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A Visit to the Hairdresser

What are the risks involved? How can the service provider mitigate them?
Explain. Which elements of the marketing mix can he use?
Which elements of the servicescape can he use?

What are elements of the core


service?

What are elements of the augmented


service?

What are the hard standards?

What are the soft standards?


A Visit to the Hairdresser
Draw the Service Blueprint

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