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With technology being at the forefront of the millennial generation, our attention span is
very short therefore I feel as though emotions can coexist. If an ad is introduced
appealing to the sad emotion early and ends with a happy emotion, as Americans and
people from different backgrounds living within one culture can have two emotions
coexist.
Can younger individuals appeal to mixed emotional appeals if they can relate?
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As stated in the research, older participants were able to have increased comfort towards
mixed emotional appeals because of their ability to identify. In contrast, I feel that if
younger individuals are able to somehow identify with the mixed emotional appeal
portrayed, they also will have increased comfort.
Can emotions felt by consumers overpower emotions recognized and vice versa?
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Research states that the observed attitudinal differences were due to felt emotional
responses rather than the recognition of emotions. In my opinion, it depends on the
product portrayed and trustworthy of the brand for emotions recognized to overpower
emotions felt.