Music Video Pitch - Script

Callum
Kara
Henry
Catherine
The song we chose was Bros by wolf Alice. The song had many features that
we believed would be ideal for producing a music video for, for example, (1) the
energy of the song allows for a more fast-paced use of camera angles and
montage to match the rhythm of the song. Being able to use montage more
appropriately means we have more freedom to change from scene to scene
quickly. (2) Another contributing factor is the rise and fall of the pace within the
song that allows for the development of narrative. During the slower, quieter part
of the song, we can adapt the narrative to change emotively. (3) The song is
about friendship and has a positive tone that we think will be easy to have our
cast convey. (4) Our target audience is teenagers, precisely (5) 10-20 year olds.
We have chosen our target audience based on our survey results, which showed
that 100% of respondents believed that music videos mainly appeal to 10-20
year olds. (6) We have chosen to try to appeal to mainly females with various
themes, colours and other aspects of our production. As our survey results
indicated that, our idea for a music video will more likely appeal to females, 75%
of respondents to be precise. Our narrative will be about two best friends,
showing them overcoming obstacles and showing them bonding with each other,
we plan to convey this through the use of montage; compiling different scenes
together meaning it makes it a lot easier for us to use different costumes and
different settings. (7) These are some of the things we have decided to keep in
mind to meet our audiences needs, for example, (8) we need to keep our video
appropriately pace. Taking into account the speed of our montage and camera
movements, this is crucial as from a conclusion we made from our secondary
research most successful music videos are praised for the way that the pace of
the music matches the pace of the video. (9) We need to make sure that our
narrative is understandable, ensuring it is not too complex for audience to follow.
(10) We can conclude from our primary research that a way to connect with our
audience is to use relatable references to make our video more modern and
relevant, so we will try to use props and other features to try to achieve this.
(11) It is important that we pay attention to details within the video such as prop
placement, the use of setting and costume. This helps to create a well-rounded
theme throughout the video and helps to convey underlying themes. (12) We
have decided the following settings would be appropriate for our music video. We
plan to use parks, areas in or around the college and forests. We think these are
places friends would typically meet up therefore, it fits our narrative well.