5 Inbound Marketing Strategies You Should Master

Table
of
Contents

author 3
Introduction 5
Ch. 1 : Content Marketing Strategy 8
Ch. 2 : Social Media Strategy 35
Ch. 3 : S.E.O Strategy 60
Ch. 4 : :Email Marketing Strategy 83
Ch. 5 : Advertising Strategy 94

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 5 Inbound Marketing Strategies You Should Master

author

Founder & CEO IdeaCloud Agency -
Co-Founder and CMO School Of Marketing -
mission
Marketing Industry

. Mission
Vision
Marketing Science

.
,
: Link

How to Transform Yourself to an Inbound Marketer

FOLLOW ME ON FACEBOOK FOLLOW ME ON TWITTER Connect With me

http://bit.ly/AhmedSaif @AhmedSaif_ http://linkd.in/1bOIf00

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 5 Inbound Marketing Strategies You Should Master

eBook ( English
)
.

Inbound Marketing
(
).
English
Content
.

10
.

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 5 Inbound Marketing Strategies You Should Master

Introduction

Marketing
Business Planning

.


Plans .

: Strategy
Plan .

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 5 Inbound Marketing Strategies You Should Master

Strategy
V.S
Plan
Strategy:

Objectives
Techniques .

Plan :

strategy .

Plan Strategy

Inbound
Marketing Strategic Planning
Objectives .

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 5 Inbound Marketing Strategies You Should Master

Inbound
Marketing Strategic Planning

Content Marketing Strategy-1

Social Media Strategy-2

SEO Strategy-3

Email Marketing Strategy-4

Inbound Ads Strategy-5

Inbound Marketer

http://bit.ly/whatsInbound

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 5 Inbound Marketing Strategies You Should Master

1.ch

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 55Inbound
InboundMarketing
MarketingStrategies
StrategiesYou
YouShould
ShouldMaster
Master

Content Marketing
Strategic Planning
Content Marketing
Marketing Content
Knowledge For Free
( )

.

Potential
Customers

( )

.

Share p. 09
 5 Inbound Marketing Strategies You Should Master

Content Marketing Inbound

Marketing Analyze
.

: Content Marketing Modern

Marketing

Modern Marketing
.

-1 (. )Steve Jobs Style

-2
( ) .

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 5 Inbound Marketing Strategies You Should Master

Content Marketing

face to face
Target Audience
Virally .

Online Content
Modern
Marketing Online Content
content
5
.

Share p. 11
 55Inbound
InboundMarketing
MarketingStrategies
StrategiesYou
YouShould
ShouldMaster
Master

Strategy

Content Marketing

-1 Content
Audience
.

-2 Content Sales
.

-3 Audience


.

-4 Content Marketing Channels

Social Media SEO Email Marketing

-5
.

Share p. 12
 55 Inbound
Inbound Marketing
Marketing Strategies
Strategies You
You Should
Should Master
Master

Strategic Planning

6 Plan
:

.Objectives Sheet-1
.Buyer Persona Sheet-2
. Content Competitive Analysis-3
.Content Type Plan-4
.Question Analysis-5
.Editorial Calendar-6

Objectives
Content Marketing
.

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 5 Inbound Marketing Strategies You Should Master

Set Objectives
Strategic Plan
( Content ).

Excel Sheet Objectives

Business
Content
Inbound Marketing Strategy
Content .

Business
1st Quar-
Business Impact 2ndQuarter 3rdQuarter 4thQuarter
Benchmark ter
Objectives (Reason Results Results Results
Results
)Why

Content Marketing
Case
.
Share p. 14
 55Inbound
InboundMarketing
MarketingStrategies
StrategiesYou
YouShould
ShouldMaster
Master

Objectives

:Thought Leadership

Objective Content
Marketing Content
Potential Customers Expert

Knowledge .

: Bonus Tip Content

Case
( content Potential
) Customers .

Training Center
eBooks Wedding
Planner Videos .

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 55 Inbound
Inbound Marketing
Marketing Strategies
Strategies You
You Should
Should Master
Master

:Website Traffic

Articles
Blog . Objectives

Blog Team
Articles .

: Bonus Tip
Fans
Blog


.

:Leads
Lead
Brand (
.)Articles
Objective
Content ebooks ( Heavy Videos
. )YouTube

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 55Inbound
InboundMarketing
MarketingStrategies
StrategiesYou
YouShould
ShouldMaster
Master

:Sales
Marketing Manager

.
Objective
Content
Leads
Sales Leads
sales.

Sales
Content ( )
Content Potentials
Case
. Study

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 5 Inbound Marketing Strategies You Should Master

Potentials
(
knowledge)
.
Content
.

: Bonus Tip

Content Potential
Solutions

.
Content
.

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 5 Inbound Marketing Strategies You Should Master

:SEO

Content Objective
Content
.Search Engine Rank

: Bonus Tip
Search Engine Content
Audience Content .
.Search Engine

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 5 Inbound Marketing Strategies You Should Master

Buyer Persona
Buyer Persona

.

Buyer Persona

Target Audience

Target Audience
Advertising
Ads Interests
.

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 5 Inbound Marketing Strategies You Should Master

Buyer Persona Inbound

Marketing Content Marketing
Target Audience



Worldview (

).
Personas
Content
.
Sheet

Buyer Personas Sheet

Buyer Personas / reader

Persona
Age

Gender

Location

Interests

Problems

Behavior

Worldviews

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 55Inbound
InboundMarketing
MarketingStrategies
StrategiesYou
YouShould
ShouldMaster
Master

3 Buyer Persona

:Sheet

-1 Customers
,

Sheet.

-2 Buyer
Personas
.

,
-3 Piece of Content
Persona (
)

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 5 Inbound Marketing Strategies You Should Master

Content Competitive
Analysis
Content Strategic Planning

Competitors Analysis
Content Analysis
:

Competitive Analysis

Typical
Their Core Topics They Types of
Competitors Frequency Calls to The Gap
Message Cover Content
action

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 55Inbound
InboundMarketing
MarketingStrategies
StrategiesYou
YouShould
ShouldMaster
Master

-1 :Core Message

Message
Content Analysis School
of Marketing
Core Message


Techniques (
Msg ).

-2 :Topics

-3 :Type of Content

Content
Articles Videos Visuals

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 5 Inbound Marketing Strategies You Should Master

-4 :Frequency

Content

-5 :Gap

( )Content
Positive negative positive
negative
.

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p. 25
 5 Inbound Marketing Strategies You Should Master

Content Type

Ideal Buyer Objectives

Content Competitor Persona
Analysis
(
Content Types
)
: Type of Content

Content Type Plan

Desired URL
Content
Channel Objective Structure Frequency Tone Action ( Realated
Types
Links )

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 55Inbound
InboundMarketing
MarketingStrategies
StrategiesYou
YouShould
ShouldMaster
Master

-1 :Channel

Channel
Content ( Promotion
Channels Channel
).

-2 :Objectives

Objective Content
Objectives
.Content Business Objectives

-3 :Frequency
Content
( )Videos /Articles /eBook
(
Competitors).

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 5 Inbound Marketing Strategies You Should Master

-4 :Desired Action

(
Desired Action eBook Downloads
Videos ) Views
Desired Action
Content Type Actions
CTA
.

CTA ( Call To Action

)

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 5 Inbound Marketing Strategies You Should Master

Question Analysis
( ).

Buying Decision :

: Problem Recognize-1
,


.

: Solution Research-2

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 5 Inbound Marketing Strategies You Should Master

:Solution Selection-3

,
( )
.

Potential
Customer

Content
%100 Content
Marketing.

Share p. 30
 5 Inbound Marketing Strategies You Should Master

:Question Analysis Sheet

Questions Analysis

Buying Stage Customer Questions Your Answer

1. 1.

Realization of Problem 2. 2.

3. 3.

1. 1.

Information Gathering 2. 2.

3. 3.

1. 1.
Evaluation of Possilble
2. 2.
Solutions
3. 3.

1. 1.

Choose Solution 2. 2.

3. 3.

1. 1.

Implement Solution 2. 2.

3. 3.

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 5 Inbound Marketing Strategies You Should Master

Editorial Calendar
Content Strategic Planning
Content sheet
) Articles (
Blog Article
Social Media
Articles Editorial Calendar
Content :Types

Article

Article Type Objective Author CTA Social Internal External Due Publish Likes Comments Shared
Name CTA Links Links Date Date

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 55 Inbound
Inbound Marketing
Marketing Strategies
StrategiesYou
You Should
Should Master
Master

: Editorial Calendar
, Content Strategic Planning ,

Article Name-1

: Type-2

Soft , Heavy Article Social Media

Blog

:Author-3
.

: CTA-4

: Internal Links -5
Content
Article .

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 5 Inbound Marketing Strategies You Should Master

Inbound Marketing Content
Social Media SEO Email
Marketing .Inbound Analytics
11
Content (.)Link
http://bit.ly/11Content

:Bonus Tip
Content
.marketing
Content Marketing
.

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 5 Inbound Marketing Strategies You Should Master

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 5 Inbound Marketing Strategies You Should Master

Social Media Strategic

"Planning
Social Media
Strategic Planning Objectives
Social Media Techniques
Objectives.

Strategic Planning
Content Plan Content
Content
social Media Plan.

:
Buyer Persona
.Content Plan

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 55 Inbound
Inbound Marketing
Marketing Strategies
Strategies You
You Should
Should Master
Master

Social Media Strategy

Strategy Social
Media:

-1 Community :

Social Media

.

-2 Buyer Personas
.

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 55 Inbound
Inbound Marketing
Marketing Strategies
Strategies You
You Should
Should Master
Master

-3 Marketing Word
of Mouth ( ) Social Media
.Virtual WoM

-4 Customer Service:
Social Media User
Social Media
Brand SM
.

Customer Service
Social Media Vodafone
.

-5 SM SEO
.

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 5 Inbound Marketing Strategies You Should Master

Strategic Planning

6 Plan
:

Objectives Sheet-1
Channel Plan-2
Social Competitive Analysis-3
Frequency & Timing-4
Content Plan-5
R&D Strategy-5
Social Networks Plan-6

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 55 Inbound
Inbound Marketing
Marketing Strategies
StrategiesYou
You Should
Should Master
Master

Objectives
Content Marketing
.

Objectives
Objectives

Social Media
Sales (
) Social Media
%20
Social Media
Media Media .Social

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 55 Inbound
Inbound Marketing
Marketing Strategies
Strategies You
You Should
Should Master
Master

Link:
http://bit.ly/SocialMedia-Category
Social Media
.

Strategic Planning
. Objectives

:
Excel Sheet Content Objective
.

Social Media
Content
Engagement
Social Media
Content Plan

Objective .Sales
Share p. 41
 5 5Inbound
InboundMarketing
MarketingStrategies
StrategiesYou
YouShould
ShouldMaster
Master

Social Media

( )
Social Media
.

Examples Objectives
:Social Media

:Community Building-1

Social Media
Community
Product .

Community

Share p. 42
 5 Inbound Marketing Strategies You Should Master

:Engagement-2

Community ()Ads +


.
Engagement social Media
.

:Community Growth-3
Community
Community

Community Growth . Month/ %25
Objective Plan
Plan Quarter
Community
.

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 55Inbound
InboundMarketing
MarketingStrategies
StrategiesYou
YouShould
ShouldMaster
Master

:SEO-4

SEO Social Media

SEO Objective
Content Content Plan
Content Search Engine

Social Media Social Signals
Search Engine Ranking.

:PR-5

Objective Content Social

Media Content
Content Public Figure
( ) Social
Media Engage Public Figure
( ).

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 5 Inbound Marketing Strategies You Should Master

Channel Plan
Channel plan
Social Network
manage Social Media
.

Content Type Plan

Content Types
Social Networks
.

Content Plan Content
( Team )
Team Social Media
.

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 55 Inbound
Inbound Marketing
Marketing Strategies
Strategies You
You Should
Should Master
Master

Social Media Map Marketing Manager

Team
) ( Excel table
:

Channels Roadmap
Types of
Channel Objective Goals Core Message Frequency Contests Notes
content
Facebook
Google +
LinkedIn
Pintrest
Youtube
Twitter

:Objectives-1

Objectives
Social Network

Networks YouTube
.Thought Leadership

Share p. 46
 5 Inbound Marketing Strategies You Should Master

:Goals -2

Objectives : Goals

Objective
Goals Goals
( Objectives
).

Levels 2 Conceptual

Sales Increasing
Numerical
Sales Increasing %20 1st Q
%40 . 2nd Q

Objectives
Conceptual .
( )Channel Plan Goals
.Social Network
Objectives
.

Share p. 47
 55Inbound
InboundMarketing
MarketingStrategies
StrategiesYou
YouShould
ShouldMaster
Master

:Core Message-4

Msg
Social Network Positioning
SN

Vodafone Core Msg Twitter
Twitter Customer Service
.

:Frequency-5
Posts .Social Network

:Contests-6

SN FB
YouTube
(
YouTube )

.Likes

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 5 Inbound Marketing Strategies You Should Master

Frequency and Timing

Social Media
Posts .

Linked In
Post 10 Twitter 4
. Post
Posts
Reach.

(
)
Audience Culture

4 D:

Audience
Audience
Behavior .

Share p. 49
 55Inbound
InboundMarketing
MarketingStrategies
StrategiesYou
YouShould
ShouldMaster
Master

Excel Sheet
Post Timing Frequency
Content Type Social Network
. SN

Facebook
3: Frequency
10PM/5PM/10AM: Timing
Text %10/Videos %20/Links %30/Visuals %40 :Content Type

SM
Manage Social Media Manager
.Plan Team

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 5 Inbound Marketing Strategies You Should Master

Social Content Strategy

Content Marketing
Content Plan
Engagement Posts Social Media
: Excel Sheet

:Engagement Ideas-1
Social Network Engagement Posts

:Social Network-2
. Content SN

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 5 Inbound Marketing Strategies You Should Master

:Author-3
Content
Task Content Team

SM Team .Educational Content

:Desired Action-4
Desired Action
Content Comments Shares
( Tag Fans Tag).

:Behind The Scene Ideas-5

Post
Eng. Post
.
:
Fans . Brand Authenticity

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 5 Inbound Marketing Strategies You Should Master

R& and D Plan

Research & Development Techniques

Social Media Tools

.

( Excel Sheet)
:

:Areas to Develop-1

Content articles
.
Quality of Service New
.Products

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 5 Inbound Marketing Strategies You Should Master

:Questions-2
surveys Tools R&D

surveys

.

Social Questions
Fans ( )
Fans
.

:Results-3
.

Share p. 54
 55 Inbound
Inbound Marketing
Marketing Strategies
Strategies You
You Should
Should Master
Master

:Recommendation-4


Managerial Level Recommendations
.
Team
) Marketing Manager (
. Development Actions

:Tip

Social Content Plan
Engagement Content Plan

Share p. 55
 5 Inbound Marketing Strategies You Should Master

Social Network Plan

Editorial Calendar
Content Plan
Social Network
Facebook
Excel Sheet

( Frequency 3
).

Facebook Friday Saturday Sunday Monday Tuesday wednesday Thursday

Schedule
00:00
00:00
00:00

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 5 Inbound Marketing Strategies You Should Master

:Bonus Tip

Template Team
Type Content

( .)Testing

Team
Table Content
.
Post x
Am 10

social Networks
.

Share p. 57
 5 Inbound Marketing Strategies You Should Master

Social Media
.
.

Strategic Planning
.

:P.S
,
,
Social Media

3.

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 5 Inbound Marketing Strategies You Should Master

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 5 Inbound Marketing Strategies You Should Master

Share p. 60
 5 Inbound Marketing Strategies You Should Master

SEO Marketing

Highly Targeted Visitors Website
.
Visitors

Pre-Permission

(


Permission).

SEO Techniques
SEO Strategy

Share p. 61
 55 Inbound
Inbound Marketing
Marketing Strategies
Strategies You
You Should
Should Master
Master

SEO Strategy
SEO :

-1 Visitors
10 .

-2 SEO
website

Content

-3 Websites Rank Videos

PDF Presentations Rank
Search Traffic
.

-4 Content (
).

Share p. 62
 5 Inbound Marketing Strategies You Should Master

: SEO

Objectives )1
Semantic On-Page Optimization )2
Content )3
Social Strategy )4
Link Earning )5

Share p. 63
 5 Inbound Marketing Strategies You Should Master

Objectives
Strategic Planning
Objectives
Objectives :
More Targeted & convertible Traffic

Search Engine .

Google Analytics

Share p. 64
 5 Inbound Marketing Strategies You Should Master

3 Date Rang -1

Aquisition Tab

All Traffic

Share p. 65
 5 Inbound Marketing Strategies You Should Master

-2
:Bounce Rate

Bounce Rate Page

Page .Engagement

Average Bounce Rate Industry

...
BR Search Traffic
Channels
Search Metric
.

Share p. 66
 5 Inbound Marketing Strategies You Should Master

-3 Bounce Rate
Conversion Rate Segment
Tab Conversion Overview
Conv. Rate Channels
Conv. Rate .

)1 Search Traffic
Analysis Pages Traffic Keyword
Structure .

)2 Traffic Targeted
Keyword Analysis KWs
Target.

Share p. 67
 55 Inbound
Inbound Marketing
Marketing Strategies
StrategiesYou
You Should
Should Master
Master

Bonus Tip

4 :KW Research

: Brainstorming-1
Brainstorming Session

Keywords
.

-2 ( KWs )
Website /http://ubersuggest.org
Suggestions
search KWs.
Suggestions ( Emails

).

Share p. 68
 5 Inbound Marketing Strategies You Should Master

Brain( List
-3
:) Storming List / Suggestions list
Adwords Keyword Planner
) Google Advertising System (
Excel sheet data
. Tool KWs

:Tip
Search Volume List KWs
Competition KWs
.

3 List -4
Braining Storming List / Suggestions list/ KW Planner(
Adwords Campaign ) Ideas
. SEO KWs

Share p. 69
 5 Inbound Marketing Strategies You Should Master

:
3
Adwords

1m7lLLk/http://bit.ly

Google
Google Google
Brain Storming Keyword
Suggestions ADwords
Planner

Keyword List

Share p. 70
 5 Inbound Marketing Strategies You Should Master

Semantic On -Page
Optimization
On-Page Optimization
Semantic.

Google

page Coffee Shop Latte
google

Coffee Shop.

:

KW List
Brainstorming KWs
List
List Semantic List sheet Sheet
Content Creation .
: List

Share p. 71
 5 Inbound Marketing Strategies You Should Master

Content Strategy

Content
Inbound Marketing

: SEO Strategy

)4 Content
Best Practices SEO
Content Internal Network Content
( Promotion
Content SEO Link
Juice Page Page
Link Pages
() .
Link Article Blog
Content :
http://bit.ly/BookIn-Links

Share p. 72
 5 Inbound Marketing Strategies You Should Master

3 Strategy:

-1 Content Table
Editorial Calendar Content
( User

-2 Content

Map
Content .

-3 Map Content
Content

Share p. 73
 5 Inbound Marketing Strategies You Should Master

Social Strategy
Social Media SEO

Google ( Social Networks )+Google

Websites Link WS

Google WS Rank .

: + Google Social Network

Google Search
Engine Google WS.

Share p. 74
 5 Inbound Marketing Strategies You Should Master

:
Strategy :

-1 Social Media Planning

Plan ( G+ Premium
Content )G+ ..Hangouts
:

) 1 Community ( G+
Community Rank

Posts
)2 Engagement
(
).

) 3
Engagement Posts Links
WS Google Page
Link G+ Interactions
.Rank

Share p. 75
 5 Inbound Marketing Strategies You Should Master

Promotion
FB Links
. Twitter

Share p. 76
 5 Inbound Marketing Strategies You Should Master

Link Earning

SEO
Link Building
Backlinks Website Link
Site Links

2012 Google
Update Algorithm
.Penguin

Link Earning
( Links
)
Links

Inbound Links .Outbound Links

Share p. 77
 5 Inbound Marketing Strategies You Should Master

SEO Strategy
:

Links Links -1
.
Partnerships -2
.
. Links Links Traffic -3

3
: ...Excel Sheet

Links Opportunity Sheet

Industry Linked
Link Domain Potenial Page Au- Targeted
website (Relevance Page
Potentials Authority Page 1 thority Spot
Score) (Mine )

Share p. 78
 55Inbound
InboundMarketing
MarketingStrategies
StrategiesYou
YouShould
ShouldMaster
Master

:Link Potentials-1

Links
Partners PR Channels

( Related Business).

:Website-2
Cell Link Website .Potentials

:Industry (Relevance Score)s-3

Industry Potential

Score 10
.Potential

Share p. 79
 55 Inbound
Inbound Marketing
Marketing Strategies
Strategies You
You Should
Should Master
Master

: Domain Authority-4

Domain Link
... Domain
Backlinks Pages
Domain Score
...Tool .
/http://www.opensiteexplorer.org

: Potential Page -5

Page Link
( ) 1

Page.

Share p. 80
 55Inbound
InboundMarketing
MarketingStrategies
StrategiesYou
YouShould
ShouldMaster
Master

-6 Page Authority

Score Page
Link Score
.Domain Authority

: Targeted Spot-7

Link (
Site )
Link Footer
Link Sidebar
Search Engine
Traffic Link Types
... Link Body
Website .Blog

Share p. 81
 5 Inbound Marketing Strategies You Should Master

SEO Strategic Plan



.


.

SEO SEO SEO

Website.

Share p. 82
 5 Inbound Marketing Strategies You Should Master

Share p. 83
 5 Inbound Marketing Strategies You Should Master

eMail Marketing Marketing Channels

Inbound
Marketing .

Mails
Strategy


Mails
( ).

4 Email Marketing Strategic

Planning:

Share p. 84
 5 Inbound Marketing Strategies You Should Master

Objectives
Objectives 2 Traffic .Sales

Mails
Traffic Products
Mail List Conversion
Rate Metrics
:

: Open Rate-1

Mail
:
-A Relationship .
-B.

Relationship

Share p. 85
 5 Inbound Marketing Strategies You Should Master

-2 :Click Rate
Links
mail :

-A: Trust
Relationship
Page
.

-B :Value

Links
Link Mails

Value .

Share p. 86
 5 Inbound Marketing Strategies You Should Master

Content

Content
D:
( Channels Content
).

Content Strategy
SEO
... Content Strategy
.Mails

Resources
Content .Mails

Share p. 87
 5 Inbound Marketing Strategies You Should Master

Blog Content
. Content Mails
articles
Knowledge .to the point

( Mails )
Theme .Goal

Share p. 88
 5 Inbound Marketing Strategies You Should Master

Timing & Frequency

( Email Marketing )
Mails
8:45 9
mail

Community Common Behavior

9
Strategy (
) Common
Behavior.

Share p. 89
 55Inbound
InboundMarketing
MarketingStrategies
StrategiesYou
YouShould
ShouldMaster
Master

Email Marketing
Timing Frequency
Testing Time Frequency
Subscribers
.

8:45 9 4 10

Timing . Frequency

: Bonus Tip Mails Blog

Articles
Testing
Mails Editorial Calendar Blog
Article .Mails

Share p. 90
 5 Inbound Marketing Strategies You Should Master

Technology

Technology Tools
.

Offline Software Online Software

Offline SW Marketers
Servers Mails
.

Share p. 91
 5 Inbound Marketing Strategies You Should Master

Online
Online ( Offline

Offline SW ).

Email Marketing Online Softwares:

MailChimp -
Aweber -

Trails .
SW
.

Share p. 92
 5 Inbound Marketing Strategies You Should Master

Email Marketing
Marketing
ROI
Channel.

Share p. 93
 5 Inbound Marketing Strategies You Should Master

Share p. 94
 5 Inbound Marketing Strategies You Should Master

Inbound Advertising
Strategic Planning

Ads
Paragraph :

How To Transform yourself to an Inbound Marketer

% 10-5
contact
. Contact

VS

Share p. 95
 55Inbound
InboundMarketing
MarketingStrategies
StrategiesYou
YouShould
ShouldMaster
Master

Advertising Paranoia

Ads
Advertising Ads (
) .

:
The more you spend on advertising , The less it work
The less it work , the more you spend

Ads concept
Ads


.

Share p. 96
 5 5Inbound
InboundMarketing
MarketingStrategies
StrategiesYou
YouShould
ShouldMaster
Master

100 Ads.

Long term Business

.

:Inbound Ads

Inbound Ads

Inbound Marketing
:

http://on.fb.me/1j0Al2F

Share p. 97
 5 Inbound Marketing Strategies You Should Master

: Inbound Ads

Ads
Product Inbound Marketer
customer Instant
Need customer
.Relationship

Inbound Ads Ads

.
( )Attraction () Culture Influencing
Valuable Content Convert
Visitor ( Lead
Data
).

Share p. 98
 55 Inbound
Inbound Marketing
Marketing Strategies
StrategiesYou
You Should
Should Master
Master

Ads
( ).
...
Ads 3:

:Display Ads-1
Ads Websites

Sites
.

:Search Ads-2
Ads ( Search Engine
search .) Google

:Social Ads-3
Ads ( Social Networks FB
Twitter )Youtube

Share p. 99
 5 Inbound Marketing Strategies You Should Master

Inbound Advertising
Strategy
Inbound Marketing
Strategy ...
3 Ads (
:)Inbound

-1 : Display Ads
Display Ads
Branding Branding (
)2014 Logo
.

(
) .

Competitors.

Share p. 100
 5 Inbound Marketing Strategies You Should Master

Branding Value


.

Share p. 101
 5 Inbound Marketing Strategies You Should Master

-2 :Search Ads
...

-a Keyword Structure
SEOStrategy.
Test KWs
KW
Conversions SEO
.

-b SEO 6 9
.
Adwords
.Targeted Traffic
Comercial
KW
.Content
Potentials
.

Share p. 102
 5 Inbound Marketing Strategies You Should Master

-3 ( Social Ads ):

Ads Social Media

.
Facebook Twitter
Socialize .


.
.

Strategy
Content (

) Fans FB
. %1
FB Ads
%99.

Share p. 103
 5 Inbound Marketing Strategies You Should Master

Interested
.Content

Engagement Posts
Fans Content
(
Engagement Content .)Educational Content

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 55Inbound
InboundMarketing
MarketingStrategies
StrategiesYou
YouShould
ShouldMaster
Master

Target Audience

Target Audience ( Ads

)
Buyer
Personas
.

.

Buyer Persona
.

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 5 Inbound Marketing Strategies You Should Master

Gender: Male/Female 0
Age: 30+
Location: Cairo/Giza.
Industry :Training/Recruiting/Career Advising .
Job Title: Marketing Manager/Marketing Directors /
CMOs (Startups.
Problems:they need an up to date guidance for the
Marketing Strategic Planning .
Behavior: They are so busy .
Worldview: Strategic Planning is the whole idea
Interests:Business/Marketing/StrategicMarketing/
Philip Kotler .

buyer Persona
. Job Title Targeting
.)(

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 5 Inbound Marketing Strategies You Should Master

Target
Platform .

LinkedIn .Facebook

Problem
Targeting.

Twitter

I have a problem with marketing Strategies

Interests
.Facebook
Philip Kotler

Facebook Target
Like page Interest
( ).

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 5 Inbound Marketing Strategies You Should Master

Budget & Pricing

Budget .Pricing

:Budget
( Marketing
Budget )

...

-1 (
$1000 ).
-2 Platform
Competitive
(
)Analysis
-3 % 15 Budget Campaign
(. ) Test Campaign

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 5 Inbound Marketing Strategies You Should Master

-4
Budget Budget.
-5 ( ) Test Budget
Competitors Budget
Budget

Platform.
.

:Pricing

Online Advertising
Pricing Model

CPC VS CPM

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 5 Inbound Marketing Strategies You Should Master

( ) .

( ) .

Ads

Clicks .Impression

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 55Inbound
InboundMarketing
MarketingStrategies
StrategiesYou
YouShould
ShouldMaster
Master

Ad ( CTR
) ( FB Newsfeed
)Ads
( .)CPM Model Ad
CTR FB Right Column
Clicks .CPC Model

Online Ad System
FB Newsfeed Ad
CTR
Pricing Model.

Budget
Pricing Model Plan
.Ads

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 5 Inbound Marketing Strategies You Should Master

Ads


.
Ideal Buyer Personas


Fans
.

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 5 Inbound Marketing Strategies You Should Master

(
) Cover
( )

( ) .

Marketing
,
( Strangers ) ( Promoters
) .

,
Content Marketing

(

)

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 5 Inbound Marketing Strategies You Should Master

Tools
,
Tools
( )
, ,
() Ads, Email ,SEO Social Media
Social Media

Scial Media Tool

Inbound Marketing
( Brand

)
Ads .
Mail . Formal
SEO Interactions
.

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 5 Inbound Marketing Strategies You Should Master

5 Inbound
:Marketing

-1 Content , Marketing
Content Marketing 2014
.

-2 Social Media (
,

) .

-3 SEO Search Engine

, Rank
Website WS Industry

-4 Email Marketing Personalization

Mail
(
Mails).

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 5 Inbound Marketing Strategies You Should Master

-5 Ads Mass Marketing

Marketing
Personalization Ads

,
Webinar
.
:

http://bit.ly/InboundWebinar

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 5 Inbound Marketing Strategies You Should Master

Marketing
Managers
Link group
Marketing Managers
: Inbound

http://bit.ly/InboundManagers

group
Marketing Managers
.Inbound

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 :
Inbound Marketing

Mission

Marketing Industry

Free ConsultationMarketing

90 Min Free Consultation

Marketing

Contact Sales

: Startup

 5 Inbound Marketing Strategies You Should Master

Follow Me
http://bit.ly/AhmedSaif

@AhmedSaif_

http://linkd.in/1bOIf00

eBook

find us on

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Basma Maysara
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