FM 002 : (Business Plan)

0 17 2557

(Business Plan)

Picture, Graphic or Company Logo

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E-mail Address

1.
1.1

2.

2.1
2.2
2.3

3.

3.1

4.
4.1

4.2
4.3
4.4

4.5
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4.6
4.7

4.8

4.9 SWOT Analysis

4.9.1

4.9.2
5.
5.1

5.2

5.3
5.4 /

5.5

5.6

5.7
5.8
5.9

5.10

5.11
5.12

5.13
5.14

6.

6.1

6.2
6.3
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6.3.1
6.3.2

6.3.3
6.3.4

6.4

7.

7.1

7.2
7.3

7.4
7.5

8.

8.1

8.2
8.3
8.4

8.5
8.6

8.7

8.8
8.9
8.10

8.11
8.12

8.13
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9.

1
2
3

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1.

1-2

A4

/ / /
-

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NPV IRR

1-2

(Business Plan Presentation)

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1.

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1.1

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1.1.

1.
2.
3.
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5.
6.

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1.
2.
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5.
6.

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2.

2.1

..

2.2

2.3

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2.

2.1

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2.2 ( 3

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2.3 ( )

1.
2.
3.
4.
5.

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3.

3.1

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3.

3.1

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4.
4.1

4.2

4.3

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4.4

4.5

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4.
4.1

4.2

4.3

4.4

4.5

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4.6

4.7

4.8

4Ps

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4.6

4.7

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4.8

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4.9 SWOT Analysis

4.9.1

(Strengths)

(Weaknesses)

(
4
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, , ,

, ,

,
,

,
, , , ,
Facilities
4.9.2

(Opportunities)
(Threats)

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MCSTEPS PEST
STEP Model
MCSTEPS
Market
Competition

Social

Technology
Economic

Political & Legal ,

Suppliers /

, ,
, ,

, ,
,

, , ,
,,

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4.9 SWOT ANALYSIS

4.9.1

(Strengths)

(Weaknesses)

4.9.2

(Opportunities)

(Threats)

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(Opportunities)

(Threats)

, ,

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5.

5.1

5.2

5.3

5.4 /

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5.

5.1

5.2

1.
2.
3.
5.3
5.4 /

1.
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2.
3.
4.
5.
6.
7.
/

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5.5

5.6

Organization Chart

(Job Description)

5.7

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5.5

..

..

..

..

..

..

..

//
..
5.6

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5.7

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5.8

5.9

3
5
5.10

(Measurable) (Realistic)

5.11

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3-5

(Measurable)

5.12

(Competitive Advantage)

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5.8

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

5.9

5.10
1.
2.
3.
4.
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5.
5.11

5.12
1.
2.
3.
4.
5.

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5.13

5.14

IT

ISO, GMP,

HACCP
, ,
, , ,

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5.13

5.14

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6.

6.1

(Market

Share) (Target Market)

,
6.2

, ,

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6.3

4 (Product) (Price)
(Placeor Channel of Distribution)
(Promotion) 4Ps
6.3.1

6.3.2

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6.

6.1

6.2

6.3
6.3.1

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6.3.2

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6.3.3

6.3.4

6.4

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6.3.3

6.3.4

6.4

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7.

7.1

E-mail address

Display

Lay-Out

Auto Cad

PowerPoint Visio

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7.

7.1

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7.2

7.3

(Full Capacity)

Stock

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7.2

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
7.3

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7.4

7.5
Flowchart

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7.4

7.5

Flowchart

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8.

8.1

(
2 )

()

8.2

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 (
)

(Intellectual Property)


(

3 1. (Cost Approach) 2.
(Income Approach) 3. (Market

Approach)

2


( Software

)
3

(Discount Rate)
(NPV) 1

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8.1 (

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

()

8.2
(

1.

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2.

3.

4.

5.

6.

7.

8.

9.

()

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8.3

8.4

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/ /
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50%

3
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-%

-%

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1
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2
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1
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(Discount Rate) -%

8.4

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8.5

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8.5

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()
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2
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()

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8.6

(I) = (Q) x

(P)

(
)

5%-10%

( =

+ )

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8.6

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1 2 3 4

1
2
3

( / )
1
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8.7

10%-20%
Stock
Lot

3 6

( = +
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8.7

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3 4

()
1
2
3

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3

()

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8.8

= +

= +

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= ( - ) /

= -

( 1 )

(Straight-Line Depreciation),
(Units of Output Depreciation), (Decreasing Charge
Method)

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8.8

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3 4

()
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2
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()

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8.9

1


2 (Fix Cost)

(Variable Cost)

3%

(Amortization)
(Intangible Assets)

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( )

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8.9

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3 4

()

Commission

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8.10

1
3

(Book Value)

1.

2.

3.

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4.

( -

5.

30%

SMEs 5

6.

5%
10% 10%
)

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8.10

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3 4

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2 (

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3 ,

(O/D)

1.

2.

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3. +

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(O/D)

(O/D)

4. (O/D)

O/D

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8.11

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3 4

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( + )
( + )
( + )

: =

1.

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3. (Intangible Assets)

(Amortization)

(Tangible Assets)

4.

( 1

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8.12

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3 4

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8.13
4

(Liquidity Ratios)


(Current Ratio) = /
(Quick Ratio) = ( - ) /

(Activity Ratios)

(Receivable Turnover) = /
(Inventory Turnover) = /
(Receivable Turnover Period) = 1 /

(Inventory Turnover Period) = 1 /

= /
= /

(Debt to Asset Ratio) = /

(Debt to Equity Ratio) = /
(Interest Coverage Ratio) =
/

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(Return on Assets : ROA) = /

(Return on Equity : ROE) = /

( + )
(Gross Profit Margin) = /

(Operating Income Margin) =

/
(NPV or Net Present Value)

(Discount Rate)
(NPV) 0 +

-
Function
NPV Microsoft Excel 1
0 (-)

(IRR or Internal Rate of Return)
(Discount Rate)
(NPV) 0 IRR
(Discount Rate) Function IRR Microsoft
Excel 0
(Discount Payback Period)
( ) (
)
(Present Value)

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8.13

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3 4

()

()

()

()

()
()

()

()

(Debt to Asset Ratio)

(Debt

to Equity Ratio)

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9.

, ,
,

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9.

1.

2.

3.

4.

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5.

1. (Application Form)

2. ( 1
)

3. (

1 )

4.

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5. (Bank Statement)

6. /

1. Portfolio
2.

3.
()

4.

5. ,

7.

www.sme.go.th
www.dip.go.th/boc/
www.ismed.or.th

www.smebank.co.th

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