Presentation Feedback / Witness

Statement
Unit title:

18. Audio Visual Advertising Media

Assessment
criteria
covered by
the activity:

LO4.
Be able to present audio-visual advertisement ideas to a
client for feedback

Candidate
name(s):
Date

Dane Nielsen, Emily Howell, Brandon-Lee Robinson

Full
description of
the activities
being carried
out by the
candidate:

12th January 2017.

The group confidently pitched their advertisement campaign
to a panel. Their presentation was hampered slightly by an
unforeseen network error which meant that some video
content did not play.
The advert idea is for Specsavers. They have taken influence
from the existing Specsavers advertisements and developed
their own take on the concept.
The group took it in turns to confidently present their
advertisement campaign, each sharing responsibility for the
delivery and explanation of the idea. In this pitch the group
also explained the target audience they were going to
interpolate, and explained sections of their pre-production to
further develop and clarify the idea.
The budget outlined the costing of the advertisement
campaign if it was real and the storyboard and
accompanying shooting script clarified the idea and provided
detail on how the shots would be used.
Finally, the group outlined a rough production schedule,
identifying key deadlines that would need to be met.

Questions /
Feedback

What locations will you use?

There are some concerns regarding filming near a high
voltage area. We have agreed that you will just suggest this
and film a close up of a sign. I am still unsure that this would

get past the ASA. It would be worth coming up with a list of

other scenarios that you could film and then choose in post
production which ones work best.