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Biased vs. Unbiased Sampling A biased sample is said tobe iNValidl . ® Itdoes NOT Yepreseryh the entire population, and Not sfaone has an equal_Chance of being selected. It cOuld also be strongly influencea _ one way or another. An unbiased sample is said to be \/ alid © It DOES represent the enti re population, and every Person has an Sgual chance of being selected. Biased vs. Unbiased Sampling (continued) Biased Sampling Methods: !NVALID/BAD 1 ' k Convenience Sampling - when you SUI ME, people that are @Nailalole _ to you, “Example: Suey your Osi Geile tat ve in your house. 3 Voluntary Sampling - only people who WANT __ to participate ere surveyed. “Example: Someone CLICKS _on a link while visiting a Web Site to take a survey. INbi: mpling Methods: VALID/GOOD 4 Random Sampling - each person is chosen YOINGL ona! 4 and has an 2G\a\ chance. of being surveyed 0 “Example: Drawing _Y\AM\e S out ofa 1 syseqate sonping Poms ow ansesate speci Sic \ntrerva There is a system “Example: Selecting every S** person coming out of a movie theater.

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