The Chosen Online Persona

Name : Tom Wilkinson

Status: Well to do Middle class
Employment: Self Employed - own Business
Brief Description of Persona: Predominately Physcographic whose
A.I.O would be centre around Community. He is a seeker and at same
time a traditional activator. Motto :" Yes- we can"

Demographics

What motivates this persona

Age: 45

Top criteria in selecting your products/ services:

Cost for low risk buys & quality for high risks choices

Gender: Male

Other criteria: The service or product can be

part of system to build on or add
themselves..
Definition of perfect experience: Having a
beer with friends on the deck of a boat on
calms seas in the meditterrean during the a
calm but slightly breezy summers day
Likes: being open and freedom, people
Playing guitar and living the dream.
Travelling, Cultural differences, fine wine
and very good food. Books and films and
documentaries
Dislikes: Conservatism. Negative thinkers or
dull company. And giving up is not an
option. Hard sells sales people.
Personas Biggest challenge:
Leaving a behind a good legacy for his
children and trying in his small way to
improve the environment

Education: Degree level 8 and life experience

form having a number of jobs, in a number of
countries
Location: Galway town

Decision Maker: he is a proponent of the

synoptic ideal where his partner shares the
decision making process
Influencers: Edward Snowden, Alys Fowler,
Steve jobs, Jimi Hendrix, Jim Lovelock, Joy
larkcom, Kitty Scully, Colum Stapleton and all
charity workers.

Touch points where persona goes for information:

Top blogs: http://www.nickykylegardening.com/
http://www.irishexaminer.com/video/videoblogs/kittys
cully/video-blog-your-guide-to-vegetable-gardeningwith-kitty-scully-321385.html
https://alysfowler.wordpress.com/
https://www.facebook.com/therareruminare/
Influential online reviewers: Alys Fowler. Jane Powers.

Klaus Laitenberger. Joyce Russell. Joy larkcom

Print media, magazine s: Occasionally but rarely - all
trade magazines in relation to work
Other media, e.g. radio/TV: No - as he uses media
himself
Friends: 100% face to face or on the phone
Family: Yes - 100% face to face

Options to engage with persona:

Blogs: yes He runs his

own blog

PR: No - he hates
spin
FairsTrade shows:
yes 100%
Advertising
:Adverse to blatant
adverts
Direct Marketing:
no
Other: Mobile-yes