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AR (1998) > (PRR MMAR BI, >» CaTBHEC HB) 3:4-7- Ef (1998) > CARRE: BRET + STRAT) ° BUN * PULA > RGAZ (1999) > ( SAGES TATRA SE) + CBIRRTESRD > 5:32:38 BRIBP (1999) > (LOS PRIMO ATER) > (—+—1H) > 414+ UESHE (1990) > (ARE) » HMR CER) > GET BCH) (Hl 1-18) + aa: PAARL « BAAS AMM RBMS (HE) (1987) + CHBDSTIRICHE), ° EE: bie ARABI ° ¥—FL (2000) > (BRL CHEMADGBE) ) > ERIE» RNA (ME) (2000) > (AS RRE * SRSA) (A 177-203) > bY: LHSAR ARBRE + WEE (2000) + (RA + KURATA) CAL 242) + ALR + PARISH it: STIL (2000) » ( BeMAVE A —— MST HEEL) » 2000 AE 11 A7 E> ABR88 www.people.com.cn>2000 4F 11 A 8 H>aRim ae « CRRA) RASA (1983-1989) © CABAFLAM) 1-10 > ACER + BFSELLAR fits WEEM (1996) > (PARSE PREAR SEAR I) > CMB BE)» 54: 111-139 + EAE (1997) > CPRSTBAGCR ATARI)» CRTRIRLMETASE) » 3: 62- 80+ SUBS (2000) + CBRABSHER)) > CHB > PUTA BRHAABGIEL WEPSER + RMB (2000) > ( CHBARIR) TERLETE) » FRIEB - RABI Ca) CAPBRGRE * PRBRREM ABR) (A 222-275) + bie: LAR HanBIL °RAGA PRECEDE MMR RRS AE BK (1994) + (ARE T EER) > CBE) + 3: 152-154 + MY (1998) > (BER BM) » CM IH) > RANTS AROS http://211.94.197.130/ flxxzy/sixiang/xieyong/xieyong.htm « AEGT + RBS (1991) > (ERIE) > AUR : LPR LUHRL Altheide, D. & Snow, R. 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How does the construction process reflect contradictions and tensions in China’s media reforms? These are the questions addressed in this paper. We argue, professionalism is a discourse on journalistic practices and institution; it is also an ideology based upon the notions of public service and public interests, farther, it is a model of social control. In this paper, choosing how journalists imagine their professional fame as a point of entry, we examine the discursive practices of constructing professionalism in China’s media reforms. We show that professionalism in China has multiple traditions, faces constraints from various forces, and reveal itself in a fragmented and localized form. Based on the empirical analysis, we demonstrate that constructing the discourse of professionalism is an important dimension of the ongoing media reforms. It also signifies the deepening of the reforms. Keywords: media reforms, professionalism, journalistic practices, discursive practices, professional fame, social change * Dr. Ye Lu is Professor at School of Journalism, Fudan University, China. Dr. Zhongdang Pan is Associate Professor of Department of Communication Arts, University of Wisconsin-Madison, USA.