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ISSN 2250-3153
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I. INTRODUCTION
International Journal of Scientific and Research Publications, Volume 5, Issue 8, August 2015
ISSN 2250-3153
V. SECONDARY OBJECTIVE
IX. FINDINGS
Findings for objective 1: To analyze the factors influencing
investments decisions of retail investors in Mutual funds.
1. Tax benefits, high return, price and capital
appreciation are some of the major factors
which the investor will look into while
investing in mutual fund. Liquidity,
diversification, risk and brand image also have
influence on the final mutual fund purchase
decision of the investor but not as much as the
former.
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International Journal of Scientific and Research Publications, Volume 5, Issue 8, August 2015
ISSN 2250-3153
XI. CONCLUSION
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International Journal of Scientific and Research Publications, Volume 5, Issue 8, August 2015
ISSN 2250-3153
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REFERENCES
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AUTHORS
First Author Arathy B, Aswathy A Nair, Anju Sai P, B . Com,
Department of Commerce and Management, Amrita
VishwaVidyapeetham
Second Author Pravitha N R, Assistant Professor, Department
of Commerce and Management, Amrita VishwaVidyapeetham
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