Professional Documents
Culture Documents
OF APACHE RTR
act
to achieve
INSPIRATION IN MOTION
TVS Motor is the third largest two-wheeler manufacturer in India and ranks
among the top ten globally. It is the first company in the world to be
honoured with The Deming Prize for Total Quality Management. The
company was the first in India to launch 2-seater 50cc moped and 100cc
Indo-Japanese motorcycles. At present TVS Apache, TVS Victor, TVS
Scooty, TVS Centra and TVS Fiero are the popular bikes in Indian market.
Quick Facts
Founder
T V Sundaram Iyengar
Country
India
Business Group
TVS Group
NSE
TVS - Suzuki Ltd: TVSSUZUKI
TVS Motor Company Limited: TVSMOTOR
TVS Motor Company Limited: TVS-SUZUKI
BSE
TVS Motor Company Ltd.: 532343
Head Office
Factory
TVS Apache
TVS Centra
TVS Fiero FX
TVS Flame
TVS Scooty
TVS Star
TVS Victor
TVS XL Super
1994
1996
1997
2000
2001
2004
Company Flashback
TVS Motor Company Limited is the flagship company of TVS Group, the
USD 2.2 billion group. The Group is the third largest two-wheeler
manufacturer in India and globally among the top ten, with an annual
turnover
of
over
USD
650
million.
Currently, the group has more than 30 companies and employs over 40,000
people worldwide. With steady growth, expansion and diversification, it
commands a strong presence in the manufacturing of two-wheelers, auto
components and computer peripherals. They also have vibrant businesses in
the distribution of heavy commercial vehicles (HCV) passenger cars, finance
and
insurance.
1980 is the red letter year for TVS when India's first two-seater moped rolled
out. It ushered in an era of affordable personal transportation.
Globally, TVS Motor Company is the first two-wheeler manufacturer to be
honoured with the hallmark of Japanese Quality - The Deming Prize for
Total Quality Management.
NEW HORIZON COLLEGE OF MANAGEMENT
Auto Companies
Amtek Auto
Apollo Tyre
Ashok Leyland
Bajaj Auto
Daewoo Motors
Eicher Motors
Escorts Limited
Fiat India
Ford India
General Motors
Hero Honda
Hero Motors
Honda Motors
Hindustan Motors
Hyundai
Kinetic Engineering
Mahindra & Mahindra
Maruti Udyog Ltd.
MRF Ltd.
Punjab Tractors
Royal Enfield
Skoda Auto India
Suzuki
Swaraj Mazda
Tata Motors
Toyota Kirloskar Motor
TVS
Volvo
Yamaha Motors India
Tvs Bikes
The TVS group was established in 1911 by Sri T.V.
Sundaram Iyenger. TVS group commands a strong presence
in manufacturing of two-wheelers, auto components and
computer peripherals. TVS Motor Company's first launch
was 50 cc Moped TVS 50 in August 1980. It is the first
Indian company to introduce 100 cc Indo-Japanese
Motorcycles in India in 1984. It was also the first Indian
company to launch indigenous scooterette in India in 1994.
It has grown rapidly since it's eginning to become one of the
prominent two-wheeler manufacturers in India. Today TVS
is a well-known brand in the field of bike manufacturing.
The manufacturing unit of TVS Motor is located at Hosur
and Mysore.
Tvs Star
Available Models
Star City
Tvs Flame
Available Models
Flame CC-VTi
10
India
Medical
Astrology
Kids
Education
Photos
Business
Movies
:
:
:
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12
HISTORY OF COMPANY
1982
- The company was incorporated as Indian Motorcycle Pvt. Ltd. on 15th
July. Its name was changed to Indo Suzuki Motorcycles Pvt. Ltd. and it was
converted into a public limited company on 12th January, 1984. It was
promoted by Mr. N. Krishnan in collaboration with Suzuki Motor Co. Ltd.
Japan; Sundaram-Clayton, Ltd., a member of the Company to the extent of
Rs 70 lakhs.
- The company entered into a technical know-how and assistance agreement
with Suzuki Motor Co. Ltd., of Japan on 22nd September. As per the terms
of the Colloboration, Suzuki agreed to furnish complete technical
information and know-how, trade secrets and other data.
- All shares taken up by promoters etc. 1984
- The company received a letter of intent for the manufacture of 20,000
spark ignition operated out board motors and 30,000 internal combustion
spark ignition engines upto 500cc per annum.
- 59,40,000 shares issued at par in 1984. 7,00,000 shares allotted to
Sundaram Clayton, Ltd. Chennai, 70,000 shares allotted to Anusha
Investments (P) Ltd. Chennai, 20,00,000 shares allotted to Suzuki Motor
Co., Ltd., Japan; 2,20,000 shares allotted to employees and business
associates and 29,70,000 shares offered to the public. 1985
- A new company "Lakshmi Auto Components Pvt Ltd." was incorporated
for the manufacture of critical engines and transmission parts. 1986
- The company acquired the assets of the moped division from Sundaram
Clayton Ltd. The cost of acquisition was met partly by rights issue of equity
shares. The company subscribed to 39,20,000 equity shares of Rs.10 each of
Lakshmi Auto Components Pvt Ltd, whereupon it became a subsidiary of
the company.
13
- The name of the company was changed from Indo Suzuki Motorcycles Ltd.
to TVS Suzuki Ltd with effect from 18th August.
- 154,00,000 Rights Equity shares issued at par in prop. 2:1. 1988
- The company obtained a letter of intent for expanding the capacity to
4,00,000 Nos. two wheelers. 1989
- The working was adversely affected due to labour unrest which resulted in
a lock-out from 28th February 1990. The lock out was lifted in the second
week of June 1990. 1990
- The company launched a 34cc miniped to take advantage of the Motor
Vehicle Act that exempts such vehicles from the payment of road tax. The
Company worked for only 10 months due to lock-out. 1991
- The technical aid agreement entered into with Suzuki Motor Co., Japan
which expired in August 1991 was extended for three more years with the
approval of the Government of India.
1992
- The Company launched two new models of motor cycles viz. `Sumurai'
and `Shogun'.
1993
- The Company launched a new model of moped viz. `TVS Scooty'.
1995
- The Company was studying the feasibility of opening a second plant at a
different location to meet the growth in demand for two wheelers in the near
future. It also proposed to introduce upgraded version of mopeds. In
addition, during the year, the Company undertook to develop new models of
motorcycles.
1996
14
- The company is taking steps to meet the increase in demand for its
products and improve the market share.
- A statement relating to the subsidiary, M/s Lakshmi Auto Components
Limited, Chennai, and a copy of its annual accounts for the year ended 31st
March, 1996 are attached to the Balance Sheet pursuant to section 212 of the
Companies Act, 1956.
- As per the requirements of section 217(1)(e) of the Companies Act, 1956
read with the Companies (Disclosure of Particulars in the Report of Board of
Directors) Rules, 1988, the information regarding conservation of energy,
technology absorption and foreign exchange earnings and outgo are given in
annexure I to this report.
1997
- TVS-Suzuki plans to set up an auto ancillary estate through joint venture
with some of its existing components suppliers. The proposed project is to
come up at a new 57 - acre site near TVS-Suzuki's existing plant at Hosur.
- Leading two-wheeler manufacturer in the country, TVS Suzuki, will soon
set up a new 2.5 lakh capacity scooter plant in Mysore.
- TVS-Suzuki (TSL) - a joint venture between the TVS group and Suzuki
Motor Corporation, Japan - was the first company to launch a 100-cc
motorcycle in the Indian market.
- Credit Analysis & Research Ltd (Care) has assigned the credit rating of
CARE AA+ (double A plus) to the proposed non-convertible debenture issue
of Rs.100 crore by TVS-Suzuki Ltd (TSL).
- TVS Suzuki is a joint venture between Saundaram Clayton Ltd. of the TVS
group and Suzuki Motor Corporation, Japan.
- The company proposes to introduce kick start facility.
- TVS Suzuki Ltd (TSL), the second largest two-wheeler manufacturer in the
country, will be restructuring its entire vendor-base in the next five years
15
with the objective of creating robust vendors to meet its future expansion
plans.
- TVS Suzuki Limited is officially launching its new moped model, the XL
Super.
- The Rs. 100 crores non-convertible debentures of TVS-Suzuki Limited
rating of AA + (high safety with higher standing) has been retained by
CARE.
1998
- TVS Suzuki Ltd, one of the leading two-wheeler manufacturers in the
country, has crossed the Rs.1,000-crore turnover mark in 1997-98.
- TVS will be the first company in the country to introduce the 4 stroke
scooter in the Indian market.
- TVS' new-generation state-of-the-art four-stroke scooter Spectra, of which
we gave you an exclusive preview last month, was launched in spectacular
fashion at the TVS Millennium Show on October 1 in New Delhi.
- TVS Suzuki Ltd on October 1 launched its new generation 4-stroke scooter
`TVS Spectra' in Delhi.
1999
- TVS Suzuki is all set to launch a scaled-down version of Spectra -- the
recently launched four-stroke scooter.
- The company is set to launch Spectra on a nation-wide basis in April.
- Suzuki has indicated to the TVS group that if it did not agree to the
Japanese company's acquiring a majority stake, it should allow Suzuki to set
up a 100 per cent subsidiary.
16
2000
- The Company, pioneers of Indo-Japanese motorcycles in the country, has
launched its latest offering, Suzuki Fiero, in the Kerala market.
- The Tamil Nadu based TVS-Suzuki has launched the 150 CC four-stroke
powerhouse Suzuki Fiero in Tamil Nadu, close on the heels of its launch in
Rajasthan, Karnataka and Kerala.
- Two-Wheeler major, TVS-Suzuki Limited is set to create a special cell to
tap the institutional segment.
- The Company proposes to relaunch its four-stroke scooter, Spectra, in July.
- Two-wheeler major TVS Suzuki is all set to cross the magic one million
mark durisng the current fiscal with 12 new models lined up over the next 18
months.
- Motocycle giant, TVS Suzuki, has forged an alliance with Brand Dotcom
to leverage the latter's online expertise brand building on the Net.
- TVS-Suzuki Ltd on August 30th, formally launched its indigenously
developed 4-stroke motorcycle, TVS Victor, here. The price has been fixed
at Rs 41,187, (ex-showroom, Chennai).
- The TVS group and Suzuki Motor Corporation September 27 parted ways
from their 15-year-old joint venture with the former buying out the 25.97 per
cent stake of the Japanese company for Rs 9 crore.
2002
- TVS Motor Company Ltd has informed that the Board declared an interim
dividend of Rs 9.00 per share on 2,31,00,070 equity shares of Rs 10/- each
fully paid up, aggregating to Rs 231.00 million.
2003
-TVS Motor Company has recorded a market share of 35% from motor
cycles division
17
18
2004
-TVS Motor , on Jan 5 launched Centra, a 100 cc four-stroke motor cycle,
with variable timing intelligent (VTI) engines, claiming to give more
mileage to consumers. The Centra has bundled price, style, power along
with fuel efficiency making it a fill-once-a-month bike, and it's priced at
Rs.36,990. nearly Rs 100 crore investment had gone into the launch of
'Centra', including R&D, plant and machinery.
-TVS Motor Company Unveil TVS Centra With ' VT-i Engines',, a 100 CC 4
stroke motorcycle
-TVS Motor Company launched its new bike - TVS Centra - here on
February 9, 2004, for the first time in the State. It is a 100-cc four-stroke
motorcycle targeted at the popular segment and a Fill-it-once-a-month bike,
competitively priced at Rs. 36,990. The vehicle has been launched in
January in the metros and other cities and so far 8,000 vehicles had been
sold in the country.
-TVS Motor Company and Union Bank of India (UBI) have announced the
launch of `Union Miles Scheme,' an exclusive two-wheeler finance scheme
- TVS Motor Company (TVS) launches new 125cc, 4-stroke Victor GLX
motorcycle in Chennai on May 02, 2004
-TVS Vice President resigns
-TVS Motors forges alliance with Andhra Bank
-Canara Bank, TVS Motor rolls out TVS Canmobile
-TVS picks up Asian Network for Quality award
-TVS unveils new version of 'Victor GX'
19
2005
-TVS Motor Company introduced its entry-level 4-stroke motorcycle - TVS
Star - in the Kerala market
-TVS rolls out Star bike in Andhra Pradesh
-TVS Motor Company launches TVS Centra VT-i, a variant of its fourstroke 100cc model TVS Centra on May 6
-TVS Motor rolls out two motorcycle variants named Victor EDGE, StaR
City and Scooty Pep plus
2006
-TVS Motor appoints new President
-TVS launches Apache in Vizag
-TVS Motor Company launched a new version of 125 cc Victor GLX with
an electric start option
2007
-TVS Motor Co, has rolled out seven new vehicles, including its first threewheeler and a new 125 cc bike, aimed at gaining lost share in a highly
competitive market.
2009
- TVS Motor Company launched Scooty Streak, which is its latest
scooterette targeted at girls of 16 to 20 age group.
20
Sales Manager
Team Manager
Service Manager
Service Manager
Service Supervisor
Accountant
Service Staffs
Assistant Accountant
Sales Representative
2. System
In case of buying a vehicle, when a customer comes the
receptionist welcomes him and he will led to the show room manager.
Showroom manager will show all the vehicles according to his desire. After
21
22
are working under marketing department and some are working under
Finance department and others are working under service department
5. Skills
Firstly, they give training to the workers in the showroom itself and they
will send workers to the Bajaj Company. From there workers get
accurate training.
6. Strategy
The main strategy adopted for winning the competition is attractive.
Advertisement in newspaper, magazine and television. This will enable the
company to communicate its quality to the customers. Thus winning the
competition. Other strategy include 0% interest loan, low rate interest loan,
gift vouchers, free services and free accessories etc. These are the main
strategy for winning the competition.
7. Shared values
Staffs punctuality, sincerity, responsibility, dedication towards company.
A good relationship between mangers and workers.
23
With five thousand years of history behind it, a five decade young nation
and the largest democracy in the world, India today has the second largest
volume of human resource in the world. It has no more than 2.5 per cent of
global land but is the home of one sixth of the world's population of more than
1.1 billion. India possesses one of the richest reserves of biodiversity,
minerals and metals, soils and water, flora and fauna in this part of the globe
and has climatic conditions suitable for round the year economic activity in
any part of the nation. More than five decades of sustained and planned
developmental INITIATIVE IN India has fielded substantive results on social
and economic fronts. Assisted by a comprehensive performs programmed
since early 1990s, GDP growth in the post perform period has improved from
an average of about 5.7 per cent in the 1980s to an average of 6.1 per cent in
the last decade, making India one of the fastest growing developing countries.
Indeed, in the current year, India is amongst five fastest growing economies
24
25
26
commercial vehicles, passenger cars and two wheelers and underexploitation of the potential of this industry to foster the growth of the economy
have resulted in the auto industry contributing a relatively low (nearly 5 per
cent) share of industrial output in India compared to the 8-10 percent range in
other developing countries and around 15 per cent in mature economies.
During last decade, conscious efforts have been made to find-tune state
policy-perspective in a manner that this industry realizes its full potential in the
economy. With this, the industry has shown great advances since abolition of
licensing in 1991 and automatic approval permitted up to 51 per cent foreign
investment in priority sectors that included the automotive industry, except
passenger car manufacture. Motor car manufacture was freed from licensing in
April 1993. Public policy dispensation requiring new joint venture car
manufactures to commit certain levels of phased indigenization, minimum
investments in manufacturing facilities, neutralization of foreign exchange on
imports with the exports of cars and components, etc. was withdrawn in
September 2001 as a major initiative to bring policy framework in step with
WTO requirements. The quantitative restrictions on imports were removed
with effect from 1st April 2001.
27
28
29
30
31
is
pushing
auto
majors
to
consolidate,
to
upgrade technology, enlarge product stage, access new markets and cut costs.
They have resorted to common platforms, modular assemblies and systems
integration of component suppliers and e-commerce.
The component
individual
component
being
transformed
into
tier
corporations
safety concerns are leading to higher safety and emission norms in the
country.
India has ready charted out a road map for reaching EURO-II
norms across the country by the year 2005. Most vehicle manufactures are
already producing EURO-II compliant vehicles in the country to meet
special requirements of capital city of New Delhi where the Supreme Court
32
33
(ECBs) have been liberalized and lending rates within the country have
also been reduced further strengthening the environment of investment. An
ambitious programme to upgrade the quadrilateral of highways in the
country, the Government is laying a eight-lane expressway linking all
metropolitan and several important capital towns across the country paving the
way for movement of heavier haulage vehicles.
34
CHAPTER-2
RESEARCH DESIGN
TITLE OF THE PROJECT
A STUDY ON PROMOTIONAL ACTIVITIES OF
APACHE RTR
3.2 STATEMENT OF THE PROBLEM
Promotional activities plays a crucial role in enabling an
organization to change and develop with its customers. Keeping the
existing customer contended is generally much easier takes less time
and involves less expense. The reason for this is that it takes less
time to find new prospective customer. In this context the study is
conducted with special reference to promotional activities.
3.4 SAMPLING DESIGN
Sampling Method.
Simple random sampling method was used to select respondents
to conduct the study.
35
Sample size
The size of the sample is 100. Only 100 respondents were
selected or chosen for the study. The questionnaire were provided to
the respondents along with the interviews being conducted, keeping
in mind the time and cost constraints.
36
2. Secondary data
The other information is obtained from secondary sources
like internal reports, magazines, website and other published
sources.
Tools of data collection
Tools of data collections is collected by :1. Questionnaire
2. Personal interviews
3. Phone contacts
37
3.7 METHODOLOGY
SOURCE OF DATA COLLECTION
The information relevant for the study was drawn
from secondary data which alone was not sufficient.
The
primary
data
was
collected
using
2.
Bangalore
38
PLAN OF ANALYSIS
The Raw data has been tabulated with the help of a table. From the tables
concept, analysis and inferences are drawn which in this was used for
interpretation and charts are prepared.
PRIMARY OBJECTIVES
1.
2.
3.
mileage etc.)
39
REVIEW OF LITERATURE
PROMOTIONAL ACTIVITIES
Promotion is what makes a consumer repeat the purchase of
certain products and service. It is based on the ability of the selling
organization in meeting the customer tastes precisely. The absence of
complaints is not a sufficient indicator that this is being achieved. The
time and effort involves in complaining is a deterrent to making these
view known.
OBJECTIVES OF STUDY
To know about the reason for purchasing Bajaj Pulsar DTS-i.
1.
2.
40
4.1TABLE ONE
TABLE SHOWING THE AGE GROUP OF THE RESPONDENTS
SL NO.
AGE OF GROUPS
NO. OF RESPONDENTS
PERCENTAGE
BELOW 18 YEARS
4%
18-25
30
30%
25-35
42
42%
35-45
24
24%
ANALYSIS
Out of 100 respondents
4% of the total no. of respondents are between the age group of below 18
years
30% o
f the total no. of respondents are between the age group of 18-25 years
42% of the total no. of respondents are between the age group of 25-35
years
24% of the total no. of respondents are between the age group of 35-45
years
INFERENCES
41
From the above information we infer that the majority no. of respondents
are between the age group of 25-35 years i.e 42% and then comes the age
group of 18-25 years i.e 30% then comes the age group of 35-45 years i.e
24% and while 4% of the respondents are the age group of below 18 years.
42
SL NO.
1
2
3
4
EDUCATION
less than
graduate
Graduate
Post graduate
Others
NO. OF THE
RESPONDENT PERCENTAGES
50
41
7
2
100
50%
41%
7%
2%
100%
ANALYSIS
Out of 100 respondents
50% of the total no of respondents are less than graduate
41% of the total no of respondents are graduate
7% of the total no of respondents are Post graduate
2% of the total no of respondents are Others
INFERENCES
From the above information we infer that 50 % of respondent
are less than graduate & 41% of the respondents are graduate
7% of the respondents are post graduate & 4% of the
respondents are others.
43
50
45
40
35
30
25
20
15
10
5
0
less than
Graduate
Post
others
44
SL NO.
1
MARKET
PROMOTION
ADVERTISING
40
40%
SALES PROMOTION 36
36%
OTHERS
NO. OF RESPONDENTS
PERCENTAGE
24
24%
ANALYSIS
Out of 100 respondents
40% of the total no. of respondents feel that advertising is the best market
promotion strategy
36% of the total no. of respondents feel that sales promotion is the best
market promotion strategy
24% of the total no. of respondents feel that other information is the best
market promotion strategy
INFERENCES
From the above information we infer that the most of the respondents feel
that advertising is the best market promotion strategy i.e 40%.36% of the
respondents feel that sales promotion is the best market promotion strategy
and 24% of the respondents feel that other information is the best market
promotion strategy.
45
46
4.4TABLE FOUR
TABLE SHOWING THE APACHE RTR DIFFERENT FROM OTHER
BIKES TO REACH ITS TOP STAGE OF PROMOTION
SL NO.
NO. OF RESPONDENTS
PERCENTAGE
TOP STAGE OF
PROMOTION
Sport edition bike
16
16%
Modern technology
40
40%
Economical bike
30
30%
14
14%
Others
ANALYSIS
Out of 100 respondents
16% of the respondents feel that Apache RTR is different as a sport edition
bike.
40% of the respondents feel that Apache RTR is different as a modern
technology bike.
30% of the respondents feel that Apache RTR is different as a economical
bike.
14% of the respondents feel that Apache RTR is different as other
category.
INFERENCES
From the above information we infer that the majority no. of respondents
feel that Apache RTR is different as a modern technology.30% of
respondents feel that Apache RTR is different as a economical bike.16% of
respondents feel that Apache RTR is different as sport edition bike and
47
48
BIKES
NO. OF RESPONDENTS
PERCENTAGE
FIERO
14
14%
STAR CITY
28
28%
VICTOR GLX
10
10%
OTHERS
48
48%
ANALYSIS
Out of 100 respondents
14% of the total no. of respondents feel that fiero bike is equally promoted
to Apache RTR.
28% of the total no. of respondents feel that star city bike is equally
promoted to Apache RTR.
10% of the total no. of respondents feel that victor glx bike is equally
promoted to Apache RTR.
48% of the total no. of respondents are of other category.
INFERENCES
From the above information we infer that the majority no. of respondents
feel that other category bikes in TVS is equally promoted to Apache RTR
i.e 48%.28% of the no. of respondents feel that star city bike I n TVS is
equally promoted to Apache RTR. 14% of the no. of respondents feel that
fiero bike is equally promoted to Apache RTR and 10% of the no. of
respondents feel that victor glx bike in TVS is equally promoted to Apache
RTR.
49
50
4.6TABLE SIX
TABLE SHOWING THE SPECIFIC FEATURE OF APACHE RTR
WHICH IS NOT IN OTHER BIKE FOR ITS EASY AND FASTER
PROMOTION
SL NO.
SPECIFIC FEATURES
NO. OF RESPONDENTS
PERCENTAGE
RTR engine
20
20%
42%
24
24%
Others
14
14%
ANALYSIS
Out of 100 respondents
20% of the total no. of respondents feel that RTR engine is the specific
feature of Apache RTR which is not in other bikes.
42% of the total no. of respondents feel that fuel injection technology is the
specific feature of Apache RTR which is not in other bikes.
24% of the total no. of respondents feel that super bike model is the specific
feature of Apache RTR which is not in other bikes.
14% of the total no. of respondents feel that other category feature is the
specific feature of Apache RTR which is not in other bikes.
INFERENCES
From the above information we infer that the majority no. of respondents
feel that fuel injection technology is the specific feature of Apache RTR i.e
42%.24% of the total no. of respondents feel that super bike model is the
specific feature of Apache RTR which is not in other bikes. 20% of the total
no. of respondents feel that RTR engine is the specific feature of Apache
RTR which is not in other bikes and 14% of the total no. of respondents
feel that other category feature is the specific feature of Apache RTR which
is not in other bikes.
51
52
SL NO.
OPTIONS
NO. OF RESPONDENTS
PERCENTAGE
Model
22
22%
Technology
30
30%
Engine capacity
18
18%
Others
30
30%
ANALYSIS
Out of 100 respondents
22% of the total no. of respondents determine the price by its model.
30% of the total no. of respondents determine the price by its technology.
18% of the total no. of respondents determine the price by its engine
capacity.
30% of the total no. of respondents determine the price by other category.
INFERENCES
From the above information we infer that the majority of 30% of
respondents feels that price is determined by its technology. 30% of
respondents feels that price is determined by its other category. 22% of
respondents feels that price is determined by its model and 18% of
respondents feels that price is determined by its engine capacity of Apache
RTR.
53
54
4.8TABLE EIGHT
TABLE SHOWING THE CUSTOMER FEED BACK ON APACHE RTR
AFTER ITS LAUNCH
SL NO.
PERCENTAGE
GOOD
26
26%
EXCELLENT
52
52%
FAIR
18
18%
POOR
4%
ANALYSIS
Out of 100 respondents
26% of the total no. of respondents feel that Apache RTR is good after its
launch.
52% of the total no. of respondents feel that Apache RTR is excellent after
its launch.
18% of the total no. of respondents feel that Apache RTR is fair after its
launch.
4% of the total no. of respondents feel that Apache RTR is poor after its
launch.
INFERENCES
From the above information we infer that the majority of 52% of
respondents feel that Apache RTR is excellent after its launch. 26% of
respondents feel that Apache RTR is good after its launch. 18% of
respondents feel that Apache RTR is fair after its launch and 4% of
respondents feel that Apache RTR is poor after its launch.
55
4.9TABLE NINE
56
WORKERS
NO. OF RESPONDENTS
PERCENTAGE
Less than 5
40
40%
5-15
32
32%
15-20
18
18%
Above 20
10
10%
ANALYSIS
Out of 100 respondents
40% of the total no. of respondents feel that less than 5 workers are needed
to promote a two wheeler.
32% of the total no. of respondents feel that 5-15 workers are needed to
promote a two wheeler.
18% of the total no. of respondents feel that 15 -20 workers are needed to
promote a two wheeler.
10% of the total no. of respondents feel that above 20 workers are needed
to promote a two wheeler.
INFERENCES
From the above information we infer that the majority of 40% of
respondents feel that feel that less than 5 workers are needed to promote a
two wheeler. 32% of the total no. of respondents feel that 5-15 workers are
needed to promote a two wheeler. 18% of the total no. of respondents feel
that 15 -20 workers are needed to promote a two wheeler and 10% of the
total no. of respondents feel that above 20 workers are needed to promote a
two wheeler.
57
58
4.10TABLE TEN
TABLE SHOWING THE INCENTIVES PROVIDED TO THE
RESPONDENTS IN PROMOTING
SL NO.
INCENTIVES
NO. OF RESPONDENTS
PERCENTAGE
Monitory
30
30%
Non monitory
70
70%
ANALYSIS
Out of 100 respondents
30% of the total no. of respondents feel that monitory incentives are
provided in promoting.
70% of the total no. of respondents feel that non monitory incentives are
provided in promoting.
INFERENCES
From the above information we infer that the majority 70% of respondents
are provided non monitory incentives and 30% of respondents feel that
monitory incentives are provided in promoting.
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OPTION
NO. OF RESPONDENTS
PERCENTAGE
Newspaper
10
10%
Tv channels
68
68%
Radio
8%
Others
14
14%
ANALYSIS
Out of 100 respondents
10% of the total no. of respondents feel that newspaper is the best media
for advertising.
68% of the total no. of respondents feel that tv channels is the best media
for advertising.
8% of the total no. of respondents feel that radio is the best media for
advertising.
14% of the total no. of respondents feel that other category is the best
media for advertising.
INFERENCES
From the above information we infer that the majority of 68% of
respondents feel that tv channels are the best media for advertising. 14% of
the total no. of respondents feel that other category is the best media for
advertising.10% of the total no. of respondents feel that newspaper is the
best media for advertising and 8% of the total no. of respondents feel that
radio is the best media for advertising.
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TABLE TWELVE
TABLE SHOWING THE ESTIMATED TURNOVER OF THE
COMPANY
SL NO.
AGE OF GROUPS
NO. OF RESPONDENTS
PERCENTAGE
8%
5-15 lakhs
28
28%
15-50 lakhs
26
26%
Above 50 lakhs
38
38%
ANALYSIS
Out of 100 respondents
8% of the total no. of respondents feel that the estimated turnover of the
company is less than 5 lakhs.
28% of the total no. of respondents feel that the estimated turnover of the
company is 5 15 lakhs.
26% of the total no. of respondents feel that the estimated turnover of the
company is 15-50 lakhs.
38% of the total no. of respondents feel that the estimated turnover of the
company is above 50 lakhs.
INFERENCES
From the above information we infer that the majority of 38% of
respondents feel that the estimated turnover of the company is labove 5
lakhs. 28% of the total no. of respondents feel that the estimated turnover
of the company is 5 15 lakhs. 26% of the total no. of respondents feel that
the estimated turnover of the company is 15-50 lakhs and 8% of the total
no. of respondents feel that the estimated turnover of the company is less
than 5 lakhs.
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4.13TABLE THIRTEEN
TABLE SHOWING THE COMPLAINTS IN APACHE RTR WHICH IS
BACKDROP TO ITS PROMOTION
SL NO.
COMPLAINTS
NO. OF RESPONDENTS
PERCENTAGE
Engine capacity
14
14%
style
44
44%
mileage
24
24%
others
18
18%
ANALYSIS
Out of 100 respondents
14% of the total no. of respondents feel that engine capacity is the
complaint in Apache RTR.
44% of the total no. of respondents feel that style is the complaint in
Apache RTR.
24% of the total no. of respondents feel that mileage is the complaint in
Apache RTR.
18% of the total no. of respondents feel that other category is the complaint
in Apache RTR.
INFERENCES
From the above information we infer that the majority of 44% of the total
no. of respondents feel that style is the complaint in Apache RTR. 24% of
the total no. of respondents feel that mileage is the complaint in Apache
RTR. 18% of the total no. of respondents feel that other category is the
complaint in Apache RTR and 18% of the total no. of respondents feel that
other category is the complaint in Apache RTR.
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4.14TABLE FOURTEEN
NEW HORIZON COLLEGE OF MANAGEMENT
66
SL NO.
DAYS
NO. OF RESPONDENTS
PERCENTAGE
20
20%
26
26%
42
42%
ABOVE 3 MONTHS
12
12%
ANALYSIS
Out of 100 respondents
20% of the total no. of respondents feel that less than 1 month is required
to promote Apache RTR.
26% of the total no. of respondents feel that more than 2 months is
required to promote Apache RTR.
42% of the total no. of respondents feel that less than 3 months is required
to promote Apache RTR.
12% of the total no. of respondents feel that more than 3 months is
required to promote Apache RTR.
INFERENCES
From the above information we infer that the majority of 42% of
respondents feel that less than 3 months is required to promote Apache
RTR. 26% of the total no. of respondents feel that more than 2 months is
required to promote Apache RTR. 20% of the total no. of respondents feel
that less than 1 month is required to promote Apache RTR and 12% of the
total no. of respondents feel that more than 3 months is required to
promote Apache RTR.
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4.15TABLE FIFTEEN
TABLE SHOWING THE ESTIMATED MONTHLY SALES
SL NO.
1
SALES
LESS THAN 5
NO. OF RESPONDENTS
PERCENTAGE
22
22%
5-10
28
28%
10-15
30
30%
ABOVE 15
20
20%
ANALYSIS
Out of 100 respondents
22% of the total no. of respondents feel that less than 5 is the estimated
monthly sale.
28% of the total no. of respondents feel that 5-10 is the estimated monthly
sale.
30% of the total no. of respondents feel that 10-15 is the estimated monthly
sale.
20% of the total no. of respondents feel that above 15 is the estimated
monthly sale.
INFERENCES
From the above information we infer that the majority of 30% of
respondents feel that less than 5 is the estimated monthly sale. 28% of the
total no. of respondents feel 5 -10is the estimated monthly sale.22% of the
total no. of respondents feel 5-15 is the estimated monthly sale and 20% of
the total no. of respondents feel that above 15 is the estimated monthly sale.
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4.16TABLE SIXTEEN
70
OPTION
NO. OF RESPONDENTS
PERCENTAGE
TARGET
46
46%
MESSAGE
28
28%
COST
16
16%
OTHERS
10
10%
ANALYSIS
s
Out of 100 respondents
46% of the total no. of respondents feel that target is the factor to be
considered while selecting advertising media.
28% of the total no. of respondents feel that message is the factor to be
considered while selecting advertising media.
16% of the total no. of respondents feel that cost is the factor to be
considered while selecting advertising media.
10% of the total no. of respondents feel that the other factor to be
considered while selecting advertising media.
INFERENCES
From the above information we infer that the majority of 46% respondents
feel that target is the factor to be considered while selecting advertising
media.
28% of the total no. of respondents feel that message is the factor to be
considered while selecting advertising media.
16% of the total no. of respondents feel that cost is the factor to be
considered while selecting advertising media.
and 10% of the total no. of respondents feel that other factors to be
considered while selecting advertising media.
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4.17TABLE SEVENTEEN
72
SL NO.
OPTION
NO. OF RESPONDENTS
PERCENTAGE
EXCELLENT
48
48%
GOOD
38
38%
FAIR
12
12%
POOR
2%
ANALYSIS
Out of 100 respondents
48% of the total no. of respondents feel that the mileage in Apache RTR is
excellent when compared to other bikes in TVS.
38% of the total no. of respondents feel that the mileage in Apache RTR is
good when compared to other bikes in TVS.
12% of the total no. of respondents feel that the mileage in Apache RTR is
fair when compared to other bikes in TVS.
2% of the total no. of respondents feel that the mileage in Apache RTR is
poor when compared to other bikes in TVS.
INFERENCES
From the above information we infer that the majority of 48% respondents
feel that the mileage in Apache RTR is excellent when compared to other
bikes in TVS. 38% of the total no. of respondents feel that the mileage in
Apache RTR is good when compared to other bikes in TVS.
12% of the total no. of respondents feel that the mileage in Apache RTR is
fair when compared to other bikes in TVS and 2% of the total no. of
respondents feel that the mileage in Apache RTR is poor when compared to
other bikes in TVS.
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4.18TABLE EIGHTEEN
NEW HORIZON COLLEGE OF MANAGEMENT
74
OPTION
NO. OF RESPONDENTS
PERCENTAGE
GOOD
26
26%
EXCELLENT
48
48%
FAIR
22
22%
POOR
4%
ANALYSIS
Out of 100 respondents
26% of the total no. of respondents feel that the maintainance in Apache
RTR bike is good.
48% of the total no. of respondents feel that the maintainance in Apache
RTR bike is excellent.
22% of the total no. of respondents feel that the maintainance in Apache
RTR bike is fair.
4% of the total no. of respondents feel that the maintainance in Apache
RTR bike is poor.
INFERENCES
From the above information we infer that the majority of 48% respondents
feel that the maintainance in Apache RTR bike is excellent. 26% of the
total no. of respondents feel that the maintainance in Apache RTR bike is
good.22% of the total no. of respondents feel that the maintainance in
Apache RTR bike is fair and 4% of t the maintainance in Apache RTR bike
is poor.
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SALES STATUS
NO. OF RESPONDENTS
PERCENTAGE
INCREASED
88
88%
DECREASED
12
12%
ANALYSIS
Out of 100 respondents
88% of the total no. of respondents feel that sales status of Apache RTR
bike of current year comparing to previous year is increased.
12% of the total no. of respondents feel that sales status of Apache RTR
bike of current year comparing to previous year is decreased.
INFERENCES
From the above information we infer that the majority of 88% respondents
feel that sales status of Apache RTR bike of current year comparing to
previous year is increased and 12% of the total no. of respondents feel that
sales status of Apache RTR bike of current year comparing to previous
year is decreased.
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CHAPTER-5
SUMMARY OF FINDINGS
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80
5.1FINDINGS :
The project was carried out to analyze the A STUDY ON
PROMOTIONAL ACTIVITIES OF APACHE RTR in the city of Bangalore
with special reference to TRISTAR TVS, BANGALORE .
1. It was inferred from the recent research that the APACHE RTR were
used mainly by students and employees.
2. Most of the 68% respondents prefer for advertising in TV channels .
3. More than half of the surveyed customers feed back on APACHE RTR
after its launch is excellent.
4. More than 30% of the respondents determine the price of APACHE
RTR on technology.
5. Out of 100 respondents interviewed 40% respondents feel that
APACHE RTR is different from other bikes as it is of modern
technology.
6. Most of the 40% respondents feel that the advertising is the best
market promotion strategy.
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Chapter-6
Recommendations & suggestions
83
84
5.2SUGGESTIONS
85
86
hrough TRISTAR TVS & SERVICES has revealed the strength and
weakness of the marketing strategies. The following suggestions have
altered by which the company and its dealers may be more prosperous to a
bright.
Service station should be more emphasized for customer convenience
that is to set up new service station.
Accessories should be made easily available through dealers and Apache
RTR owned outlets.
Extensive quality, technology and luxury.
Should organize vehicle exhibitions, educating customers about the latest
product.
Should give intense publicity to the marketing programs and the
awareness program and to their benefits in order to ensure maximum
participations from customers and dealer convenience.
Outdoor
promotion
(concentration
should
be
given
to
T.V.
advertisements).
Net marketing should be introduced.
Customer service should be improvisation.
87
Dealer should ensures that spares are loyalty changed and opening is
done properly to have been smooth running and trouble from
maintenance of new vehicle.( redraft the sentence properly)
Postal awareness should be created by mailing vehicle information to
future.
The impact of consumer satisfaction upon its customers was not
satisfactory, it is a responsibility of the management to improve and
implement certain standards by which both the customers and dealers
will be benefited.
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5.3 CONCLUSION
The best efforts have been made to make this study fruitful in the
limited time success has been achieved towards readers aim.
The analyse entitled MARKET PROMOTION OF APAHCE RTR AT
TRISTAR TVS & SERVICES.
In the context of marketing APACHE RTR vehicles in view of other
objective at research i.e.; the problems faced by dealers, customers of TVS
product making some useful suggestions for TVS, its dealers and most all
its customers.( redraft the sentence )
I hope the future hold no mystery to management who are keeping an eye on
the development and increase in customers and taking necessary steps in the
area of customer satisfaction to increase awareness of APACHE RTR on
which the finding and suggestions are drawn, TVS is using the customer
satisfaction tools like advertising, public relations, publicity and test drive.
The advertisement of APACHE RTR is very effective the awareness and
marketing programs of TVS are very helpful to customers reading to them in
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full extent, but according to backward cities and location of TVS showrooms
need to increase in these areas to rise up customer satisfaction.
It is been observed that percentage of respondents dissatisfaction compared
with that of total respondent is less.
Thus it is hoped that with modified customers satisfaction tools APACHE
RTR and its dealers will prosper day by day.
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QUESTIONNAIRE
Dear sir/madam
I Anand. J of 6 TH SEM BBM of SEA college of
science, commerce & arts .and as per the requirement of my
curriculum .I have to undergo project. I have chosen A STUDY
ON PROMOTIONAL ACTIVITIES OF APACHE RTR
TOWARDS TRISTAR TVS in the city of BANGALORE as my
project. I would be much obliged if you could take a few minutes
to answer the following questions.
PERSONAL DATA
Name
Address
Designation
Contact no
Age
Education
Monthly income
91
e) Above 40,000 { }
SPECIAL DATA
1) Which you think is the best market promotion strategy?
a) Advertising { } b) sales promotion { } c) others { }
2)
How is Apache RTR different from other bikes to reach its top
Stage of promotion?
a) Sport edition bike { } b) Modern technology { }
c) Economical bike { } d) others
{ }
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c) Radio
{ } d) Others
{ }
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a) Good { } b) Excellent { }
c) Fair
{ } d) Poor
{ }
17) How is the sales status of Apache RTR bike of current year
Compare to previous year?
a) Increased { } b) Decreased { }
BIBLIOGRAPHY
NEW HORIZON COLLEGE OF MANAGEMENT
94
TEXT BOOKS
1. Consumer Behaviour
Suja Nair
2. Marketing management -
Philip Kolter
3. Principles of Marketing -
C.N.Sontaki
WEB SITES
1. www.autoindia.com
2. www.bajajauto.com
3. www. Yahoo. com
COMPANY BROCHURES
NEWS PAPERS
1. Times of India
2. Deccan Herald
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