Professional Documents
Culture Documents
Banking and finance can be called as the nerves of any economic system as they accelerate the
process of economic development through canalization of adequate finance. It is hard to
anticipate development of efficient banking services in the country. No doubt financial
institutions play so important in economic development but at the some time economic
development determines the growth and development of banking institutions the role of various
kind of banking institution. In economic development need not be emphasized.
Main objective of the study is to Whole Sale Banking Operations In Axis Bank Some of the
major objectives of the study include the determination of the following:
To Draw out with conclusions and suggestion based on the analysis and the interpretation of
data.
To Consumer preference about various products and services.
To Consumer awareness about the products and services provided by the axis bank.
To Customers perception towards private Banking and their expectations from private banks.
To Customer satisfaction with the service provided by the bank.
7.1 BIBLIOGRAPHY
BOOKS.
1. KOTLER PHILIP , KEVIN KELLER (2009), MARKETING MANAGEMENT
2. SAXENA RAJAN, MARKETING MANAGEMENT , THE MCGRAW HILL COMPANY
3.BERMAN BERRY AND JOEL R EVAINS (OCT -117) RETAIN MANAGEMENT: RETAIL
MANAGEMENT :A STRATERGIC APPROACH 8TH EDITION ENGLEWOOD CLIFFS
WEBSITES
WWW.AXISBANK.COM
WWW.ECONOMITIMES.COM
WWW.RBI.ORG
WWW.HDFCBANK.COM
WWW.ICICIBANK.COM
S. No.
Age Group
No. of Respondents
Less than 25
25 to 40
18
40 to 55
10
Above 55
20
18
16
14
12
10
8
6
4
2
0
Less than 25
25 to 40
40 to 55
Above 55
Less than 25
25 to 40
40 to 55
Above 55
Q.2
occupation?
S. No.
Age Group
No. of Respondents
Service
18
Business
10
Student
Others
20
18
16
14
12
10
8
6
4
2
0
Service
Business
Student
Others
what is your
Service
Business
Student
Others
Q.3
Age Group
No. of Respondents
1 to 2 lakh
2 to 3 lakh
3 to 4 lakh
10
12
10
8
6
4
2
0
Q.4
Age Group
No. of Respondents
Quick Services
16
Proper information
Working hours
Less Formalities
Variety of Product
18
16
14
12
10
8
6
4
2
0
Quick Services
Proper information
Working hours
Less Formalities
Variety of Product
Q.5
Age Group
No. of Respondents
Saving Account
18
Current Account
10
Fixed Deposits
NRL Account
Others
20
15
10
5
0
Saving Account
Current Account
Fixed Deposits
NRL Account
Others
Q.6
Age Group
No. of Respondents
14
Advertisement
12
Bank Employees
10
Prospectus
16
14
12
10
8
6
4
2
0
Q.7
Age Group
No. of Respondents
Excellent
12
Good
16
Average
10
Poor
18
16
14
12
10
8
6
4
2
0
Excellent
Good
Average
Poor
Excellent
Good
Average
Poor
Age Group
No. of Respondents
Excellent
Good
18
Average
10
Poor
Cant Say
20
18
16
14
12
10
8
6
4
2
0
Excellent
Good
Average
Poor
Cant Say
Excellent
Good
Average
Poor
Cant Say
Q.9
Age Group
No. of Respondents
0-5 Minute
24
5-10 Minute
12
30
25
20
15
10
5
0
0-5 Minute
5-10 Minute
0-5 Minute
5-10 Minute
More than 10 Minute