Questionnaire

Dear respondent we are students of MBA at GIFT University Gujranwala. We are doing a final
year project for which questionnaires are being distributed to collect data for this we require
some of your precious time. The information that you will provide will be kept anonymous and
will be used for academic purpose only. Thanking you in anticipation.
1. Have you ever used online shopping?
a) Yes
b) No

2. If you never had online shopping, please specify the reason?

a) I dont know about online shopping
b) Risk of credit card transactions
c) Internet illiteracy
d) Risk of identity theft
e) Other reasons Please specify..

3. For what purpose you use the internet more?

a) Study
b) Communication, Social websites (E-mailing, Face book, Twitter, etc.)
c) Shopping
d) Information

4. How frequent do you shop online?

a) Twice a week or above
b) Weekly
c) Monthly
d) Occasionally

5. How much do you usually spend on online shopping per month?

a) 1000-3000
b) 3000-5000
c) 5000-7000
d) 7000 or above

6. How often do you use internet every day?

a) Less than one hour
b) 1-2 hours
c) 2-3 hours
d) 3-4 hours
e) More than 4 hours.

7. Which product groups you buy most over the internet?

a) Clothing / Accessories
b) Cosmetics / Jewellery
c) Electronic goods
d) Household goods, furniture

8. How do you reach shopping websites?

a) With the recommendation of a friend
b) With advertisements in the press and the media
c) With the search engines
d) With links (e-mails)

9. Please specify how the following features of the website influence your attitude?
a) Functional design
b) Visual and auditory content
c) Clear and effective communication
d) Communication with other user

10. How often do you purchase a new item of clothing/accessory?

a) Twice a week or above
b) Weekly
c) Monthly
d) Occasionally

11. What are your main criteria when purchasing online clothing?
a) Quality
b) Price
c) Comfort
d) Style

12. When shopping for clothes, do you:

a) Always return to the same shops
b) Decide to go in due to the window display/adverts
c) Try new shops
d) Go to shops where there are special offers
 13. Please select your level of agreement to the following questions
Strongly Agree Agree Indifferent Disagree Strongly Disagree
1 2 3 4 5

Stron Agree Indiffe Disag Stron

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A di
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1. Shopping on internet saves time.

2. It is a great advantage to be able to shop at any

time of the day
3. I prefer traditional/conventional shopping to
online shopping.
4. Online shopping is risky.

5. A long time is required for the delivery of

products and services.
6. Selection of goods available on the internet is
very broad.

7. The description of products shown on the

websites is very accurate.

8. The information given about the product on the

site is sufficient
9. While shopping online I hesitate To give my
credit card no.

10. I prefer cash on delivery than payment via

credit/debit card

11. Online shopping infrastructure in Pakistan is

underdeveloped.
 14. Please specify the website that you mostly use for online
shopping.
DEMOGRAPHIC INFORMATION
15. Gender:
a) Male
b) Female

16. Age
a) Below 25
b) 25-30
c) 35-35
d) Above 35

17. Education level

a) Matric
b) Intermediate
c) Bachelors Degree
d) Master Degree

18. Monthly income

a) 20000-30000
b) 30000-40000
c) 40000-50000
d) Above 50000