Applecore Assignment

Website
Decision Variables
Budget

Customer

1
2
1
0
$5.0 $8.0

3
1
$3.5

Aditya Singh(PGP32323)
Section G

4
0
$5.5

5
0
$7.0

6
0
$4.5

7
0
$6.0

8
0
$5.0

9
0
$3.0

10
0
$2.2

1
2
3
4
34
35

1
0
1
1
0
0
1

2
0
0
0
0
0
0

3
0
0
0
0
0
0

4
0
1
0
0
1
0

5
0
0
0
1
1
1

6
0
0
0
1
0
1

7
0
0
0
0
0
0

8
0
0
0
0
0
0

9
0
0
0
0
0
0

10
1
0
0
0
0
0

36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53

1
0
0
0
0
0
0
0
0
1
0
1
0
1
0
0
0
0

0
0
0
1
1
0
0
0
0
1
0
0
0
0
0
1
0
1

1
1
1
0
0
0
0
0
0
0
0
0
1
1
0
0
0
0

0
0
0
0
0
0
1
0
0
0
0
0
0
1
0
0
0
0

0
1
0
0
0
0
1
0
1
0
0
1
0
0
0
0
0
1

0
0
0
0
0
0
1
0
0
0
0
0
0
0
0
1
0
0

0
0
0
1
1
1
0
0
0
0
1
0
0
0
0
0
0
0

0
1
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
1

0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
1

0
0
0
0
0
0
0
0
1
0
0
1
0
0
0
0
0
1

Total customer reach

10

Budget constraint
8.5 <=

$10.0

Constraint for single counting

sumproduct
Unique Customers(Binary Var.)
0 >=
0
1 >=
1
1 >=
1
0 >=
0
0 >=
0
1 >=
1
2
1
1
0
0
0
0
0
0
1
0
1
1
2
0
0
0
0

>=
>=
>=
>=
>=
>=
>=
>=
>=
>=
>=
>=
>=
>=
>=
>=
>=
>=

1
1
1
0
0
0
0
0
0
1
0
1
1
1
0
0
0
0