Value proposition
In addition to the core music listening service Spotify has developed other features to add to the value of the service which have also given opportunities to spread awareness of the site through co-marketing.
Spotify claims that it’s users are highly engaged with the average multiplatform user spending 146 min a day using the service. Between 2013 and 2014 the share of users listening on mobile tripled although more than 50 percent of sessions are still on desktop.
Value proposition
In addition to the core music listening service Spotify has developed other features to add to the value of the service which have also given opportunities to spread awareness of the site through co-marketing.
Spotify claims that it’s users are highly engaged with the average multiplatform user spending 146 min a day using the service. Between 2013 and 2014 the share of users listening on mobile tripled although more than 50 percent of sessions are still on desktop.
Value proposition
In addition to the core music listening service Spotify has developed other features to add to the value of the service which have also given opportunities to spread awareness of the site through co-marketing.
Spotify claims that it’s users are highly engaged with the average multiplatform user spending 146 min a day using the service. Between 2013 and 2014 the share of users listening on mobile tripled although more than 50 percent of sessions are still on desktop.
service Spotify has developed other features to add to the value of the service which have also given opportunities to spread awareness of the site through co-marketing.
Spotify claims that its users are highly
engaged with the average multiplatform user spending 146 min a day using the service. Between 2013 and 2014 the share of users listening on mobile tripled although more than 50 percent of sessions are still on desktop.