Edited Clean Version
Technology and
the Culture of Control
Raiford Guins
Uses fiestas Mineo / London AEdited Clean Version
Technology ond
the Culture of Control
Raiford Guins
Univ of Meo ess Mines / Leadon EIntroduction
Nichol, Marshall ond Me
On the evening of November 20, 2001, one body was deemed op-
tically correct. The body in question belonged to Brieney Spears, a
body highly visible at the time through music videos, films, televised
appearances, video games (Britney's Dance Beat, 2002), and maga-
zine covers, as well as scores of Web pages promising uninhibited
glimpses of her “celebrity skin.” Spears’s pre-"meltdown” perfor-
mance on CBS's Michael Jackson: 30th Anniversary Celebration
aired to an estimated 25.7 million viewers. Hers was not the only
body showcased, however. Other bodies performed during the tele-
cast. Their bodies were not deemed fit for prime-time viewing and
underwent substantial correction prior to reaching the eyes of millions.
On account of her “skeletal figure,” diva-in-crisis Whitney Houston
had pixelated flesh digitally graphed onto her broadcast image to
render her body fuller and presumably healthier than its off-camera
dimensions. Not even the guest of honor, himself no stranger to the
scalpel, was spared from the evening’s digital cosmetic procedures:
the televised image of Michael Jackson was darkened digitally. The
Entertainment News (E!) presenter who reported the use of digital
effects to manage the presentation of bodies informed viewers that
CBS's “procedure” was carried out to make Michael appear more
“black” when performing alongside his brothers for the first time
since the Victory Tour in 1984. Half a century ago on January 6,
1957, Elvis Presley was presented to U.S. audiences framed from
the waist up on The Ed Sullivan Show: As is well known, manually