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Value proposition

In addition to the core music listening


service Spotify has developed other
features to add to the value of the
service which have also given
opportunities to spread awareness of the
site through co-marketing.

Spotify claims that its users are highly


engaged with the average multiplatform
user spending 146 min a day using the
service. Between 2013 and 2014 the
share of users listening on mobile tripled
although more than 50 percent of
sessions are still on desktop.

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