4.

Star-Chain-Hook
Star The big idea
Chain A series of facts, sources, reasons, and benefits
Hook The call to action
Introduce your idea with an attention-grabbing opening. Create a chain of supporting
facts, sources, and benefits to build credibility and transform attention into interest.
Then, hook them with a call to action that makes it easy to take the desired next step.

Why it works: The key element in this cold email formula is the chain. By introducing
proof points that lend credibility to your argument, you have a better shot at convincing
someone to follow through.
Example: This cold email was sent to us by someone (real name changed) at Conga
Composer.