Culture defines us as human beings and plays a vital role in the socio-economic development of a

country. It combats poverty and promotes sustainable growth. If we dig deep into the rich history of
India, culture has always exhibited an inherent quality of innovation and creativity, which provides a
deep insight to the challenges we face in the current times. All the questions related to our present seem
to have an answer within our past and thus holds relevance to our Future.
India has always been described as rich and exotic by travelers across centuries. There has been a
certain mystique which has captivated the imagination and reinforced the determination of many to
discover India. Our country maintains its distinct identity and imbibes a certain cultural resilience, which
can only be defined as multifaceted dynamism. Its key to spot a diamond in the sand, and culture has
that unparalleled sparkle which can revitalize any economy, through the sustainable relevance of
Tourism.
YES BANK, Indias fourth largest private sector bank has completed 10 years of institutional excellence in
2014. In the last ten years, YES BANK has developed into a knowledge-focused, technology driven, highquality, customer-centric, state-of-the-art private Indian Bank. In line with its knowledge driven strategy,
YES BANK has launched YES CULTURE with the single minded resolve to emerge as a patriotic promoter
of Indian culture at both a Domestic and an International level, with a focus at creating a sustainable
ecosystem of cultural exchange and development through the vibrant power of creativity and
productivity