thy in, ngi Phn Lan, ngi Ty Ban

Tng hp bi Lktlucky2002@yahoo.com

Trang 10 trn 26

Google - cu chuyn thn k ca David Vise v Mark Malseed (M), bn quyn ting Vit ca Cng ty
AlphaBooks, NXB Tri Thc xut bn, Fahasa pht hnh trn ton quc thng 12-2006.

Nha, ngi B o Nha, ngi H Lan, ngi Na Uy v ngi an Mch. vvvvvvvvvv

Google dch trang ch ra mt s th ting khc nhm y mnh qu trnh quc t ha
ca mnh bng nhng tnh nng thun tin hn. Google cng bt u gii thiu tnh nng
tm kim khng dy, nh ngi s dng c th dng dch v ca Google bng in
thoi di ng. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Sau , thay v ngi i ngi s dng t tm n vi Google.com, cng ty ch ng bt
tay vo y mnh hot ng kinh doanh v qung b thng hiu ca mnh. Trong
chng trnh mi ca Google, cc trang web tin tc, mua bn v cc trang web khc c
th ng k t mt hp tm kim ca Google trn trang ch ca mnh, vic ny va
cung cp cho khch hng kh nng s dng Google va kim tin t nhng dch v trung
gian.
Tha thun Yahoo!, bt tay AOL
Thng 6-2000, Google thc hin mt bc tin to ln
hng ti vic c cng nhn trn ton cu bng
vic k kt tha thun vi Yahoo! cung cp Internet
mnh song song vi cung cp nhng kt qu tm kim
pht sinh t Google. vvvvvvvvvvvvvvvvvvvvvvvvvv
Thng v ny m rng s xut hin v hnh nh
ca Google trn web, a n n vi hng triu ngi
s dng khc hng ngy. Brin nh gi vic tha
thun c vi Yahoo! l mt du mc lch s ca
Google v mt minh chng mnh m cho chin lc
kinh doanh ca Google. Vo u nm 2001, Google lm mt iu gy kinh ngc khc,
l thc hin 100 triu php tm kim/ngy v 10.000 php tm kim/giy. Google cng
c a vo t in ca M nh mt ng t. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Tr s chnh ca Google ti
Mountain View (California,
M)

Khi v khng b vo nc M xy ra ngy 11-9-2001, lu lng tm kim ca Google

b qu ti. Hng lot nhng trang tin tc quan trng b qu ti do dung lng lu chuyn
qu ln v khng th truyn ti c nhng thng tin nng hi - Brin v Page ghi
nhn li - Google lm ht sc p ng c nhu cu bng cch a ra phin bn
lu tr nhng cu chuyn tin tc trn trang ch ca Google v tip tc truyn ti y
nhng thng tin quan trng trn ton th gii. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Trong nhng ngy thng hay trong cc s kin c bit nh vy, Google - vi 66 ngn
ng khc nhau - dn c thu dt thnh mt kt cu ca nn vn ha M, ng thi l
kt cu ca cng ng th gii. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Nhng s liu cui nm cho thy chin lc kinh doanh ca Page v Brin ang gt hi
thnh cng. Mt cng ty vi tui i ch c ba nm c mt v tr tt hn rt nhiu so
vi cc cng ty khc trong lnh vc Internet. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv

Tng hp bi Lktlucky2002@yahoo.com

Trang 11 trn 26

Google - cu chuyn thn k ca David Vise v Mark Malseed (M), bn quyn ting Vit ca Cng ty
AlphaBooks, NXB Tri Thc xut bn, Fahasa pht hnh trn ton quc thng 12-2006.

Vic khng ngng tp trung vo sng to v pht trin vn ha doanh nghip ph hp

to nn ng lc cho vic a ra nhng sn phm mi v nhng lnh vc cho s pht
trin kinh doanh mi nhn. Lng truy cp vn tng ln khng ngng. V nhng qung
co bt u em li doanh thu, mc d mi vic mi ch bt u, Google nhn c
khon li nhun hng nm u tin ca mnh t qung co khong 7 triu USD.vvvvvvvv
Nm 2002, Google t c nhng nh cao ti chnh mi. Ngy 1-5, Cng ty America
Online (AOL) c ti sn web kt ni vi 34 triu thu bao Internet nhn Google lm
cng c tm kim t chn trn cc trang web ca mnh. vvvvvvvvvvvvvvvvvvvvvvvvvvv
Bt u t thi im ny, trn tt c trang web ca nhng ngi s dng dch v ca
AOL u c mt hp tm kim nh vi ni dung Tm kim bng Google. Qui m ca
AOL m rng phm vi ca Google nhiu hn bt c i tc no m Google c th hp
tc cng trong sut thi gian . Kt qu ny cng chnh l mt vic lm mang tnh cnh
tranh v Google nh bi cng ty i th qung co tm kim l Overtune trc y
tng cung cp qung co cho AOL hp tc vi AOL. vvvvvvvvvvvvvvvvvvvvvvvvvv
Vic Google lin kt vi AOL mt ln na lm AOL li i u vi Microsoft. Trong
nhiu nm, Microsoft thng e da xa b dch v ca AOL bng cch u t nhiu tin
qung b dch v Internet c kh nng cnh tranh ca h l MSN v bng vic cung
cp th in t min ph qua dch v ph l Hotmail. vvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Sau khi mua xong Cng ty Netscape, AOL ch c th b xa s khi Microsoft cung cp
dch v trnh duyt Internet Explorer min ph cho ngi s dng Internet. AOL lc ny
li n kin Microsoft v c nhng hnh ng khng cng bng v khng mang tnh
cnh tranh gy thit hi cho AOL. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
V phn mnh, Microsoft chn Cng ty Overtune cung cp cc qung co cho dch v
tm kim ca mnh. Trong cuc chin khi cng khai lc kn o gia Google v
Microsoft, c hai bn u mun n lc ht mnh ginh c tay trn, ginh c li
th cnh tranh. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Doanh thu bn hng ca Google t 440 triu USD v c li nhun 100 triu USD nm
2002. R rng tt c li nhun Google c c l t vic ngi ta bm chut vo cc
qung co bng vn bn xut hin pha bn phi trong cc trang tm kim a ch
Google.com v trong cc trang ca cc i tc, cc chi nhnh. H rt kn o v nhng
con s ti chnh giu khng cho ngi khc, c bit l Microsoft v Yahoo!, bit vic
tm kim trc tuyn v dch v qung co em li cho h li nhun nh th no.
Michael Moritz, nh ng h ti chnh v l thnh vin trong hi ng qun tr ca
Google, c th an tm vui sng vi khon tin 12 triu USD u t vo Google. Li
nhun thng bt u ging nhng git nc - Moritz ni - N nh trn ma ro. Bn
lun dnh mt s ht ma trc khi cn ma ro xung nh trt nc.
B i Brin v Page n lc c thm mt ngi mi vng nh king ba chn, v
nhn vt th ba xut hin bc vo Google lm gim c iu hnh. T lc , Google
vn vai mnh hn.

Tng hp bi Lktlucky2002@yahoo.com

Trang 12 trn 26

Google - cu chuyn thn k ca David Vise v Mark Malseed (M), bn quyn ting Vit ca Cng ty
AlphaBooks, NXB Tri Thc xut bn, Fahasa pht hnh trn ton quc thng 12-2006.

Google - K 5: Nn kinh t Google

Hn mt nm sau k t khi John Doerr v Michael
Moritz u t 25 triu USD vo Google, h u cho
rng Sergey Brin v Larry Page khng gi li
ha tuyn dng mt gim c iu hnh. Hai cng
ty ti chnh c th i tr li h tin u t, iu ny
c th lm hng danh ting ln ti chnh ca
Google.
B i thnh b ba

Hnh thnh b ba Larry Page,

Eric Schmidt v Sergey Brin
(t tri sang): king thm
vng

Thng 12-2000, Doerr tin c Eric Schmidt vo

chc gim c iu hnh (CEO). Trong khi Brin v
Page cam kt s tuyn mt ngi h thng qua lm gim c iu hnh, Doerr bt u
cm thy ng khng th tm ra ai iu kin tha mn yu cu hai chng trai ny. H
loi ht ng vin ny ti ng vin khc. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
L do l Brin v Page cho rng h vn l ngi nm quyn kim sot Google, ch khng
phi mt gim c iu hnh mi do Doerr ch nh, c tuyn dng t bn ngoi v to
sc p cho h. H c lm cho cc ng vin do Doerr gii thiu cm thy nht ch khng
mun lm vic vi hai bn h na. Nhng vi Schmidt th khc. ng c bng tin s tin
hc ti Trng i hc California Berkeley, bng thc s in ti Trng i hc
Princeton, thuyt phc c hai chng trai tr. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Khi Google ngy cng pht trin, vai tr ca Doerr trong vic khuyn khch Page v Brin
tuyn dng Schmidt ngy cng t r. Hai chng trai Google lnh hi nhng ch dn cn
thit iu hnh mt cng ty t nhn pht trin theo phong cch chuyn nghip, trong
khi vn gi c tnh sng to v vn ha cng ty h theo ui. Cui cng, Schmidt cng
i n tha thun vi Brin v Page vo thng 1-2001 v hp ng c k kt sau
hai thng. H chp nhn mt trt t d thng: c ba ngi u ng u. vvvvvvvvvv
Mt b ba hnh thnh c v l king ba chn. V cng k t , Google ghi tip
nhng k lc mi. Sau khi m thm chc nng tm nh, ngy 1-4-2004 b ba Google
tung ra mt tin n bom tn lm mi ngi tng l chuyn c thng t nhng ha ra li
l s tht: h thng th in t Gmail. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Dung lng lu tr ca Gmail ln hn gp 500 ln dung lng d tr min ph ca
Microsoft v gp 250 ln dung lng min ph ca Yahoo. Dung lng 1 gigabyte l cc
ln nn Google thng bo cho ngi s dng dch v Gmail bit rng h s khng bao
gi phi xa b cc th in t c. Bom tn vi dch v th in t Gmail c dung
lng cc ln khin cc ng ln v email nh Yahoo v Microsoft sau phi chy
theo cung cp email dung lng ln min ph cho ngi dng. vvvvvvvvvvvvvvvvvvvvv
Sau , Google tip tc a ra mn Tin tc Google v Google Alerts - dch v thng
bo tin tc t ng cho ngi tm kim cc ch quan tm c th thng qua th in t.
C hng triu ngi ng k s dng dch v thng bo v dch v ny em li li ch
Tng hp bi Lktlucky2002@yahoo.com

Trang 13 trn 26

Google - cu chuyn thn k ca David Vise v Mark Malseed (M), bn quyn ting Vit ca Cng ty
AlphaBooks, NXB Tri Thc xut bn, Fahasa pht hnh trn ton quc thng 12-2006.

cho nhng ngi quan tm ti mt cng ty, t chc, c nhn hay ch tin tc no .
Khi a dch v qung co v tm kim ca mnh ln cc trang web ca t New York
Times, trang Amazon.com v cc trang ng ngi truy cp khc th nn kinh t Google
to c pht trin mnh m vi vic m rng cc trang web ng qung co,
tng thm nhng cng ty mun u thu nhng khu vc qung co v lm tng s tin
m h sn sng b ra c qung co. Nn kinh t Google cng c tc dng t thc
y pht trin: cng c nhiu ngi s dng my tnh bm chut vo cc qung co ca
Google th cc ch ca cc trang web cng kim c thm nhiu tin. H cng kim
c nhiu tin th cc website khc li cng mun a dch v tm kim Google v cng
ngh qung co vo cc trang qung co ca h. Mng li cng pht trin mnh th
Google cng kh b cc i th khc nh bi.
Nhiu nh gio dc vn cha thng nht vi nhau v vn gi tr ca Google. Mt s
cho rng Google lm hc sinh li bing hn v Google l ngun cho hc sinh, sinh
vin sao chp ti liu ca ngi khc. Google gy cn tr vic hc hnh ca sinh vin v
ch cn mt ci bm chut cc sinh vin c c tt c nhng iu h cn. Chnh v vy
nn h khng mun tm ti suy ngh. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Tuy nhin, nhiu ngi khc li nh gi cao li ch ca Google. Nu khng c Google,
nhiu ngi ni rng ging nh h b mt chn mt tay, mt thi gian nhiu, mt cng
sc khng ng c. H cho rng Google cho php ngi s dng c th tm kim c
cc ti liu gc v cc bi phn tch bt c thi gian no. H cn lp lun rng Google
lm gim s khc bit v thn th ca sinh vin, hc sinh d l trng ca h to hay nh,
d h giu hay ngho, d h c c tip cn vi th vin ln hay khng. H ng h mc
ch tip cn thng tin bnh ng cho tt c mi ngi.
Google ton cu
n nm 2003, c hng chc triu ngi hng ngy
thng tm kim thng tin trn Google bng ngn
ng bn x ca h. H c th la chn trong danh
sch c ti gn 100 ngn ng. H tm kim trn
Google mi th t cc thnh phn cn thit c bn
cho mt mn n n vic mua bn nh ca, gio dc,
gii tr v tt nhin l c tnh dc. vvvvvvvvvvvvvvvv
Ngi s dng Google mong
mun "ngi khng l" ny
ng lp li hnh nh ca cc
" ch" khc: "Google ng l qu d"

Trn khp th gii, t nhng nh kinh doanh cho ti

cc nh u t v cc lut s ca h u s ngh rng
h tht kh kho nu nh lm n vi mt i tc no
m khng tm hiu v i tc thng qua Google.
Cc tc gi vit sch u tm thng tin v cc ngun
ti liu nhanh chng bng cch s dng Google. Cc quan chc cp cao trong chnh ph
s dng Google t mnh tm cc ti liu m khng cn n ngi ph gip.
Khi nh khoa hc gp phi mt vn kh khn no trong vic xc nh loi gen th
h nh n s tr gip ca Google tm hiu m gen v khm ph nhng mi lin h
Tng hp bi Lktlucky2002@yahoo.com

Trang 14 trn 26

Google - cu chuyn thn k ca David Vise v Mark Malseed (M), bn quyn ting Vit ca Cng ty
AlphaBooks, NXB Tri Thc xut bn, Fahasa pht hnh trn ton quc thng 12-2006.

m h khng bit. Thanh thiu nin c th tm cc li bi ht a thch n gin nht

thng qua Google... Theo tp ch Wired, trong s nhng ngi giu v ngi ni ting
xut hin mt lp ngi c bit thng xuyn s dng Google. H c gi l cc
chuyn gia s dng Google. H c th tm thng tin v chnh bn thn h hoc l cp
nht tin tc v h cng c nhng cch thc tm kim rt th v gip h lm vic v th
gin.
Khng mt thng hiu no c ton th gii bit n nhanh hn Google. Tn ca
Google tr thnh t vng thng dng khng ch bng ting Anh m cn xut hin trong
c cc th ting khc, v d: ting c c googelte, Phn Lan c googlata v Nht
Bn l guguru. Thi k hong kim ca my bay phn lc xut hin t nhng nm
1960, cng vi s pht trin mnh ca in thoi quc t gi r trong my nm gn y
gi phi nhng ch cho Google cng cc cng c tm kim khc. S xut hin ca
Google cng cc cng c tm kim s xa b c khong cch a l vn l ro cn i
vi vn giao tip v giao thng. T gia nh hay vn phng, ngi ta c th giao
tip vi nhng ngi hon ton xa l bn kia bn cu v truy cp thng tin qua Google
bit v i t, hnh dng ca h qua cng c tm kim hnh nh ca Google, tm kim
s in thoi v trang web ca h, xem nh ca gia nh h qua cc hnh nh v tinh.
Cui nm 2003, khi nim nn kinh t Google tr nn ph bin. Google c qu nhiu
nh hng n cuc sng con ngi, ch kinh t Google ra i c vai tr ti chnh
mnh ch trong mt thi gian ngn. Tuy nhin, nu ch c Google lm giu thnh cng v
lan ta sc nh hng m gi l nn kinh t Google th cha , vn quan trng l
c rt, rt nhiu ngi cng ang da vo nn kinh t Google tm kim li nhun.
Larry v Sergey tr hon vic c phn ha Google n mc c th, nhng thi hn
cht vo cui thng 4-2004 n. T Newsweek vit: t pht hnh c phiu c
ch n nht trong th k din ra.
Google - K 6: C phn ha
Sergey Brin v Larry Page tr hon vic c phn
ha Google n mc c th nhng thi hn cht vo
cui thng 4-2004 ang n gn. V nhng li ch ca
vic duy tr t cch mt cng ty t nhn l rt ln nn
h khng mun t b nhng li ch ang c trong tay.
Lm nhng iu khng ai dm lm

Larry Page (gia) rung

chung khai trng phin
giao dch chng khon
NASDAQ khi c phn ha

iu bt li nht khi Google thc hin c phn ha l

cc i th Microsoft v Yahoo! c th bit tt c v
li nhun cng nh tnh hnh hot ng ca Google.
Mt khi cc thng tin c cng b rng ri th s
cnh tranh s cng mnh m hn. Tuy nhin, lut lin bang yu cu cc cng ty c ti sn
ln v c nhiu c ng, cc tiu ch ny Google c qu , phi cng khai cc kt qu
ti chnh.

Tng hp bi Lktlucky2002@yahoo.com

Trang 15 trn 26

Google - cu chuyn thn k ca David Vise v Mark Malseed (M), bn quyn ting Vit ca Cng ty
AlphaBooks, NXB Tri Thc xut bn, Fahasa pht hnh trn ton quc thng 12-2006.

D khng mun nhng Brin v Page u bit r h ang i nhng bc u tin trong
qu trnh c phn ha khng th trnh khi khi h nhn 25 triu USD ca Kleiner Perkins
v Sequoia Capital. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Mc d Google hon ton c th huy ng thm tin mt thng qua vic c phn ha
tng trng cng ty v d phng vic chy ua khng trnh khi vi Microsoft, nhng
cng ty cng c s tin cn thit. i vi hu ht cc nh kinh doanh thung lng
Silicon, pht hnh c phiu ln u (IPO) l mt c m ln, v l dp h ph by v
o gi tr theo kiu M: tnh bng USD. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Nhng Brin v Page th hon ton khng ging nh vy. C Brin ln Page u khng cn
hng t USD m h c th b vo ti ca mnh khi thc hin c phn ha Google v c
hai ngi u sng tng i n gin. H cng khng quan tm nhiu ti vic tch ly
ca ci v khng coi l mt phng tin o thnh cng. L do duy nht nhng nh
lnh o Google mun pht hnh c phiu l v h mun c nhiu ngun lc hn thc
y Google tng trng, v quan trng hn l h thc c nhim v ca h vi
Google.
Cc cng ty ln Ph Wall nm quyn kim sot ton b tin trnh pht hnh c phiu
ln u. H n nh mc gi c phiu ban u, quyt nh nh u t no s c mua c
phiu v i li h s nhn c mt mc ph rt cao. Brin v Page khng mun dnh
dng ti h thng ti t ny. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Trong n ng k pht hnh c phiu vi y ban Giao dch chng khon, Google
a ra mt phng php pht hnh c phiu hon ton khc, v phng php ny c
thc hin da trn nguyn tc qun bnh. iu ny c ngha l bt c ai cng c th tham
gia mua c phiu ca n. Phng php mi ca Google s khng b Ph Wall p gi.
Trong lch s ca Ph Wall, cha c mt cng ty no thc hin pht hnh c phiu ln
u vi s tin ln ti hng t USD c th thnh cng nu lm theo cch ca Brin v
Page. Tuy nhin, iu ny khng lm h e ngi, v c hai quen vi vic mun v lm
nhng iu khng ai dm lm, h quyt tm to mt li i mi cho pht hnh c phiu
ln u bng cch ring ca h. H s t bn bc vi nhau a ra nhng quyt nh
m h cho l ng n. Nu c ai Ph Wall khng thch cch lm ca h th h cng
khng bn tm. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Google s nh gi v bn c phiu ca n da trn kt qu b thu trc tuyn ca cc
nh u t tim nng. Tt c nhng ngi a ra mc gi bng hoc hn mc gi qui
nh cng khai s mua c c phiu. Nhng ai tr thp hn mc gi th khng c
mua. Cc nh u t ln cng nh nhng nh u t nh u c php mua c phiu
thng qua mt hnh thc ging nhau. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Nh vy s khng xy ra tnh trng thin v, khng c chuyn u i cho bn b hay gia
nh thn quen. K c nhng ngi mi bc vo ngh - nhng ngi c t tin hoc
nhng ngi thng b Ph Wall khng ti - u c th tham gia phin u gi,
min h c tin mua t nht nm c phiu. Nh vy, hng triu ngi s dng

Tng hp bi Lktlucky2002@yahoo.com

Trang 16 trn 26

Google - cu chuyn thn k ca David Vise v Mark Malseed (M), bn quyn ting Vit ca Cng ty
AlphaBooks, NXB Tri Thc xut bn, Fahasa pht hnh trn ton quc thng 12-2006.

Google M cha tng tham gia mua c phiu cng cng bao gi th nay ln u tin c
th tham gia mua mt s c phiu. Brin v Page trc y cn lng l v vic c phn
ha cng ty nhng gi h quyt nh s c phn ha v lm theo phng php qun
bnh ti mc c th. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
T ph tui 31
Brin v Page khng hi lng khi chng kin s c
quyn Ph Wall v vn thu ph. Tt c cc cng
ty u phi tr mt mc ph cao ging nh nhau
nh Ph Wall lm mi gii trong qui trnh thc hin
pht hnh c phiu ln u bt k v mua bn din ra
d dng, kh khn hay k c nhng v mua bn din
ra thng xuyn. vvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Bng in t bn ngoi S
Giao dch chng khon
NASDAQ New York cho
n Google vo ngy 19-82004

Cc cng ty nh n nh mi gii Ph Wall u phi

tr mc ph 7%, nh vy trong mt t pht hnh c
phiu tr gi 2 t USD th Ph Wall s thu c 140
triu USD tin ph. Brin v Page thy iu ny tht
phi l, c bit n khng ph hp vi nhng loi c
phiu ng gi ca Google. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Trong khi hu ht cng ty khc ch cng b v tnh hnh ti chnh v cc th tc php l
theo tiu chun trong h s gi S Giao dch chng khon th cc nh lnh o ca
Google li mun thu ht s ch ca th gii bng mt bc th ni v vn ha cng ty
v c v cch nhn ca n vi th gii bn ngoi. Brin v Page nhc i nhc li trong bc
th rng sau khi Google tr thnh cng ty c phn, h vn lun c nh p dng nhng
ci h lm thnh cng khi Google cn l cng ty t nhn. vvvvvvvvvvvvvvvvvvvvvvv
V d, h s khng ph thuc Ph Wall tm kim li nhun theo tng qu m s lm
bt c iu g h ngh s tt cho Google v lu di. H ni nh qun l m b phn tn
bi nhng mc tiu ngn hn th l nh qun l bt ti. H chng khc g nhng ngi
n king c na gi li ng ln bn cn mt ln. H dn li t ph Warren Buffett:
Chng ta khng m mt vi kt qu hng qu hay hng nm: Nu cng ty khng c
c li nhun n nh th bn cng khng th c c li nhun n nh. vvvvvvvvvvv
Trong bc th, nhng ngi sng lp thng bo k hoch ca Google s pht hnh hai
loi c phiu: c phiu hng A cho cc nh u t ph thng, mi c phiu s c mt
phiu bu v c phiu hng B dnh cho nhng ngi lnh o ca Google, mi c phiu
c 10 phiu bu v cho h ton quyn kim sot. Cu trc c phiu kp ny khng cho
cc nh u t bn ngoi gy nh hng ti cng vic qun l ca cng ty v nu ngi
lnh o khng ng th chng ai c th ginh c quyn tip qun cng ty. y l
cch l tng cc nh lnh o Google vn gi c quyn kim sot khi Google huy
ng hng t USD bng vic c phn ha. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv

Tng hp bi Lktlucky2002@yahoo.com

Trang 17 trn 26

Google - cu chuyn thn k ca David Vise v Mark Malseed (M), bn quyn ting Vit ca Cng ty
AlphaBooks, NXB Tri Thc xut bn, Fahasa pht hnh trn ton quc thng 12-2006.

Cui cng, t pht hnh c phiu ln u ca Google bn ra c phiu vi gi 85 USD

ti S Giao dch chng khon cc cng ty cng ngh cao NASDAQ vo ngy 19-8-2004.
Vo lc 9g30 sng khi th trng m ca, 19,6 triu c phiu khng th bn c v cu
vt qu cung. t bn ny cng ty huy ng c 1,67 t USD v ban u cng ty c
c gi th trng l 23,1 t USD. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Cc cng ty Ph Wall cng tham gia iu khin v mua bn l Credit Suisse First Boston
v Morgan Stanley ch nhn c t hn mt na mc ph so vi bnh thng. Qu trnh
mua bn c phiu kiu mi ny t c hai mc ch: th nht l Google ch khng
phi Ph Wall nm quyn phn b c phiu cng bng da trn gi b thu ca cc nh
u t; th hai l phng php phn b bnh qun ny trnh c nhng v b bi m
Ph Wall to ra trong nhng nm gn y, l vic ch dnh li th cho mt s t
ngi.
Vo hm Google pht hnh c phiu ln u, t Newsweek vit: t pht hnh c phiu
c ch n nht trong th k din ra. Hm , Brin vn n lm vic tr s
Google. y l du hiu cho thy lc no cng ty cng vn lun tp trung ti cng vic
hng ngy. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Mc d trn giy t th chnh ngay bui sng hm Page tr thnh mt t ph nhng
anh dng nh khng quan tm lm ti iu . Tp ch GQ tit l khi Page ch tr bui
khai trng phin giao dch chng khon khi Google c phn ha, anh trng khng thoi
mi vi chic o khoc v chic c vt ca mnh, anh ngi vo c mt ch dnh y kem
v lm bn c mng qun. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
H ch mi 31 tui!
Bn c tin khng: mt c nhp chut ca bn vo ng dn qung co ca Google s
mang li cho cng ty ny 50 xu. Th nhng nh Page ni: Chng ti khng nht thit
phi kim tin t nhng g chng ti khng c.
Google - K 7: C my kim tin
Khi nhn vo bn bo co ti chnh ca Google, nhiu
ngi u nhn thy y l mt c my kim tin
khng l. Tuy l mt cng ty tr, Google rt thnh
cng, c li th cnh tranh v tim nng pht trin
mnh m lu di. vvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Cng ty kim c hng trm triu USD mi nm,
doanh thu tng vt ngoi sc tng tng, khng c
bt c mt khon n no. Hp dn hn, l nhng
li nhun thu c t vic qung co trn Internet. vv

Tng hp bi Lktlucky2002@yahoo.com

Mt qun c ph Internet
trong khu xm lao ng
ngho Cairo (Ai Cp) ly
tn Google. Thng hiu ny
cng ph bin, Google cng
c thm nhiu c nhp chut
bin ra tin
Trang 18 trn 26

Google - cu chuyn thn k ca David Vise v Mark Malseed (M), bn quyn ting Vit ca Cng ty
AlphaBooks, NXB Tri Thc xut bn, Fahasa pht hnh trn ton quc thng 12-2006.

Mi c nhp chut tr gi 50 xu
Khi ngy cng c nhiu ngi kt ni trc tuyn, cc hng kinh doanh c gng a
mnh ln mng Internet. Lnh vc qung co c mt s chuyn i vt bc, v hng t
USD c chuyn i t mt phng tin truyn thng sang mt th gii trc tuyn.
V Google hn bt k mt cng ty no trong lnh vc ny tm ra cch sinh li trong
mt ngnh mi m v bin n thnh mt hot ng kinh doanh pht trin mnh m. vvvv
My nm gn y, nhiu ngi gn c phiu Google vi nhng cng ty lm tham vng,
ph sn v y tai ting ti Thung lng Silicon. Cc cng ty Internet ny cng c thu
nhp t vic qung co, nhng phn ln cc mc qung co c mua t cc cng ty
Internet khc. Ngc li, nhng ng USD m Google thu c t qung co ch yu l
t hng nghn doanh nghip va v nh, rt nhiu trong s h cha tng bit n vic
qung co trn trang web trc . y chnh l s pha trn gia cc cng ty kinh doanh
trc tuyn vi cc cng ty theo kiu truyn thng. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
C hai a ch Amazon.com v eBay u ng qung co ln trn Google, mua nhng
mc qung co quan trng m s c gi ti hng ngn ngi s dng my tnh nhng
v tr web tt nht. Google cng trnh cc loi qung co m ngi s dng khng
thch: l thu li t nhng mc qung co c kch vo t cc cng c tm kim. Bng
s khn ngoan, cng ty ny nm vng c mt tri ca vic qung co hng lot.
Tm kim v lt qua nhng mc qung co c trnh by ca Google cng ging
nh khi li xe trn ng cao tc, v n lc nhn thy nhng bng thng bo th ngay
lp tc n lin h n nhng iu bn ang ngh hoc ang tranh lun lc by gi. vvvvv
Hng triu ngi s dng phng tin tm kim vn cha th hiu ni Google kim
tin bng cch no trong khi h ang s dng min ph nhng phng tin y. Nhiu
ngi khng th phn bit c s khc nhau gia nhng kt qu tm kim min ph v
cc mc qung co xut hin ngay cnh nhng kt qu ny. Ngay c i vi nhng ngi
hiu c iu ny - nhng ngi rt t khi nhp chut vo cc mc qung co, h cng
khng th hiu Google c c thu nhp hng t USD bng cch no, nht l v gi tr
ca mi ci nhp chut y ch c tnh bng tin xu ch khng phi ng USD. vvvvvv
Tht ng l c tnh ca Google, thu nhp ca n tr thnh mt bi ton hc ba.
Trong phm vi hot ng ca mnh l cung cp kt qu cho hng trm triu tm kim mi
ngy, tt c nhng g Google kim c ch l t nhng ci nhp chut vo mc qung
co. Mi ln bn nhp chut, Google nhn c trung bnh 50 xu t nh qung co. vvvv

Tng hp bi Lktlucky2002@yahoo.com

Trang 19 trn 26

Google - cu chuyn thn k ca David Vise v Mark Malseed (M), bn quyn ting Vit ca Cng ty
AlphaBooks, NXB Tri Thc xut bn, Fahasa pht hnh trn ton quc thng 12-2006.

Bn pho hoa n mng

Lc u tt c ngun li nhun Google kim c
u nh vo cc qung co trn trang Google.com.
Hin nay, hu ht s tng trng v mt na doanh s
bn hng u ch yu nh vo mng li cc trang
web ngy cng m rng v c ng cc qung co do
Google cung cp. vvvvvvvvvvvvvvvvvvvvvvvvvvvv
Thay v nh cao tng, nhm
lnh o Google cho xy tr
s Googleplex theo kin trc
m th v

Mng li t thc y ny ng mt vai tr quan

trng cho s thnh cng ca Google trong tng lai.
N to cho Google c c mt li th cnh tranh n
nh v Google hot ng ging nh mt mng li
truyn hnh, cung cp qung co v cc chng trnh
ti chi nhnh ca n. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
C phn ha y Google ln mt nc thang kim tin thnh cng mi. Sut su thng
u sau ln pht hnh c phiu u tin thng 4-2004, hng triu c phiu b sung ca
Google c nhng ngi trong ni b cng ty lit k vo nhng loi c phiu c gi
tr bn, t c 135 USD vo thng mi so vi lc a ra th trng vi gi 85
USD. Vo ngy 3-1-2005, Google c mt mc quan trng khc, l gi c phiu ln
u tin t trn 200 USD. Ngy 1-2, gi c phiu t c l 216 USD - mt ngy sau
khi cng ty bo co khon doanh thu hng qu nhiu mt cch phi thng hn 1 t USD
v li nhun c c l hn 200 triu USD. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Hin nay, gi tr th trng c phiu ca Google vt qu con s 50 t USD, lm cho
n c gi tr hn rt nhiu cng ty kinh doanh ln v ni ting nht M. S tin tng
vo vic cng ty ny tip tc c nhng thnh tch kinh doanh tt y c phiu ln cao,
khin cho doanh thu cng nh li nhun ca cng ty ny t c kt qu vt xa so vi
d kin ban u. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Ti thi im cng ty t chc hi ngh thng nin u tin dnh cho c ng vo ngy
12-5-2005 Googleplex (tr s ca Google), gi c phiu ca n trn 225 USD. Kt
qu thu c ba thng u nm 2005 l ngoi sc tng tng. Li nhun mc rt
cao: 600% ti 369,2 triu USD v doanh thu t c l 1,3 t USD. n thng su, c
phiu Google t gn 300 USD/c phiu, lm cho gi tr ca cng ty vt qu 80 t
USD v s kin ny lm lu m c s kin Sergey Brin v Larry Page c b nhim
chc danh vin s m thut v khoa hc M. T Financial Times vit trong mt bi x
lun rng: Khng c mt cng ty no ni ting bng Google. vvvvvvvvvvvvvvvvvvvvv
Trong tun l c ngy Quc khnh M (4-7), Google bn pho hoa n mng khi c
phiu ca cng ty ny vt qua ranh gii 300 USD. Ging nh cng c tm kim
mang li cho Google danh ting hm nay, c phiu Google phi gnh vc s tn ti v
pht trin ca cng ty. Larry Page ni: Chng ti l c my kim tin nhng khng kim
tin bng mi gi, v chng ti cng khng nht thit kim tin bng nhng g chng ti
khng c. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv

Tng hp bi Lktlucky2002@yahoo.com

Trang 20 trn 26

Google - cu chuyn thn k ca David Vise v Mark Malseed (M), bn quyn ting Vit ca Cng ty
AlphaBooks, NXB Tri Thc xut bn, Fahasa pht hnh trn ton quc thng 12-2006.

Tuy nhin, Google vn c iu ng lo ngi l ngun doanh thu ch yu ca mnh ph

thuc mt s t i tc nh American Online v cng c tm kim Ask Jeeves. Nu mt
lc no cc i tc ny chm dt lm n vi Google v hp tc vi Microsoft hoc
Yahoo! th doanh thu ca Google s b thit hi rt ln v kh c th b p c. Cng
ty tha nhn: Nu mt trong s cc mi quan h chnh ny b ct t hay khng tip tc
duy tr v khng c mt mi quan h khc tng xng thay th, cng vic ca chng
ti s b nh hng nghim trng. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Cc qung co nh bng vn bn khng gy kh chu cho ngi s dng em li hiu
qu rt ln cho Google. Tuy nhin, cng ging nh mng li truyn hnh cp v truyn
hnh thng thng b tn tht ln khi ngi s dng chuyn sang nhng phng tin
qung co thun tin hn, Google cng s i mt vi ri ro l nu trn th trng li
xut hin mt cng ngh qung co hiu qu hn th nh qung co s quay lng li vi
h.
Chnh v vy, b ba lnh o Google phi tnh n nhng k hoch mi, th trng
mi.
Danh ting Google cng thu ht s ch ca gii chnh tr. Trong h s lu tr ca
Google, rt nhiu ngi t cu tng thng Jimmy Carter v Bill Clinton n cu ngoi
trng Madeleine Albright v Colin Powell n tr s ca Google tn mt quan
st. Cu ph tng thng Al Gore l ngi t vn cho cng ty v cc vn quc t v
thnh lp chng trnh truyn hnh cp vi s gip ca Google.
Cui nm 2003, Bill Gates nhn ra Microsoft d b tn cng. V sao Google khin Bill
Gates cm thy b e da? Tuy nhin, Google khng mun tiu dit cc i th ging
nh nhng k trc li, Google mun c i th nhng khng mun c k th no c.
Google - K 8: u vi Microsoft
Da trn nhng yu t r v tim lc tng ng trong
lnh vc cng ngh v kinh doanh khc nhau, cuc u tranh
gia Google v Microsoft khng ch nhm vo th phn trn
th trng, s lng trnh duyt, h thng iu hnh my tnh
m mu cht cn ch ch c mt trong hai cng ty l k
sng st sau cng. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv

Tng hp bi Lktlucky2002@yahoo.com

Trang 21 trn 26

Google - cu chuyn thn k ca David Vise v Mark Malseed (M), bn quyn ting Vit ca Cng ty
AlphaBooks, NXB Tri Thc xut bn, Fahasa pht hnh trn ton quc thng 12-2006.

Tn cng t hai pha

Mt chiu thng 5-2005, Eric Schmidt n thm
Trng i hc Washington Seattle. Vi thng
trc , Google cho m mt chi nhnh
Kirkland (bang Washington), khng xa tr s chnh
ca Microsoft, ni m Google rt thnh cng trong
vic thu dng c mt i ng k s phn mm ti
nng. Gi y Schmidt ngay Trung tm K s v
Ni m nh mang tn Google
khoa hc v my tnh - mt ta nh c Paul Allen,
ngi ng sng lp Tp on Microsoft, t tn v ti tr. Schmidt ang thc thi mt
nhim v: thuyt phc cc sinh vin ca mt trng hc c nh gi rt cao rng ngy
nay Google l mt ni lm vic tt hn v th v hn so vi Microsoft.
vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Sut t nm 1998-2005, c phiu ca Microsoft lun gi mc u u khng tng,
trong khi Google tin rt nhanh t v tr mt cng ty mi thnh lp tr thnh mt cng
ty ln c uy th trn th trng. iu khin Bill Gates lo lng l mc d Microsoft c
ca ngi l mt tp on to ra c nhng bc tin di trong lnh vc tm kim qua
Internet trong nhiu nm lin, song phin bn u Tm kim MSN ra mt khng gy
c n tng vi ngi s dng. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Chuyn i ca Schmidt n Seattle nhm phn ng li nhng g c m t ca mt bi
bo xut hin vo u thng trn tp ch Fortune c tiu : V sao Google khin Bill
Gates cm thy b e da. Gates bn khon rng phi chng Microsoft ang i mt vi
mt cuc chin khng ch trong lnh vc tm kim - bi bo vit - Mt bc th in t m
ng gi i vit: Chng ta phi theo di st Google. vvvvvvvvvvvvvvvvvvvvvvvvvvv
S vt ln ca Google v vic st gim vai tr ca nhng sn phm cng nh cc phn
mm khc ca Microsoft khng cn l mt ci g xa vi trong tng lai m ang bt
u tr thnh mt thc t. S t tin c th thy r trn khun mt Schmidt khi ng ng
trc sinh vin Seattle, bi v ng bit c phiu ca Google lc ny vt qu 300
USD. Schmidt ni vi sinh vin rng h khng phi mun tiu dit cc i th ging nh
nhng k trc li c miu t trong cc v kin tng rm beng chng li Gates v Tp
on Microsoft. Schmidt thch ni iu t ho rng: Google khng c k th no c! vvv
Nm 2005 tri qua, Bill Gates v Tp on Microsoft chun b pht ng mt t tn
cng quan trng mi chng li s pht trin qu d dng, tng trng v c s
thnh cng ca Google. Lnh o cng ty c bit thn trng trong vic chn mc tiu
ca h. H ngh n rt nhiu khu vc, v c l khng c mt tn chin trng no
quan trng hn Trung Quc - t nc c hn 100 triu ngi s dng Internet. vvvvv
Hi chng Trung Quc
Microsoft lp cn c Trung Quc vi gn 1.000 cng nhn, cn Google mun thit
lp pht trin sn phm ca ring h v mt trung tm nghin cu ti Trung Quc. Nhng
nm gn y, Microsoft c gng ngn chn tng trng phm vi ton cu ca
Google bng cch a ra nhng sn phm mi ca mnh, chnh hnh ng ny lm h
Tng hp bi Lktlucky2002@yahoo.com

Trang 22 trn 26

Google - cu chuyn thn k ca David Vise v Mark Malseed (M), bn quyn ting Vit ca Cng ty
AlphaBooks, NXB Tri Thc xut bn, Fahasa pht hnh trn ton quc thng 12-2006.

b vp ng. Google dng nh ang c mi ngi nhc n trong lnh vc ng dng

khoa hc k thut, du hiu khin Microsoft b y li li pha sau trong mt trn
chin c phiu - tr tu. Ph Wall, Microsoft cng chng khm kh g hn, h khng
th lm cho gi c phiu ca mnh chuyn dch cng nh gy ting vang, tt c nhng
iu dn ng cho s pht trin ca Google. Tht ra Microsoft vn c hng
nhng li th v cng to ln: gi tr th trng c phiu l 275 t USD - gi tr gp ba ln
so vi Google. Cng ty ny vn c nh hng v thu nhp nh k t doanh thu ca hng
triu my tnh c nhn ti v my ca h h thng qun l Windows, v mt lot cc
chng trnh vn phng, trong c c Microsoft Word. vvvvvvvvvvvvvvvvvvvvvvvvv
Mc ch chnh ca Microsoft l ngn chn ngun nhn ti ti Google v lm gim uy tn
ca n trn th trng, bt u t th trng mi ca Google l Trung Quc. Bill Gates
triu tp mt y ban trong ni b Microsoft, tp trung bn cch thc cnh tranh vi
Google. y ban ny trnh ln ban qun tr cng ty mt h s tm lc Thch thc
mang tn Google. Gn y, mi ngy trong s hng nghn h s xin vic gi vo Google
c rt nhiu h s ca cc k s t Microsoft. Ti t hn, Google thu cc tin s ca
mt s trng i hc hng u ca M v ngay c cc gio s Trng i hc
Washington do Microsoft ti tr. Vo ma xun v ma h nm 2005, Google y
mnh tin tuyn dng ngi ca h, kt np thm hn 700 nhn vin ch trong vng
ba thng. Vi s n lc tuyn dng ca Larry Page, tng s nhn vin ca Google tng
ln n 4.183 ngi, gn gp i so vi trc mt nm. Cng ty m rng thm cc
chi nhnh vn phng trn khp th gii, t chu u n Nam M, chu , Google ang
c nhng bc tin di. Tip theo l Trung Quc.
Hin nay gi tr th trng c phiu ca ring Google
hn 80 t USD, ln hn c Amazon v eBay cng
li. Nm 2005, nm u tin sau khi pht hnh c
phiu, Google c gi tr cao hn c cng ty truyn
thng ln nht th gii Time Warner, cho d c ng
ca cng ty ny tri rng t cng ty in nh
Hollywood n cc knh truyn hnh, cc tp ch v
c American Online. Gi tr ca n cn cao hn c
Hng Disney, Hng xe hi Ford v General Motors,
nhng cng ty thit lp danh ting cho cc cng ty
M trn phm vi ton cu. Gi tr th trng ca
Google cao gp 20 ln t New York Times v xp x
gp 10 ln gi tr ca t Washington Post.

Robin Li (gia) - gim c

iu hnh Baidu - cng nhn
vin vui mng kt thc ngy
u tin nim yt trn th
trng
chng
khon
NASDAQ 5-8-2005, lm tng
thm gi tr cho Google

Thng 8-2005, gia cuc cnh tranh vi Microsoft ti

Trung Quc, Google li mt ln na khin Ph Wall
phi kinh ngc khi h t chc l k nim mt nm
ngy cng ty ny a c phiu ca mnh ln sn chng khon: h cng b s cho pht
hnh 4 t USD siu c phiu. Hng t USD trong s tin s dnh cho vic u tranh
chng li s cnh tranh t pha Microsoft v Yahoo! ti M v cc nc ln cn. Sergey
Brin v Larry Page, nhng nh ton hc tr thnh nhng nh ti phit, vo thi im
Google pht hnh c phiu ln u nm 2004 tr thnh nhng t ph tr tui giu c
nht nc M v hng trm thnh vin khc ca Google tr thnh triu ph. Nhng
Tng hp bi Lktlucky2002@yahoo.com

Trang 23 trn 26

Google - cu chuyn thn k ca David Vise v Mark Malseed (M), bn quyn ting Vit ca Cng ty
AlphaBooks, NXB Tri Thc xut bn, Fahasa pht hnh trn ton quc thng 12-2006.

chng trai ny c a vo danh sch 400 t ph giu nht nc M ca tp ch Forbes

v tr th 43, vi ti sn ca mi ngi l 4 t USD. Ma h nm 2005, khi m gi c
phiu ca h tng vt ln n hn 300 USD th mi mt sng lp vin s hu hn 10 t
USD. S tin ny c h u t vo Trung Quc ngy mt nhiu hn. vvvvvvvvvvvvvv
Cui h 2005, th trng Internet ti Trung Quc tr nn si ng. Yahoo! cng b l
s b ra 1 t USD u t vo Alibaba - mt cng ty Internet Trung Quc hng u.
Nhng Google rt lanh l, c nhiu cch thc a dng xm nhp th trng Internet
Trung Quc. Mt trong nhng cch thc l Baidu.com. Nm 2004, Google tr gi
2,6% tin t cc vo cng ty chuyn v tm kim trn mng ang thnh cng ti Trung
Quc ny. Vo thng 8-2005, Baidu.com pht hnh c phiu mt cch cng khai
Ph Wall, t qung co l Google ca Trung Quc. Trong ngy u tin giao dch, c
phiu Baidu tng t 27 USD ln 122 USD. C phiu qu nng Baidu lm tng thm
hng triu USD gi tr th trng cho Google trn phm vi ton cu. Google nhn nh
rng vic Microsoft ngn chn h Trung Quc ph sn. vvvvvvvvvvvvvvvvvvvvv
Sergey Brin v Larry Page ni rng khi cn l sinh vin Trng i hc Stanford, trong
khu hc x mang tn Bill Gates, c hai u khng ngh c ngy h s u vi Microsoft
nh by gi. Vi h lc y, cuc u ch c trong truyn c tch. vvvvvvvvvvvvvvvvv
ng ngh Google ch l tm kim. Google ang thc hin nhng d n cho hin ti v
tng lai m t ai ng ti: cuc chy ua khng gian v nghin cu di truyn hc.
Google - K cui: nh hng tng lai
Trong phng gii lao cu thang trung tm di chn ta
nh Google c mt bng trng rt ln, trn c cc nt
v nhiu mu sc th hin cc d n v cng ngh ca
cng ty. Tm bng c nhan K hoch v i ca
Google.
Cuc chy ua khng gian

Google Earth sm soi

bt c ni no trn hnh
tinh

Vi cc tnh nng v sn phm mi m Google khng

ngng cung cp cho ngi s dng trn khp th gii,
dng nh Google y cc i th cnh tranh vo mt cuc chy ua khng gian
xem ai c th tch tr c nhiu sn phm gy c s ch nht. Google khng ch
dn u trong cuc chy ua khng gian khin Microsoft v mt s cng ty phi chy
theo trong mt s lnh vc, m cn m rng vai tr tin phong ca mnh trong lnh vc
tm kim chnh v qung co M, chu u v chu . vvvvvvvvvvvvvvvvvvvvvvvvvv
Google n lc tin ln v tr s mt khi a ra dch v bn v tinh v cc cng c nh
v; cng c tm kim trong vng; cc cch cho ngi s dng my tnh lu tr cc tm
kim c nhn v s dng chng; dch v tm kim video da trn vic sao chp cn cnh
cc chng trnh truyn hnh; tm kim di ng bng in thoi di ng BlackBerry v
cc cng c khc. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv

Tng hp bi Lktlucky2002@yahoo.com

Trang 24 trn 26

Google - cu chuyn thn k ca David Vise v Mark Malseed (M), bn quyn ting Vit ca Cng ty
AlphaBooks, NXB Tri Thc xut bn, Fahasa pht hnh trn ton quc thng 12-2006.

chng t trnh cng ngh cao, cng ty tung ra dch v Google Earth. Dch v
ny cho php ngi s dng c th ngi thoi mi ngay ti chic my tnh lt ti bt
c ni no trn hnh tinh c Google thit k qua hnh nh khng gian ba chiu.
Trong thi i ca cc hiu ng c bit v nh ng v truyn hnh, cng c ny t
li cc ranh gii v tm kim, n bin ngi s dng my vi tnh tr thnh nhng nh
khm ph.
Brin v Page rt hi lng. Nhn vin ca Google v c gia nh h cng vy, c bit khi
Brin v Page thu hn mt rp chiu bng bn cnh trong 24 gi v mua v cho tt c
mi ngi xem b phim Chin tranh gia cc v sao ng hm b phim ra mt khn gi.
Vi nhng sn phm v ng dng nh vy Google chc chn s d dng chin thng
trong cuc chy ua khng gian ny. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
m bo Google lun pht trin, trnh s tr tr v khng b l c hi t mc tiu,
Brin, Page v Eric Schmidt phn chia cng vic vi t cch l nhng ngi lnh o da
trn chc v cng vic, hay ni cch khc, h khng p dng m hnh ban lnh o ba
ngi. H thng xuyn trao i vi nhau nhng cng qui nh v gii hn cng nh
vch ra nhng trch nhim r rng m mi ngi phi thc hin. Brin v Page gi chc
ng ch tch v Schmidt gi chc gim c iu hnh, nhng thc t mi ngi kim
sot cc khu vc vi chc nng khc nhau v cng nhau chia s trch nhim.
Ci thin li b no
Brin v Page t lu nung nu tham vng pht trin
Google sang cc lnh vc sinh hc, di truyn hc v cc
lnh vc khoa hc nh y khoa, cng ngh. Mc ch ca
h l thng qua Google, qu t thin ca cng ty, v mt
php nhn khc c tn l Google.org, cung cp thng tin
nhm em li mt cuc sng khe mnh v lnh mnh
hn cho hng triu c nhn v hng triu nh khoa hc
thng qua vic ngn chn v cha khi nhiu cn bnh.

Mc tiu Google 2020 l

chinh phc tt c cc lnh
vc: cng ngh sinh hc,
ngi my, khng gian...

C qu t ngi trong ngnh my tnh nhn thc c

nhng thch thc v thng tin trong ngnh sinh hc v
ng dng ca ngnh ny trn th gii. Chng ti c th
lu tr mt khi lng d liu khng l vi chi ph rt thp - Brin ni. vvvvvvvvvvvvvv
Mt trong nhng d n gy nhiu hng th nht ca Google lin quan n sinh hc v
nghin cu di truyn hc m c th to nn nhng bc t ph quan trng trong ngnh y
khoa v khoa hc. Qua s n lc ny, Google c th gip thc y n thi i y khoa c
nhn ha, thi i m nu nm bt chnh xc cu trc gen ca mt c th th c th gip
ch rt nhiu cho cc bc s v c vn sc khe trong iu tr v chm sc sc khe, hu
ch hn vic da vo nhng thng s v cc kt qu chn on cung cp thuc v gii
thiu cc bin php cha tr. Nhng s hiu bit mi, nhng dc phm mi, mt s loi
thc phm no l c ch v loi no cn trnh c da trn nhng nghin cu gen c
trng ca tng ngi l mt trong nhng kh nng c th trong tng lai. vvvvvvvvvvvv

Tng hp bi Lktlucky2002@yahoo.com

Trang 25 trn 26

Google - cu chuyn thn k ca David Vise v Mark Malseed (M), bn quyn ting Vit ca Cng ty
AlphaBooks, NXB Tri Thc xut bn, Fahasa pht hnh trn ton quc thng 12-2006.

Bc s Alan E. Guttmacher, ph gim c Vin Nghin cu quc gia M v gen ngi,

ni rng s quan tm ca Google i vi di truyn hc c bit c ngha v kho thng
tin ca n gip chng ta tm hiu v xc nh c nhng gen c th v nhng bt
thng trong di truyn hc c th l nguyn nhn gy bnh. ng ni: Ngy nay cc nh
nghin cu lm vic theo m hnh mi, l lm vic trn my vi tnh c kt ni
vi nhng c s d liu thng qua mng Internet v lm vic theo m hnh khng gian
hc thay th m hnh lm vic trc kia khi cc nh khoa hc phi lm vic trong nhng
phng th nghim. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Vi nm trc, Google cng hp tc vi Trng i hc Stanford cung cp my tnh
cho mt d n khoa hc tp trung nghin cu v s khng cun protein (cht m). Qu
trnh cun protein l mt trong nhng chic cha kha m cnh ca ngnh sinh vt
hc. Mt s ngi tin rng protein cun khng ng s dn n nhiu cn bnh nguy
him, t bnh Alzheimer (bnh mt tr nh) cho n chng bnh Parkinson (bnh mn
tnh v h thn kinh lm cho cc c b run v yu) v nhiu loi bnh ung th. vvvvvvvvv
D n Trng Stanford tn dng thi gian khng s dng ca nhng my tnh c nhn
ca cc c nhn tnh nguyn cng nh cc t chc tnh nguyn nh Google - cng ty
ng cung cp in ton cng sut ln nhm tng cng sc mnh my tnh ng gp
to ln vo vic thc y qu trnh cun protein trn mi trng ba chiu. vvvvvvvvvvvvv
Mt trong nhng ci tin m Brin v Page mun chng kin Google v cc cng ty khc
t c trong tng lai l cc sn phm c gi r, tiu th nng lng sch khng
gy nhim mi trng. Ngun nng lng ny ging nh nng lng mt tri vy. i
vi Page th y l mt lnh vc nghin cu quan trng, trong nhiu nm qua anh tp
trung tm hiu lng in lc khng l c cung cp cho mng li hng trm ngn
chic my tnh ca Google. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Page cng nhn trc thy vic tham gia ca Google v bn thn anh vo s nghip gim
i ngho thng qua kinh doanh v hot ng t thin. Page c bit quan tm n nhng
chng trnh cung cp khon vn cho nhng quc gia ang pht trin. l mt cng
vic kinh doanh y trch nhim - Page ni - Ti tin rng vn xa i gim ngho l
vic chng ta cn lm. V vic ny th Bono tht s gii hn ti nhiu. Anh y tng
ni rng chu Phi khng phi l mt s nghip m mt s khn thit. vvvvvvvvvvvvvvv
Tham vng ca Brin v Page i khi l nhng tng in r vt qu gii hn ca
Google. By gi, mi ngi trn khp th gii nhn nhn Google v Internet l mt,
nhng Brin v Page on trc c kh nng tim tng ca con ngi c th lm cho
cng c tm kim pht trin n mc cao hn. vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv
Ti sao chng ta khng ci thin li b no ca chng ta nh?, Brin i hi. Bn
mun c nhiu nng lc tnh ton. Trong tng lai, chng ti c th a ra mt phin bn
ca Google bn c th ni vi no ca bn. Chng ti s phi pht trin nhng phin
bn c sc, nhng ri ngay lp tc bn s bit c tt c nhng kin thc c trn th
gii, iu y chc hn rt l th v.
By Toan K Ly at 12:11 pm, 12/19/06

Tng hp bi Lktlucky2002@yahoo.com

Trang 26 trn 26