Reasons for failure

Hike in price than expected

Image of being a cheap car
Negative publicity and failed pr management
Increased comptetion of second hand car market

According to me tata should drop that car as the whole image of the car is
diminished and it is very difficult to revive the diminished image. Also there is
less scope in that segment as the country is very close to shed its developing
country mode . In india car is a symbol of prestige and only a less propotion of
the population would like to go with nano as it was being considered as cheap or
of lower status . to most of them even a secong hand car would be a better
option . Also some issues were raised regarding the structure of nano and to
some extend they are true and a lack of airback with such a structure proved to
be a major setback. Also the company already has suffered losses on it so it
shoul not take risk further.