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  • 2005) and Willem Manders (Long Range Planning, August 2011) by Pierre Wack (HBR September-October 1985) by Pierre Wack (HBR November-December 1985)

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    These documents discuss Shell's use of scenario planning to develop long-term strategies. Shell uses scenarios, which are narratives of how the future may unfold, to consider different possible futures and identify strategic opportunities and risks. Key sources describe Shell's scenario planning process, how it links innovation and strategy, and the value of scenarios for strategic conversations. Scenarios allow Shell to think about an uncharted future and navigate rapid industry changes.

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    Shell Scenarios

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    These documents discuss Shell's use of scenario planning to develop long-term strategies. Shell uses scenarios, which are narratives of how the future may unfold, to consider different possible futures and identify strategic opportunities and risks. Key sources describe Shell's scenario planning process, how it links innovation and strategy, and the value of scenarios for strategic conversations. Scenarios allow Shell to think about an uncharted future and navigate rapid industry changes.

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    5 views1 page

    2005) and Willem Manders (Long Range Planning, August 2011) by Pierre Wack (HBR September-October 1985) by Pierre Wack (HBR November-December 1985)

    Uploaded by

    loish12345
    These documents discuss Shell's use of scenario planning to develop long-term strategies. Shell uses scenarios, which are narratives of how the future may unfold, to consider different possible futures and identify strategic opportunities and risks. Key sources describe Shell's scenario planning process, how it links innovation and strategy, and the value of scenarios for strategic conversations. Scenarios allow Shell to think about an uncharted future and navigate rapid industry changes.

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    © All Rights Reserved
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    of 1

    Shell Scenarios, www.shell.com/global/future-energy/scenarios.

    html
    Scenarios: The Art of Strategic Conversation, by Kees van der Heijden (John Wiley & Sons,
    2005)
    How Shells Domains Link Innovation and Strategy, by Rafael Ramrez, Leo Roodhart,
    and Willem Manders (Long Range Planning, August 2011)
    Scenarios: Uncharted Waters Ahead, by Pierre Wack (HBR SeptemberOctober 1985)
    Scenarios: Shooting the Rapids, by Pierre Wack (HBR NovemberDecember 1985)

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