The document discusses various topics related to banking including:
1. The process of marketing planning in banks which involves setting objectives, analyzing competition, planning products and services, setting prices, and defining strategic and tactical plans.
2. The goals of marketing in banks which are to increase profits, invest in growth, increase deposits, rationalize lending, improve image, expand market share, and expand services.
3. Factors that influence bank profitability such as interest rates, liquidity, capital adequacy, and credit risk.
The document discusses various topics related to banking including:
1. The process of marketing planning in banks which involves setting objectives, analyzing competition, planning products and services, setting prices, and defining strategic and tactical plans.
2. The goals of marketing in banks which are to increase profits, invest in growth, increase deposits, rationalize lending, improve image, expand market share, and expand services.
3. Factors that influence bank profitability such as interest rates, liquidity, capital adequacy, and credit risk.
The document discusses various topics related to banking including:
1. The process of marketing planning in banks which involves setting objectives, analyzing competition, planning products and services, setting prices, and defining strategic and tactical plans.
2. The goals of marketing in banks which are to increase profits, invest in growth, increase deposits, rationalize lending, improve image, expand market share, and expand services.
3. Factors that influence bank profitability such as interest rates, liquidity, capital adequacy, and credit risk.
3. Rreziku i normes se kamates? 4. Multiplikimi monetary-kreditor ne sistemin bankar? 5. Cili eshte roli i menaxherit financiar dhe cfare vendimesh merr ai? 6. Rreziku nga fluktuimi i pavolitshem i krusve te kembimit? 7. Teoria e kredive komerciale? 8. Mates ii rritjes se dividends? 9. Bankat bashkeohre dhe sherbimet e tyre>? 10. Kerkesat aggregate te likuiditetit? 11. Fakotret qe ndikojn ne profitabilitetin e bankave 12. Burimet e informataveb kreditore? 13. Evolucioni i kredive bankare 14. Procesi i planifikimit te marketingut bankar pershin? Procesi i planifikimit te etingut sin je process kontinuel perfshijne: A) Percaktimin e qellimeve te bankes afariste B) Caktimin e tregut te bankes C) Analizen e konkurrences se saj D) Planifkimin e produkteve e sherbimeve bankare E) Caktimin e cmimeve te produkteve e sherbimeve F) Definimin e planit stretegjik e taktik te bankes afariste G) Caktimin e mjeteve (buxhetit) te planit strategjik e taktik te marketingut 15. Percaktimi i kerkasve per likuidtet te depozitave? 16. Bankat dhe strategjia e kualitetit? 17. Teknikat ose metodat e analizes financiare? 18. Kontrolli i kredive? 19. Cilat jane shkaktaret me te shpeshte te problemeve me kredi? 20. Llojet e kapitalit te bankat afariste 21. Menaxhmeimi i solventitetit? 22. Aktiveti i kreditor i bankave 23. Trendet sipas John Diebotit 24. Trendet me te reja te afarizmit bankar 25. Paraja primare? 26. Strategjia e sherbimeve bankare 27. Teknika e analizes kreditore 28. Qellimet e marketingut ne bankes jane? 1) Rritja e fitimit te bankes afariste 2) Investimi ne rritjen e bankes 3) rritja e kvantumit te depozitave te bankes afariste 4) Racionalizimi i plasmaneve kreditore 5) Ngritja e imixhit te bankes 6) Zgjerimit i tregut te bankes afariste 7) Prezentimi nderkombtar i bankes afariste 8) Ekspansioni i asortimentit te produkteve e sherbimeve bankare, 9) ZGjerimi i rrjetit te filialeve dhe 10) Ndertimi i qendrave te reja te fitimit te bankes ne krahasim me konkurrencen. 29. Organizmi per kualitet? 30. Kerkesat aggregate te likuidtetit 31. Teoria e likuiditetit 32. Mjaftushmeria e kapitalit? Meqense kapitali eshte i domosdoshem per themelim te bankes, funksioni kryesor i tij eshte qe ti mbroj deponuesit e kreditoret e tjere. 33. Qasjet e ndryshme ndaj problemit likuidtet-profitabilitet? 34. Cilat kushte duhet plotesuar per tu arrit kualiteti ne af nakar 35. Rreziku i normes se kamates strategjite? 36. Funksionet strategjike te marketingut bankar? 37. Instrumentet e tregut te parave? 38. Faktoret kyq te fitimit te bankave? 39. Likuiditeti optimal +grafiku? 40. Norma e kamates dhe Herzeran mera 41. Sigurimi i kredive? 42. Qasja QVE? 43. Raporti operional ne mes te fitimit dhe rrezikut tabankat? 44. Faktoret kufzues te multiplikimit? 45. Trendet kryesore ne mjaftushmerine e kapitalit te bankes afariste? 46. Vlersimi i suksesit-efikasitetit te bankes? 47. Matesit e fitimit? 48. Faktorngu dhe forfeitimi? 49. Cilat jane karakteristikat e sherbimeve sipas Zeithenaml? 50. Percaktimi i normes se kamaters per klasat e ndryshme te shfrytzuesve te kredive? 51. Treguesit kyq te fitimit te bankave? 52. Proceset e inovacioneve financiare? 53. Konceptet empirike te parase? 54. Qasja ndaj matjes se fitimit te bankave? 55. Fuzionimi dhe akvicionimi i bankave? 56. CAPM metoda? 57. Afatet e skadimit te kredise? 58. Teoria e transformimit? 59. Arsyet e supervisionit te bankave 60. Kostoja e aksioneve prioritare 61. Rreziku nga shperdorimi dhe vjedhja 62. Rregullimi i afarizmit bankar nderkombtar 63. Trendet e zhvillimit bankar nderkombtar 64. Kostoja e depozitave 65. Faktoret qe ndikojn ne lik. E depozitave 66. Specifikat e tregut te kredive bankare 67. Menaxhmenti i pozites likuide te bankes 68. Si behet planifikimi i fitimit ne banka 69. Hapat kyq ne procesin e ndrrimeve strategjike 70. Cilat jane inovacionet financiae 71. Madhesia e llogaris kreditore 72. Sherbimet qe i ofrojn bankat bashkekohore