Mastering your elevator speech

Derek Cribb Chief Executive

Paul Reynolds Director of Public Affairs
Institute and Faculty of Actuaries

19th Asian Actuarial Conference

3- 6 November 2015 Bangkok

a game of two innings

Today
The importance of executive presence
The art of the elevator speech
Tomorrow
Putting what youve learnt into practice
And the chance to win an iPad !
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Executive Presence

What you know

knowledge, needs and expectations
Communicates with confidence

Executive Presence

Behaviour
Awareness of impact on others
Can flex style depending on audience
Excellent interpersonal skills
Approachable
Authenticity
Empathetic
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Executive Presence

How others view you

Clear and concise
Appearance
Posture
Tone of voice
Social etiquette
Inspiring
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Three elements of direct

communication
Words

Clear
Direct
Precise

Tone of Voice

Emphasis
Pitch
Pace

Non-verbal

Body
language
Eye contact
Use of
space
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Elements of Face to Face

Communication

The Elevator Speech

A short summary used to quickly and simply

define a person, profession, product, service,
organization or event and its value proposition
Benefits
Expand business impact
Build personal reputation
Enhance executive presence
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The 3 Ws:
What/When/Who

What to share
Who you are
What you do
What value you add

The 3 Ws:
What/When/Who

When you deliver

Chance encounter with senior colleague
Planned networking event
Non-planned networking event

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The 3 Ws:
What/When/Who

Who tailor your speech to your

audience
Senior Executive
Peer
Industry colleague
Friend/acquaintance
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Preparing your
Elevator Speech

Remember, this is all about you and defining

your value proposition
1. Brainstorm
2. Focus
3. Flow
4. Punchy
5. Practice, practice, practice
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Prize Time
Come back Friday, Parallel 36, and deliver your
1 minute elevator speech to Senior Executives
The best elevator speech will win an

iPad!!!!
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Thank you

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