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旅遊論文 完成
旅遊論文 完成
1.
1390
13
2007 5 8
5A
2.
(1994)
(2000)
(1984)
3.
Cardozo (1965)
Howard and Sheth (1969)
Dorfman (1979)
2
()
4.
APP
( 2003)
5.
2003
2001
Vukonic1996
6.
Vukonic1996
(1993)
7.
2007)
47.9%
2007)
8.
60%
150
3000
1987
142
(2000) 4-25
(1995)
(2002) --
(2000)
(1984) 10 33-49
7
(2003) :
1996
1993)
2007 5
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1998 --
1995 ()
2004
2003
:
(2001) 369-73
Rinschede, G. (1992) "Forms of Religious Tourism". Annal of Tourism
Research, 19 (1), pp.51-67.
Vukonic, B. (1996) Tourism and Religion. U.K.: Elsevier Science Ltd.
Anderson, E.W., Fornell, C., & Lehmann, D.R. (1994). Customer
Satisfaction, Market Share and Profitability: Findings from Sweden.
Journal of Marketing, 58, pp.53-66.
Cardozo, R.N. (1965) An Experimental Study of Customer Effort,
Expectation and SatisfactionJournal of Marketing Research,24, pp.244249.
Dorfman, P.W. (1979)Measurement and Meaning of Recreation
Satisfaction: A Case Study In CampingEnvironment And Behavior,
Vol.11(4), pp. 483-510.
Fornell,C.(1992)A National Customer Satisfaction Barometer: The
Swedish Experience Journal of Marketing, Vol.55, pp.1-21.
Howard, John A. & Sheth, J. N. (1969) The Theory of Buyer Behavior.
New York: John Wiley & Sons, pp.54.
Kotler, Philip (2003) Marketing Management, 11th ed, Prentice-Hall Inc.