resources

[1]Thaler, R., & Sunstein C. (2008). Nudge: Improving Decisions about Health, We
alth, and Happiness. USA: Penguin Books.
[2]Libertarian Paternalism and School Lunches: Guiding Healthier Behavior While
Preserving Choices. (2013, February 26). Science Daily. http://www.sciencedaily.
com/releases/2013/02/130226172506.htm. Retrieved February 27, 2013.
[3]Adapted from Thaler & Sunstein.
[4] Thaler & Sunstein, p. 6.
[5] BBC News (31 December 2010), Organ Donation Bid to Target New Drivers, http:
//www.bbc.co.uk/news/health-12097225. Retrieved March 1, 2013.
[6]Chetty R., Friedman J., Petersen SL., Nielsen T. and Olsen T. (2012), Active
versus Passive Decisions and Crowd-out in retirement Savings Accounts: Evidence
from Denmark, NBER working paper No. 18565, http://obs.rc.fas.harvard.edu/chetty
/crowdout.pdf. Retrieved March 7, 2013.
http://www-2.rotman.utoronto.ca/rotmanmag/index.html
www.rotman.utoronto.ca/rotmanmag
http://inside.rotman.utoronto.ca/behaviouraleconomicsinaction/

[1]Thaler, R., & Sunstein C. (2008). Nudge: Improving Decisions about Health, We
alth, and Happiness. USA: Penguin Books, p. 6.
[2]Bettinger E.P., Long B.T., Oreopoulos P., & Sanbonmatsu L. (2009). The Role o
f Simplification and Information in College Decisions: Results from the H&R Bloc
k FAFSA Experiment. NBER Working Paper No. 15361. http://www.nber.org/papers/w15
361. Retrieved July 4, 2013.
[3] Ibid.
[4] National Economic Council (September 2009). Simplifying Student Aid: The Cas
e for an Easier, Faster, and More Accurate FAFSA.http://www.whitehouse.gov/admin
istration/eop/cea/FAFSAReport. Retrieved July 30, 2013.
[5] Council on Foreign Relations (10 July 2013). Regulation, Behavior, and Pater
nalism. http://www.cfr.org/economics/regulation-behavior-paternalism/p31076. Ret
rieved July 30, 2013.
[6] Behavioural Insights Team. (20 September 2012). Behavioural Insights Team An
nual Update 2011-2012. Retrieved July 5, 2013 from https://www.gov.uk/government
/uploads/system/uploads/attachment_data/file/83719/Behavioural-Insights-Team-Ann
ual-Update-2011-12_0.pdf.
[7] Ibid.
[8]Cabinet Office and Efficiency & Reform Group (1 May 2013). Government launche
s competition to find a commercial partner for the Behavioural Insights Team.htt
ps://www.gov.uk/government/news/government-launches-competition-to-find-a-commer
cial-partner-for-the-behavioural-insights-team. Retrieved July 30, 2013.
[9] House of Lords, Science and Technology Select Committee. (19 July 2011). Beh
aviour Change Report. Retrieved July 5, 2013 from http://www.publications.parlia
ment.uk/pa/ld201012/ldselect/ldsctech/179/179.pdf.

[10]Ibid.
[11]HM Government. (June 2012). The Civil Service Reform Plan. Retrieved July 5,
2013 from http://resources.civilservice.gov.uk/wp-content/uploads/2012/06/Civil
-Service-Reform-Plan-acc-final.pdf.
[12] Guthrie, J. (18 November 2010). A Nudge in the Right Direction: USDA Sponso
rs Behavioral Economics Research to Promote Healthy Eating at School. http://blo
gs.usda.gov/2010/11/18/a-nudge-in-the-right-direction-usda-sponsors-behavioral-e
conomics-research-to-promote-healthy-eating-at-school/. Retrieved July 5, 2013.
[13] As indicated by HR Bill 3247.
[14] See http://www.inudgeyou.com for more information.
http://policyoptions.irpp.org/issues/nudge/soman/
http://policyoptions.irpp.org/issues/nudge/experiments-in-human-nature/
(http://www.utppublishing.com/The-Last-Mile-Creating-Social-and-Economic-Value-f
rom-Behavioral-Insights.html
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