Social Media

Landscape in Sri
Lanka
Rajit Hewagama
Founder and Lead Consultant
Copacetic Media
www.copaceticmedia.com
www.socialmedia.lk

Who am I?
Run an online Marketing Agency focusing primarily on social media
Work with a number of large corporates in Sri Lanka as well as some
overseas clients
Experience in the not-for-profit and political campaigning fields
Find me online at:
http://twitter.com/rajit_h
http://governsocial.ly/
http://linkedin.com/in/rhewagama

First, some statistics...

Digital in Sri Lanka

Source: Digital, Social & Mobile in APAC in 2015 report published by We Are Social and IAB Singapore

Digital Growth Trends in Sri Lanka

Source: Digital, Social & Mobile in APAC in 2015 report published by We Are Social and IAB Singapore

Social Media Usage in Sri Lanka

Source: Digital, Social & Mobile in APAC in 2015 report published by We Are Social and IAB Singapore

In Sri Lanka, social media is usually just another word for

FACEBOOK!
Source: Stat Counter

The Numbers Game

Facebook Statistics: Politics

Source: Social Bakers

Facebook Statistics: Brands

Source: Social Bakers

Twitter Statistics: Politics

Source: Social Bakers

Twitter Statistics: Brands

Source: Social Bakers

Not all numbers are equal

Metrics & Analysis e.g. Number of Fans Effectiveness
Proper measurements of ROI:
- Reach
- Engagement
- Influence
- Share of Voice

#PresPollSL & #GenElecSL

Time to start listening - move beyond using social media for

marketing to using it for developing and governing Sri Lanka?

Social Media
for
Development and Governance

Top
Government
Facebook
Pages in
Singapore
Source: Social Bakers

Ministry
of
Education
Singapore

Top
Government
Facebook
Pages in
Australia

Source: Social Bakers

Australian
Government
Bureau of
Meteorology

? Sri Lanka

#polfie
The Asian Mirror reported that police media
spokesman ASP Ruwan Gunasekara is
delighted with the new trend.
It's lovely, he said, because it proves that
tickets were actually issued. Should there be
a dispute, the so-called polfies could be
used in evidence.
Source: CNET

Delhi Traffic
Police on
Facebook

Singapore
Police on
Facebook

Conclusion

Considerable room for growth

Basics are in place

Public already onboard

Engagement - broadcasting information and alerts alone is not

sufficient

Move beyond marketing and self promotion

Involve citizens in national development and participatory

democracy e.g. crowdsource constitutional amendments?