Advertisement : Specsavers advert.
Shot / Visuals Duration Camera Instructions
3 Medium shot focusing on
seconds the painter painting on his
canvas.
Shot / Visuals Duration Camera Instructions
2 Panning shot of the
seconds equipment - paint, paint
brushes, paint palette etc.
Camera stops panning on
the jar of painty water, he
close up establishes this is
the main focus.
Soundtrack / Story & Mise-En Scene
Dialogue
No non-diegetic Establishing shot of the main
sound, but a faint character, the painter, in his
diegetic sound of studio painting something scenic
the painter onto a canvas.
humming to himself
can be heard, as The use of highkey lighting will
well as a paintbrush further establish the natural
on canvas. colours and display the tranquil
effect that the artist is provoking
Calming piano through his actions of painting.
music will be played
in the background,
replicating the
peaceful
environment and
contradicting the
ending of the
events, creating a
contrast and adding
satire to the events.
Soundtrack Story & Mise-En Scene
Diegetic sounds of All the painters equipment is
painter humming to shown, giving a sense of realism
himself and paint and also allowing a natural focus
brush sounds are on the main item, which is the jar
continued. of painty water.
Calming piano The colour involved will be bright
music will be played and include green to introduce
in the background. subtle synergy in the advert to
 reinforce the main colour of
Specsavers, which will combine
with the highkey light, provoking
the connotation of clear vision
aided through the service of the
product.

Shot / Visuals Duration Camera Instructions Soundtrack Story & Mise-En Scene
4 Camera zooms out from Narrative dialogue Wifes comes into the studio to
seconds pan to a medium shot. between the lovingly give her husband a cup of
This allows the audience husband and wife. tea. This progresses the narrative.
to see the wife as she She puts the cup of tea next to
comes in, adding to the Sound effect of the the painty water. The audience is
narrative. mug being put left to deduce whether they will
Camera follows/pans the down will be predict what will happen next.
wifes hand, as she puts emphasised during
the cup of tea down, next editing. The body language displayed by
to the painty water. The the actor will be laid-back and
shot lingers as she leaves Diegetic sound of down to earth in an attempt to
the room. the wife leaving, shown how he has no worries in
whilst out of view. regards to liquid is his drink and
which is his paint water. This will
Calming piano assist in the building of tension as
music will be played the audience will begin to
in the background. question why he is so relaxed
about the potential situation
posed to him.

Shot / Visuals Duration Camera Instructions Soundtrack Story & Mise- En Scene
4 Camera reverts back to Diegetic sound of The audience is shown the climax
seconds the close up of the painty the action of the of the painty water being next to
water, showing the cup of painter, such as any the cup of tea, some tension is
tea next to it. We see a noise the jar or mug present as they are left wondering
hand reach out for one of make when being which one will he grab.
the cups whilst continuing picked up. This may He grabs the painty water instead
to paint. The hand grabs be emphasised of the intended cup of tea, he
the painty water instead during editing. brings it up to his lips, and the
of the desired cup of tea. shot is cut, to graphics of the
A panning shot follows the Non-diegetic voice company (which will be added
hands bring the jar to the over will occur during editing).
painters lips, before when graphics
cutting to graphics of the appear. Mis en scene will be addressed
company logo and slogan. through the use of facial features,
Calming piano as the close up onto the actor's
music will be played face will express how the mistake
in the background. being made was a disaster; this
will enhance the purpose of the
product and how it can be used to
avoid such situations.