INTERNATIONAL CONFERENCE ON

COMPETENCY BUILDING STRATEGIES IN BUSINESS AND

TECHNOLOGY FOR SUSTAINABLE DEVELOPMENT

Organized by
Sri
SAI RAM INSTITUTE OF MANAGEMENT STUDIES
Sri
SAI RAM ENGINEERING COLLEGE
&
Department of Management Studies
Sri
SAI RAM INSTITUTE OF TECHNOLOGY
Chennai, Tamil Nadu, India.
In Association with

Malaysia
Malaysia

Business Line
& Economic Times SFP Sons (India) P. Ltd.

(ET) Club
September 22nd to 23rd, 2011 / Thursday & Friday

www.sairamgroup.in
SRI SAI RAM INSTITUTE OF MANAGEMENT STUDIES (SIMS)

Sri Sai Ram Institute of Management Studies (Sri Sai Ram Engineering College)
established in the year 1998, with motto of 'Prosperity through Innovative Management'
offers the Post Graduate Management Programme leading to award of Master of Business
Administration degree by the Anna University of Technology, approved by the AICTE and
the Government of Tamil Nadu.

Dalal Street Journal Mumbai has rated SIMS as one among the top 100
Management Institutes in India for three consecutive years. SIMS is rated as A2 category
institute for the year 2011 by All India Management Association. Besides our institute was
also categorised as one of the A + Management institutes in the country survey conducted
by Business India for the year 2010. Our institute has also been awarded Best B-School in
Tamil Nadu by Big Brands Research Academy for its excellence in Management Education.

SIMS is well equipped with modern facilities such as syndicate room, conference
hall, computer centre, audio and video facilities and a library with latest books, National
and International refereed journals. Our institute is publishing Sankhya International
Journal of Management and Technology and M-Infiniti National Journal of
Management, which facilitates the research scholars and academicians to extend their
contribution for publication of research articles with social relevance and to expand the
horizons of our endeavours to promote the vital significance of research.

CONFERENCE THEME
The competence of corporation, which is essential in corporate's sustainable
development and competitive advantage, has been becoming a new view and issue since
1990s. The concept of 'competence' is a powerful one for businesses' strategic
development and competitive advantages. It drives restructurings, divestitures, mergers
and strategic partnerships to enhance new levels of profitability and shareholder value.
Dynamic competencies are sources of innovation and sustainable development.
Sustainable development is the key factor for the realistic growth of all businesses. It
is a way of achieving present growth without compromising the future availability of
existing resources. So the goal for any business is to focus attention on competencies that
really affect and offer competitive advantage for sustainable development.The various
methods and competency strategies to be made in all spheres in order to achieve equitable
and sustainable development in organizations are to be explored in detail in the
conference.
CALL FOR PAPERS
Papers are invited on the conference theme. The sub-themes of the conference
are as follows. Other relevant papers can also be sent.

MARKETING AND SERVICES Global HRM

Benchmarking
Human Relationship Management

Brand Equity
Transformational Leadership

CSR
Counselling and Behaviour Modification

Tourism marketing
Cross Culture Management

Bottom of Pyramid Strategy
Global Dimensions of HR and its impact

Future of Rural Marketing
Recruitment is a Night Mare

Green Marketing
Retention Strategy

CRM Strategies
Knowledge Management

Medical Tourism
E-HRM

Marketing strategy to overcome global crisis
Strategic HRM

Supply Chain Management
Stress Management

Retaining customers for life time
Time Management

Innovative strategy for survival
Talent Management

Advertisement to boost economic activity
Learning Organization

Advertising a turn-around strategy
Virtual Organization

Branding strategy key to increase customer
Mapping of HR-Managerial

loyalty Competency Mapping

Service quality models
Quality of Work Life, Work life Balance

Creativity and innovation in marketing
Compensation Management

FDI in Retail Industry
Need of Multiple Competences in Recession

Integrated marketing communication
Emotional Intelligence

Multilevel marketing
The Role of Change Agents in Recession

Visual Merchandising

Branding India towards 2020

ACCOUNTING AND FINANCE

Women in Media

Housing Finance
Consumer perception towards global products

Vehicle Finance

Event Management

Real Estate Finance

Social, Economical and Ethical Issues in

Credit Cards

Advertising
Factoring

Role of IT in Retailing Sector

Forfeiting

Credit Rating

HUMAN RESOURCE MANAGEMENT Futures and Options

Organisation Development Strategies Bancassurance

Competency Mapping
Financial strategies towards economic

Human Capital Management
development
Performance Management
Changing role of Insurance sector in

Spirituality in HRM
economic development
Employee Training for TQM
Corporate crisis in the present scenario

Micro Finance in economic development
Production & Operations Information Systems

Fortune at the Bottom of Pyramid
Computer Integrated Manufacturing

SHG linkage models
New Product Design and Development

Venture Capital
Supply & Operations Management

Mutual Funds
Logistics Management

International Capital & Debt Market Instruments
E Operation Strategies

Money Market Instruments
Supply Chain Management

Derivatives
Customer Relationship Management

FDI & FII
Material Requirement Planning

Euro Currency and Bond Market
Enterprise Resource Planning

Portfolio Management
Business Process Reengineering

International Accounting Standards
Production Planning & Control

Enterprise Risk Management
Computer Integrated Manufacturing

Value Engineering

ECONOMICS Lean Manufacturing

Agile Manufacturing

Silver as an Investment Option

Six Sigma

Impact of inflation approaches to control

Quality Management Systems

FDI in retailing

Just in Time / Kanban

Regulations of Micro finance

Service Quality

Rupee Appreciation

Quality Circles

Role of Fiscal & Monetary policy

QFD

Unemployment & its Veils

Kaizen

Role of Apex bank

FMEA

Business Cycle & its Impact

Benchmarking

Spiralling cost of gold

BPR

Future of Oil Promotion Exporting Countries

VAT and its Implications

Monetary and Fiscal Issues

IT & MANAGEMENT
Forex Management

Information Analysis Strategies
Balance of Payments and Trade
Greed Computing

Industrial Policy
Cloud Computing

Poverty Alleviation
SAP & Applications

Strategy for bringing back unaccounted funds to
Cyber crime prevention strategies

India Cyber security

Role of Self Help Groups in Poverty Alleviation
Global Information System

Future of Real Estate
KMS

Nano Technology

OPERATIONS AND QUALITY Pervasive Computing

MANAGEMENT E-Business

Robotics and Operations Management E-CRM

Materials Management Information System
MIS, DSS

WHMIS
Fuzzy Logic

Case based relationships

Neural Networking
Infrastructure Management

Artificial Intelligence
Soil and Waste Management

IT and Outsourcing
Pollution

Technological challenges & Opportunities

IT in Knowledge Management EDUCATION & LAW

Mobile Networking
Skill Development Strategies to enhance

Wireless Network
employability.
Adhoc Network
Strategies to enhance Industry Institute Cooperation

Web & Mining
Challenges to implement Right to Education and

Data Mining
Solutions.
Networking
Competency based Curriculum Development

Mobile Communication
Impact of Foreign universities in India

Tele Communication
Right to Information Act (RTI)

Tele Medicine
Transformation of Management Education

Bio Medical
Anti-corruption Law

Bio Informatics
Virtual Learning

Changing Role of Primary & Secondary Education

CIVIL AND CONSTRUCTION MANAGEMENT Behaviour Modification of Teachers

Risk Management in Construction

Consumer Protection Laws

Simulation

Cyber & Criminal Laws

Innovation in Infrastructure

Copyright & Intellectual Property Rights

Construction Engineering

Equipment Management
OTHERS
Contract Administration in Construction
IPL Successful Business Strategy

Computer Application in Construction
Gambling & its role

Safety and Health management in Construction
Strategies for Anti-corruption

Construction Laws and Management
Hunger free Society

Temporary construction structure management
Global Warming

Compliance responsibilities of large construction
Corporate Governance

Construction surveying
War Management

Construction accounting
Enterprise Risk Management

Construction documentation
Corporate Social Responsibility

Culture of construction management
Electronic Governance

Disaster Recovery Plan
Business Ethics Crisis Management

Construction methods to sustain natural
Ethics and Management

disasters. Ethical Dilemma

Structural Engineering
Oil Resource Management

Environmental Engineering
Disaster Management

Soil Management
Global Laws for Cross Border Terrorism

Irrigation Management
Indian Police Administration

Water Resource Management
Other Relevant Papers

Construction Management

FOR WHOM?

It is a platform for research scholars, academicians, corporate executives and entrepreneurs from tiny,
small, medium and large scale and MNCs to share their ideas and expertise. It is also an excellent
opportunity to share the research findings of academia and industry, so that all will benefit from such a
conference.

DURATION, VENUE AND ACCOMMODATION

The conference starts at 9.30am on 22nd and ends at 5.30 on 23rd September, 2011. Venue of the conference
will be at Sri Sai Ram Institute of Management Studies. Accommodation on twin sharing on a first-come-
first-serve basis is available in the college hostel premises. There are adequate numbers of hotels of various
categories available in Chennai and the same can be arranged on prior request.

IMPORTANT DATES
th
Last Date for submission of extended Abstracts : 25 August, 2011
Last date for submission of full paper : 5th September, 2011
(Note: Best research papers in each session will be presented with Merit / Award certificates.

All the selected papers for presentation will be published in a Book Volume with ISBN number and the Best
Research Papers will be published in refereed National and International Journals.

SUBMISSION PROCEDURE (Electronic Submission)

All papers and abstracts must be submitted in MS Word with single space in A- 4 size in Times New Roman
font with 12 point size. The papers for the conference should be sent in the prescribed format by electronic
mail only.

Titles, Authors' Name, Affiliated Institution and Address for Communication should be clearly mentioned
in the paper. Hard copies can also be submitted preferably by courier along with CD.

REGISTRATION FEES:

?Delegates from industry : ` 2000

?Delegates from academia : ` 1500
?Research scholars : ` 1200
?Foreign Delegates : $ 100

Author and co-author of accepted papers should register and pay the registration fee for the conference
separately. The DD should be drawn in favour of Saiman Association, payable at Chennai. The fee
includes conference proceedings, kit and refreshment, no T.A. / D.A. will be given to the delegates.

CHENNAI AT A GLANCE

Chennai (formerly known as Madras) is the gateway to southern India and the largest city in southern India
located on the Coromandel Coast of the Bay of Bengal, developed after 1639 when the British East India
Company established a fort and trading post at the small fishing village at Chennai. It is the capital city of
Tamil Nadu state. This coastal centre of trade has drawn traffic from all over the world for centuries and
maintains a cosmopolitan quality as well as Tamil air.
PATRONS Mr. Adrian Stancu
Petroleum Gas University of Ploiesti, Romania
MJF. Ln. LEO MUTHU
Founder & Chairman Dr. Jayavelu,
IIM (K), Kozhikode
Shri. M. VASU, Secretary
Dr. P T Srinivasan
Mrs. SHARMILA RAJAA, Trustee Head Management Studies,
University of Madras
Shri. SAI PRAKASH LEO MUTHU
CEO & Trustee Dr. N. Panchanathan,
Head - Business Administration
EXECUTIVE COMMITTEE Annamalai University, India

Prof. V. R. Rajamanickam Dr. L.S. Ganesh

Director Sai Ram Group Institutions Professor, IIT - Madras

Dr. S Seetharaman Dr. R. Venkatapathy,

Chief Strategy Officer, Sai Ram Group Institutions Director-Management Studies,
Bharathiyar University, India.
Dr. C V Jayakumar
Principal Sri Sai Ram Engineering College Dr. R. Nandagopal,
Director, PSG Institute of Management, India
Dr. K. Palanikumar,
Principal, Sri Sai Ram Institute of Technology Dr. C. Madhavi,
Professor School of Business Administration,
Dr. Ikuya Kano Annamalai University, India.
University of Hyogo, Japan
Dr. S. Mohan
Dr. Saratid Sakulkoo Head - International Business,
Burapha University, Thailand Pondicherry University, India

Dr. T. Velnamby Dr. S. N. Geetha,

University of Jafna, Sri Lanka Head Management Studies,
Anna University of Technology, Chennai.

Address For Correspondence

Dr. K. MARAN
Convener International Conference
Sri Sai Ram Institute of Management Studies
Sri Sai Ram Engineering College, Chennai-44, Tamil Nadu, India.
Phone: +91 - 44 - 2251 2222 Mobile: 9444189471 / 9940049663
e-mail : incon2011@sairam.edu.in http://sims.sairam.edu.in/incon2011

Coordinators
Dr. Sasirekha Ramani S. Sankar A. Krishna Sudheer
Assistant Professor Assistant Professor Assistant Professor
Mobile : 099400 19336 Mobile : 09710077565 Mobile : 08056216306

Sai Ram Group of Institutions
Engineering
B.E. | B.Tech. | M.E. | M.B.A. | M.C.A.
Sri Sai Ram Engineering College
West Tambaram, Chennai - 44. www.sairam.edu.in
Sri Sai Ram Institute of Technology
West Tambaram, Chennai - 44. www.sairamit.edu.in
Shirdi Sai Engineering College
Anekal, Bangalore, Karnataka. www.ssec.ac.in
Medicine
BSMS | BAMS | BHMS
Sri Sai Ram Medical Colleges
for Siddha, Ayurveda, Homoeopathy
West Tambaram, Chennai - 44. www.saimedical.com
Polytechnic / ITI
Diploma in Mech. / EEE / ECE / CE / IT
Sri Sai Ram Polytechnic College
West Tambaram, Chennai - 44.
Sai Jothi Polytechnic College
Eliyarpathy, Madurai - 22
Sri Sai Ram I.T.I.
Vedachandur, Dindigul Dist.
Teacher Training
D.T.Ed., | B.Ed.
Sai Jothi Teacher Training Institute
Goripalayam, Madurai - 2
Sri Sai Ram College of Education
Puducherry, Pondicherry U.T.
Admn. Office : SAI BHAVAN, 31, Madley Road, T. Nagar, Chennai-17. Tel : 044-4226 7777
www.sairamgroup.in
Maritime
Diploma in Nautical Science (DNS)
Sai Ram Shipping Science College
West Tambaram, Chennai - 44
Sai Ram Shipping Science Institute
Puducherry, Pondicherry U.T.
Shirdi Sai Nautical Science Academy
Anekal, Bengaluru
School
Pre K.G. to +2
Sai Matriculation Hr. Sec. School
Madipakkam, Chennai - 91
Sai Ram Vidyalaya (CBSE)
Madipakkam, Chennai - 91
Sai Ram Matriculation School
West Tambaram, Chennai - 44.
Sai Ram Matriculation Hr. Sec.School
Goripalayam, Madurai - 2
Sai Ram Matriculation Hr. Sec. School
Thiruthuraipoondi, Thiruvarur Dist.
Sai Ram Matriculation School
Thiruvarur, Thiruvarur Dist.
Shirdi Sai Pre-University College
Anekal, Bengaluru
Research Centre
Sai Ram Salt Research Institute
West Tambaram, Chennai - 44.