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STUDY OF

CONSUMER OPINIONS
REGARDING
BIG BAZAAR NAYI
INDIA KA NAYA BAZAAR

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

ACKNOWLEDGEMENT

We extend our special gratitude to our beloved Dean and Co-ordinator Dr. Sandhir Sharma for
inspiring us to take up this project.

We are highly indebted to our mentors, Mr. Inderpreet Singh and Mr. Abhinav Dhawan for their
guidance and constant supervision as well as for providing necessary information regarding the
project & also for their support in completing the project.

We have taken efforts in this project. However, it would not have been possible without the kind
support and help of many individuals.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

METHODOLOGY

This research was conducted over a 17 days period i.e. 21st November to 7th December in the last quarter of
2012 by our Research Team.

Sources of information include:-

PRIMARY NATURE

SURVEY METHOD

STRUCTURED QUESTIONS

Every effort is made to provide accurate information. The information provided is best available on the
day the data was gathered.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

CONTENT
Acknowledgement
Methodology

1.
2.
3.
4.

Introduction
Objectives of the survey
Findings
Detailed analysis
Footfall according to age and gender.
purpose of visit in the mall
footfall according to the location
visitors accompanied by
alone

family

friends

frequency of visit
awareness about
monthly bachat bazaar

Wednesday bazaar

Rating of FBB apparels


Opinion about fashion at Big Bazaar
Medium of offer communication
Opinion about Big Bazaar on different parameters.
Opinion about big bazaar on different parameters (location wise)
5. Visitors perception about Big Bazaar(BB analysis)
6. Observations
7. Recommendations

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

INTRODUCTION

Big bazaar is a retail industry:RETAIL: The word retail refers to the sale of goods and services from individuals or businesses to the end
user.

RETAIL

ORGANISED
SECTOR

UNORGANISED
SECTOR

Therefore, big bazaar is the organised sector i.e. organized retailing, in India, refers to trading activities
undertaken by licensed retailers, that is, those who are registered for sales tax, income tax, etc. These
include the publicly traded supermarkets, corporate-backed hypermarkets and retail chains, and also the
privately owned large retail businesses.

Big bazaar is a kind of hypermarket:Big bazaar is a kind of hypermarket .i.e. hypermarket provides s variety and huge volume of exclusive
merchandise at low margins. The operating cost is comparatively less than other retail formats.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

OBJECTIVES OF THE SURVEY

To know how frequently the customer visit in big bazaar & reasons of visit.

To study the customer awareness & preferences about the FBB apparels.

To study the perception of visitors regarding Big Bazaar.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

FINDINGS

1. The sample size of the visitors in Big Bazaar is 841, out of which 500 are males and 341 are females.
2. According to the survey, we found that the visitors from the age group of 26-30 are more and
followed by 18-25 and 31-35.
3. Number of people visiting to Big Bazaar is from Zirakpur followed by Chandigarh and panchkula.
4. Out of three catchments of Chandigarh region 52.52% of people belong to secondary catchment.
5. On similar basis out of three catchments of panchkula region 54.96% of footfall is from primary
catchment.
6. People from other regions such as rajpura, bannur, nahan, derabassi, baddi, ambala etc. also visited
Big Bazaar and the percentage is 11.65 % (out of sample size 841).
7. It is good to know that 559 visitors out of 841 are exclusively coming for big bazaar followed by
shopping in mall i.e. 21.04%.
8. Even if people are coming for watching movie, eating out and shopping in the mall also visit Big
Bazaar.
9. Big Bazaar is treated as the family destination for shopping. Number of people coming to Big Bazaar
with family is 72.89%. Followed by people coming to Big Bazaar with friends is 16.65%.
10. 32.10% of the footfall to the Big Bazaar is on weekly basis whereas 29.01% of footfall is on monthly
basis.
11. We have found that many people like to come in offer days and festival season.
12. 58.15% people are not aware Wednesday Bazaar.
13. Yes 27.35% of the people are aware of Monthly Bachat Bazaar.
14. Out of 741 respondents, 342 responded that fashion @ Big Bazaar falls under the category of
Affordable Fashion.
15. 12.55% of the respondents feel that fbb apparels are of good quality. This show that Big Bazaar has
to work on the quality of the quality of Big Bazaar.
16. Newspaper is the most preferred medium by the visitors for receiving information of offers.
17. Moreover, 165 males preferred newspaper as the communication medium in comparison to 116
females.
18. FBB apparels are rated on three parameters:
Quality: 296 respondents say that quality is good.
Price: Large no. of respondents, i.e., 294 people feels prices are good whereas 273 say it is average.
Style: 303 respondents rate style as good.
19. 537 out of 841 respondents agree on the statement that prices at Big Bazaar are competitive.
20. 70.39% of the visitors agree that good quality products are available in Big Bazaar.
21. 49.70% & 19.99% of the footfall agree & strongly agree respectively that whatever they plan before
coming to Big Bazaar, they always get those products.

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22. 33.88% say that Big Bazaar staff is helpful and knowledgeable.
23. 55.64% are happy with the billing system of Big Bazaar.
24. 101 respondents out of 841 are not satisfied with billing of Big Bazaar
25. 549 respondents that makes to 65.27% agree on the statement that the product display and offer
communication is simple and easy to understand.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

DETAILED
ANALYSIS

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

FOOT FALL ACCORDING TO AGE AND GENDER


SAMPLE SIZE: 841
MALES

FEMALES

127
116

115

94

99

60

59
51
35

38
32
16

18-25

26-30

31-35

36-40

41-50

>50

INTERPRETATION:

The study found that the sample size of the visitors is 841, out of which 500 are males and 341 are
females.
It is interpreted that 26-30 is the magnificent age group among all, which shows that 127 are males
and 99 are females.
Therefore, according to the above data males are dominating females.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

PURPOSE OF VISIT TO THE MALL


SAMPLE SIZE: 841

6%
7%

Watching Movie
21%

Eating out
Shopping
Big Bazaar

66%

INTERPRETATION:

The study found that 66% of the sample size of visitors specially visited Big Bazaar.
Some of them who came for shopping in mall, watching movie and eating out also visited Big Bazaar
to buy the products.
Therefore, according to the data the preference was given to Big Bazaar.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

FOOT FALL ACCORDING TO LOCATION


SAMPLE SIZE: 841
350
300
250
200
150
100
50
0
TOTAL
PERCENTAGE

Zirakpur

Chandigarh

Mohali

Panchkula

Others

288

238

86

131

98

34.24%

28.29%

10.27%

15.55%

11.65%

INTERPRETATION:

The Study found that most of the visitors are from ZIRAKPUR followed by Chandigarh, Panchkula,
Others, Mohali respectively.
11.65 % of the people from other regions such as rajpura, banur, nahan, derabassi, baddi, ambala,
etc. also visited Big Bazaar.

Therefore, more of the residents of zirakpur came to the mall.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

VISITORS ACCOMPAINED BYSAMPLE SIZE: 841

Friends
17%

Alone
10%

Family
73%

INTERPRETATION:

The study found that most of the visitors came with their families followed by friends and most of
them came alone.
73% of them came with their families.
Therefore, the number depicts that people prefer coming with their families in the mall.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

FREQUENCY OF VISITSAMPLE SIZE: 841

More Than
Month
27%

Days Before
12%

Week Before
32%
Month Ago
29%

INTERPRETATION:

The study found that 32% of the visitors came to the Big Bazaar week before, followed by 29% of
them who visited month ago, 27% of them took more than a month and 12% of them came days
before.
32% of the visitors came to Big Bazaar a week before.
Therefore, it is found that the people who visited Big Bazaar last week, this means most of them
came in Wednesday Bazaar.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

WEDNESDAY BAZAAR
SAMPLE SIZE: 841

YES
42%

NO
58%

INTERPRETATION:

The study found that 58% of the people who came in Big Bazaar were not aware of Wednesday
Bazaar.
And 42% of them knew about the Wednesday Bazaar, which means most of them are those who
visited a week before.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

Monthly Bachat Bazaar


SAMPLE SIZE: 841

YES
27%

NO
73%

INTERPRETATION:

The study found that 73% of the people who came in Big Bazaar were not aware of Monthly Bachat
Bazaar.
And 27% of them knew about Monthly Bachat Bazaar, which means most of them are those who
visited a month ago or more than a month ago.
It means that these 27% of them came into monthly offers.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

FBB APPARELS
SAMPLE SIZE: 841
Excellent
3%

Quality

Poor
6%

Very Good
11%

Average
36%
Good
44%

INTERPRETATION:
The study found that on the likert scale the ratings given to FBB apparels by the visitors on the basis
of quality were good.

44% of the visitors said good about the FBB apparels followed by 36% of them who said average in
the case of apparels, whereas 11% of them said very well followed by 6% who said poor and 3%who
said excellent.

Therefore, it was interpreted that most of them who came to Big Bazaar did shopping in the food
section while others purchased FBB apparels.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

SAMPLE SIZE : 841


Excellent
2%

Price

Very Good
6%
Poor
7%

Good
44%

Average
41%

INTERPRETATION:
The study found that on the likert scale the rating given to FBB apparels by the visitors on the basis of
price was good.

About 44% of them said good about the price followed by 41% of them who said average, then poor,
very good and excellent respectively.

Therefore, it has been interpreted that the visitors somewhat rate price of FBB apparels somewhat
good and somewhat average.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

SAMPLE SIZE: 841

Style
Very Good
10%

Excellent
3%

Poor
9%

Average
33%
Good
45%

INTERPRETATION:

Style is the most important factor in everyone life when it comes to dressing. Everyone wants to look
better than the other in this advanced & westernised world. The study found that style of fbb
apparels are rated in the category of good and average.
45% of the people feel that style of fbb apparels is good whereas 33% say it is average.
Visitors to the Big Bazaar feel that more of style in the party wear clothes can be added to the fbb
apparels. So, Big Bazaar can work on this suggestion to attract more customers.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

SAMPLE SIZE : 841


350

296 294

273

300
242

303

220

250
200
150
100
42

47

73

57

70
41

50

17 13

18

0
Poor

Average
Quality

Good
Price

Very Good

Excellent

Style

INTERPRETATION:

The FBB apparels when rated on three parameters, it is found that majority of people rate it in the
category of good followed by the response of average.
296, 294 & 303 respondents said that FBB apparels are good on the parameters of quality, price and
style respectively.
242, 273 & 220 responses were average in regards to quality, price and style.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

OPINION REGARDING FASHION @ BIG BAZAAR


SAMPLE SIZE: 841

Latest fashion
14%
Clothes For all your
needs and entire
Family
27%

Quality apparel
13%

Affordable fashion
46%

INTERPRETATION:

The study found that the visitors have different opinions about the FBB apparels in Big Bazaar.
About 46% of the people think that the fashion at Big Bazaar is an affordable fashion followed by
clothes available for their and family needs, latest fashion and quality apparel respectively.
Accordingly and through the view point of people , the fashion at Big Bazaar is an affordable fashion

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

COMMUNICATION OF THE OFFERS


SAMPLE SIZE: 841

Radio
11%
SMS / EMAIL
22%
Outdoors.
4%

News Paper
31%

Banners
7%

T.V.
25%

INTERPRETATION:
The study found that the most convenient method chosen by the visitors for Big Bazaar offers is
newspaper Ad.

Therefore, about 31% of them chose newspaper ad followed by 25% who said television then 22%
who said messages and emails then banners and outdoors respectively

Hence, it has been interpreted that there are more readers of local newspaper through which the
offers can be communicated.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

CUSTOMER
OPINIONS ABOUT
BIG BAZAAR ON
DIFFERENT
PARAMETERS.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

COMPETITIVE PRICES
SAMPLE SIZE: 841
1%
6%

8%

Strongly Disagree
Disagree
21%
Netiher Agree nor
disagree

Agree
64%

Strongly Agree

INTERPRETATION:
The study found that the prices at Big Bazaar are competitive in comparison to the other retail store
such as easy day, more and other departmental stores, etc.

About 64% of the visitors agreed that the prices of Big Bazaar are competitive followed by 21% of
those who were neutral about it while 8% of them disagreed and so on.

Therefore, it has been interpreted that the prices of Big Bazaar are competitive.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

QUALITY OF PRODUCTS
SAMPLE SIZE: 841
1%
11%

3%

Strongly Disagree
15%
Disagree
Netiher Agree nor
disagree

Agree

70%

Strongly Agree

INTEREPRETATION:
The study found about the quality of the products available in Big Bazaar.
About 70% of the visitors agreed that there is good quality products in Big Bazaar followed by 15% of
them who gave the neutral reply then about 11% of them strongly disagreed and so on.

Therefore, it has been interpreted that the availability of the products in Big Bazaar is good.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

AVALIBILITY OF THE PRODUCT SAMPLE SIZE: 841


1%
Strongly Disagree

10%
20%

Disagree
19%
Netiher Agree nor
disagree
Agree

50%

Strongly Agree

INTERPRETATION:

The study found that the availability of the product is there in Big Bazaar.
About 50% of them agreed that they got the products whatever they have come to take followed by
20% of them who strongly agreed then 19% of them disagreed and 10% strongly disagreed.
Therefore most of them agreed to the point that each and every product is easily available in Big
Bazaar.

STAFF HELPFUL AND KNOWLEDGABLE


Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

SAMPLE SIZE: 841


0%
Strongly Disagree

14%
23%

Disagree

8%

Netiher Agree nor


disagree
Agree

55%

Strongly Agree

INTERPRETATION:
The study found about the opinion of visitors regarding the Big Bazaar staff-if they are helpful and
knowledgeable.

55% of people agreed that the staffs helpful and knowledgeable and only 14 % strongly agree to this
statement.

It has been interpreted that the Big Bazaar staff is helpful but they do not have the exact knowledge
of the product.

PROCESS OF BILLING IS ACCURATE


SAMPLE SIZE: 841

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

Series1

468

145
101

87

34

Strongly
Disagree

Disagree

Netiher Agree
nor disagree

Agree

Strongly Agree

INTERPRETATION:

468 people agree that process of billing is quick and accurate but at the same time 101 people
disagree to this statement.
Lot of complaints have been received regarding the billing process at Big Bazaar.
About 6 people had not replied to this statement because they were first time visitors.

PRODUCT DISPLAY AND OFFER COMMUNICATION IS SIMPLE AND EASY TO


UNDERSTAND
SAMPLE SIZE: 841

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

0%
Strongly Disagree

14%
23%

Disagree

8%

Netiher Agree nor


disagree
Agree

55%

Strongly Agree

INTERPRETATION:
The study found that the product display and offer communication is simple and easy to understand.
About 55% of the visitors agree that the product display and the offers communicated are easily

understandable to the visitors in Big Bazaar followed by 23% of them who disagree then 14% of them
strongly disagree and 8% of them gave a neutral answer.
Therefore , it has been interpreted that the products display is understandable but navigation is
required in some sections

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

OPINION ABOUT BIG BAZAAR ON DIFFERENT PARAMETERS (LOCATION WISE.)

Competitivness of prices
Zirakpur

Chd.

Mohali

Panchkula

198

Others

137

86
56

16
4

Strongly disagree

51
26

23
10 8

65

62

Disagree

14

18

Neither agree nor


disagree

14 14 10 9
Agree

Strongly Agree

INTERPRETATION:

Out of 841, 537 people agree on the statement that prices in Big Bazaar are competitive.
The classification of 537 people according to different locations:
Cities
Zirakpur
Chandigarh
Mohali
Panchkula
Others

No. of Respondents
198
137
51
86
65

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

All the respondents from different locations strongly agree to the above statement fall and the range
of response fall into the category of 5-16.

Availability of quality products


Zirakpur

Chd.

202
Panchkula

Mohali

Others

162

95
61
39 41
3

Strongly Disagree

11 11

Disagree

72

33
10

21

11

Neither Agree nor


disagree

Agree

23

14 10 13

Strongly Agree

INTERPRETATION:

592 people & 93 people from various locations agree and strongly agree to the above statement
respectively.
In this statement also, the majority of footfall from Zirakpur agree & strongly agree with the fact that
quality products are available at Big Bazaar. (i.e. 202 & 33 resp.)
39 people from Zirakpur & 41 people from Chandigarh are neutral in response to this statement.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

Always get the product persons come to buy


Zirakpur

Chd.

Mohali

Panchkula

Others

152

115

63

57

52

44
34

42

31
22

21
13

55

12

21

12

Strongly Disagree

Disagree

Neither agree nor


disagree

Agree

Strongly Agree

INTERPRETATION:

Very few numbers of respondents strongly disagree to this statement.


152 respondents from Zirakpur & 115 people from Chandigarh feels that always get the product you
come to buy.
According to this question, Big Bazaar should target the people coming from Zirakpur so that all their
requirements are taken care of.

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Staff Behaviour Helpful & knowledgeable


Zirakpur

Chd.

Mohali

Panchkula

Others

192

130

74
55

Strongly Disagree

11

19

7 12 5

Disagree

26 23
4

58 63
20 25 23

15 11

Neither Agree nor


disagree

59

Agree

Strongly Agree

INTERPRETATION:

There is a mix response of people regarding the staff of Big Bazaar.


It is visible that 192 people from Zirakpur followed by 130 people from Chandigarh agree to this
statement.
Moreover, 58 people from Zirakpur & 63 people from Chandigarh strongly agree that Big Bazaar
staff is helpful and knowledgeable.
People from Mohali, Panchkula & other locations have a very close response in relation to the
parameter of Strongly Agree for Big Bazaar statement.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

Process of BillingQuick & Accurate


Zirakpur

Chd.

Mohali

Panchkula

Others

157

121

72
57

61

45

45 45
33 30

30
7 10 3

17
7

Strongly Disagree

4
Disagree

13

15

21 19

Neither agree nor


disagree

Agree

Strongly Agree

INTERPRETATION:

No. of people who disagree regarding this statement:


Cities
Zirakpur
Chandigarh
Mohali
Panchkula
Others

No. of Respondents
45
30
4
17
5

Out of the people who agree to above statement, 157 people from Zirakpur feels billing process at
Big Bazaar is quick & accurate.
People are not really happy with the billing process during offer days and festival season.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

Understability of Product Display & offer communication


Zirakpur

Chd.

Mohali

Panchkula

Others

200

147

88
64
50

Strongly Disagree

14 13

Disagree

20 15

52

60
30 29

21

Neither Agree nor


disagree

Agree

Strongly agree

INTERPRETATION:

Mostly people agree & strongly agree to the statement saying that the product
display & offer communication is simple & easy to understand.
60 people out of 192 belonging to Chandigarh region strongly agree to this
statement.
200 people from Zirakpur & 147 people from Chandigarh agree to this
statement.

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VISITORS
PERCEPTION
ABOUT BIG
BAZAAR

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PEOPLE VISITED BIG BAZAAR

People Visit to
BIG BAZAAR
(559)

MALE

327

FEMALE
232

EXPLANATION:
It has been analysed that the sample size of the visitors who visited Big Bazaar specifically
was 559.Out of them 327 were male and 232 were female. Therefore, It has been seen that
the number of people who visited Big Bazaar were male.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

Visitors Visit to Big Bazaar (According to Locality)

EXPLANATION:
If the data is analysed according to the footfall of Big Bazaar, it is shown that majority of the footfall
of BB is from Zirakpur location followed by Chandigarh, Panchkula, Mohali and others respectively.
So, the Big Bazaar is in a good position because it is able to target the population of its locality which
shows that in coming years BB will prosper and more of population living in Zirakpur will visit it.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

Visitor's Visit BIG BAZAAR (According to Age Groups)

160
140
120
100
80
60

40
20
0
No. Of Respondents

18 - 25
118

26-30
154

31-35
117

36-40
71

41-50
63

< 50
37

EXPLANATION:

Maximum number of people coming to Big Bazaar is from the age group 26-30 followed by the 18-25
and 31-35 age group. Moreover, it is observed that the kids and the elderly members of the family
are also accompanied by the buyers and they are also the potential customers of Big Bazaar.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

MALE (According to Different Age Groups)

SAMPLE SIZE: 559

No. Of Males
18 - 25

26-30

31-35

36-40

41-50

< 50

7%

10%

19%

14%

27%
23%

EXPLANATION:

Males of the age group 26-30 are more inclined towards the visit to the Big Bazaar that is 27%
followed by 23% of people belonging to the age group 31-35. So it can be interpreted that more of
young population are the visitor of Big Bazaar.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

FEMALE (According to Different Age Groups)

SAMPLE SIZE: 559

No. Of Females
18 - 25

26-30

31-35

36-40

41-50

< 50

6%
12%

24%

18%

29%

11%

EXPLANATION:
As we have seen in the case of males, in the same way 29% of females belonging to
the age group 26-30 visit to Big Bazaar followed by the females belonging to the age
group 18-25 and only 6% of the females from the age group more than 50 come to Big
Bazaar.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

63 Alone
419 Family
77 Friends
EXPLANATION:

Out of the 559 people visiting to the Big Bazaar, data shows that majority visitors are accompanied
by their families.
Very few visitors visit alone or with their friends

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

FBB APPARELS RATING:


SAMPLE SIZE: 559

QUALITY
Excellent
3%

Very Good
11%

Poor
6%

Average
36%

Good
44%

EXPLANATION:

Out of 559 visitors of Big Bazaar, the quality is being rated as good and average by 44% and 36% of
respondents respectively. Only 3% feels that quality is excellent.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

SAMPLE SIZE: 559

PRICE

Very Good
5%
Excellent
1%

Poor
25%

Good
37%

Average
32%

EXPLANATION:

25% of the Big Bazaar visitors feel that the prices of FBB apparels are poor and 37% responded the
prices to be good and 32% as average.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

SAMPLE SIZE: 559

Excellent
2%

STYLE

Very Good
12%

Poor
9%

Average
33%
Good
44%

EXPLANATION:

44% of the respondents of Big Bazaar have the opinion that the style and clothing section is good
and 33% felt that it was average.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

FASHION @ BIG BAZAAR

Latest
71

Affordable
232

Quality
61

Clothes For needs


136

EXPLANATION:
Fashion at Big Bazaar is characterised under different categories. Hence, it has been found through
study that the fashion at Big Bazaar is the affordable fashion.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

_ Days
Before
13%

More Than Ago


25%
Week Before
34%
Month Ago
28%

BIG BAZAAR

_Days Before
71

Week Before
191

Month Ago
157

More than a Month


141

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

Monthly Bachat Bazaar:


SAMPLE SIZE: 559

Yes
28%

No
72%

Wednesday Bazaar:

Yes
43%
No
57%

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

Communicate Our Offers :


SAMPLE SIZE: 559

Radio
11%
SMS/E-Mail
22%
Others
4%

News Paper
32%

Banner
5%

T.V.
26%

Prices at Big Bazaar are competitive:


strongly agree Strongly disagree
6%
1%
Disagree
7%

neutral
20%

Agree
66%

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

Availability good quality products:


SAMPLE SIZE: 559

Strongly disagree
1%
Strongly
agree
11%

Disagree
6%

Neutral
13%

Agree
69%

Always get the product you come to buy :


Strongly disagree
1%
Disagree
9%
Strongly agree
21%

Neutral
18%

Agree
51%

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

Big bazaar Staff:


SAMPLE SIZE: 559
Strongly disagree Disagree
0%
6%

Neutral
7%
Strongly agree
25%

Agree
62%

Billing Process:

Strongly disagree
4%

Strongly agree
18%

Disagree
12%
Neutral
9%

Agree
57%

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

Product Display and offer Communication:


SAMPLE SIZE: 559

Strongly disagree Disagree


Neutral
0%
6%
6%

Strongly agree
24%

Agree
64%

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

Observations
1. Big bazaar is place where we get everything at one doorstep.
2. More of Males are still dominating the process of shopping in the families as seen from the survey of
the Big Bazaar.
3. Big Bazaar is able to attract large population from Zirakpur whose all areas are included in primary
catchment.
4. People prefer to visit to Big Bazaar with their families or friends.
5. There is a need to make people aware of Wednesday Bazaar & Monthly Bachhat Bazaar.
6. Big Bazaar has to work on the quality, style & price of FBB apparels.
7. People mostly come to Big Bazaar for the purchase of food products or clothes.
8. It is noticed that the number of customers coming to purchase other products like electronic, home
fashion, cosmetics, etc. is very less.
9. The staff members are not very well informed about the product in various sections. Even if they
know about the product in the section they are appointed, they dont have information about the
products of other section. Moreover, they are not aware of the technical terms.
10. The customers say that they have to call the staff member to ask for help, they dont come by
themselves.
11. Branded products like Samsung, LG, Haier, IFB, Philips, etc. should be included in the electronic
section.
12. People dont like Korean products in the electronic section.
13. Bills are not straight they are difficult to understand because of the coding used.
14. All the billing counters are not opened every day. So, people face problems and lot of rush is created
around opened counters and it consumes lot of time of buyers.
15. Very less people visit this section. Even if they visit, it is just to have a look not actual purchasing.
Style also required.
16. Because of the hectic schedule of todays life people are available with less time. so that is why they
prefer going to a place where they can get everything under one roof
17. Offers are not valid till the last day of the offer period.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

Recommendations
1) Big Bazaar must look forward to maintain the current quality of services provided to its customers as its
far better than its competitors
2) In the long run, it is recommended to move towards the wholesale concept as it is appreciated more by
each and every segment of the consumers.
3) High-end brands can be included in the product line, esp. at FBB, as availability of low level brands may
diminish the quality-wise image of Big Bazaar. To establish as a best service provider, Big Bazaar can
collaborate with high-end brand names.
4) To improve the variety and quality of FBB apparels, collaboration with fashion-designers is advised.
However, for a cost advantage and for the sake of CSR, tri-city based designers, recently passed out students
of designing institutions, etc. can be given a chance to join and serve for Big Bazaar.
5) Majority of consumers faced problems at the billing section. It is advised to minimize the technical errors
and the human errors at billing section.
6) The number of billing counters must be increased especially at weekends and in the festival season. This
will directly help in reducing the human error at the billing counters.
7) It was observed that a 'Saturday Bazaar' or 'Weekend Bazaar' would get an equal or perhaps a far better
response than the Wednesday Bazaar. So, it is recommended to organize a 'Saturday Bazaar' for more
footfall, esp. for the working segment. It can also be done to establish FBB as a brand name by providing
huge discounts on apparels, only on Saturday or weekends.
8) It is recommended to add more variety at electronics section esp. in the mobile phones by introducing
more high-end electronics' brands.
9) The sufficient sitting space for customers at different points in the store is required.
10) The staff must be well-trained, congenial, patient, co-operative and helpful to the customers. There
were cases of being misguided by the staff, so staff training is the need of the hour.
11) Offer communication must be done in a better and more clear way to the customers. For this, different
measures of promotion can be used. One of the way is the use of social networking sites in this technically
advanced world.
12) It is highly recommended to make available the staff for dropping the purchased stuff at customer
vehicles in the parking area.
13) Customers complain about the hidden prices on offers and manipulative offers which they get to know
only at the billing counters. So, it is better not to indulge in such practices as it diminishes the image of Big
Bazaar in Customers' mind.
14) For some of the customers, the store was very congested. So, it is recommended to improve the use of
space and make the ambiance more congenial for customers.
15) It is advised to change the product display from time to time esp. at FBB section.

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

16) It is recommended to add sitting space by putting chairs at the eating section and make shopping more
comfortable for the customers.
17) It is highly recommended to re-introduce the car accessories at Big Bazaar.
18) Extreme care must be taken while putting price tags on the products. Customers feel betrayed when
they get to know the real price of the product at billing counters.
19) A lot of re-work is required to change the general perception of customers about the products with
offers available at Big Bazaar.
20) Prices of the products available at Big Bazaar should be matched with the prices of the products in the
market. It is seen that prices are high in Big Bazaar in many commodities

Chitkara business school. Project made by Maneet, Shivi, Shubham, Manpreet, Naveenjot

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