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Seminar paper from the year 2011 in the subject Business economics -

Operations Research, grade: 2,0, Ashcroft International Business School


Cambridge (Anglia Ruskin University), course: Strategic Management, language:
English, abstract: This paper aims to evaluate conditions in the market
environment in which adidas operates. Not only the sports equipment industry
itself - the micro environment - is looked at, but also the wider macro
environment. Additionally, adidas' critical success

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