(Social Network Theory)

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.
(.)
(.)

4 5
. . 11000 Tel. 02-590-1620,09-699-6700 Fax.02-591-8602

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 (Social Network Theory)
. 1

(Boissevain J.,1974)

(WHO , 1984)

1
(.)
(.)

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 (Network)

( , 2546)
(Social Networks)

3 (kilduff & Tsai, 2003, p 36-37)
1) (Import theories)

(Graph theory)
(Balance theory)
(Social comparison Theory)

2) (Home-grown theories)
2.1) Heterophily theory
(The strength of weak ties) (Structure
-Hole)
2.2) (Structural role theory)

(Actors)

3) (Exportation)
(Organization theories)

3


Import theories /
micro level
(Home-grown theories) micro
macro

(Imported theories)
1. (Graph theory)
(point) (Node) (Lines)
(actors) (ties)
(Degree)
(actors)
4

1) (Degree of connectedness)





2) (Graph hierarchy)


3) (Graph efficiency) (Link)

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 4) (Graph-theoretic)
()
(Least upper
boundary) 2
( 1)

A B

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(point) (Node) (Lines)
(Arrow)

2. (Social Comparison theory)

2.1
2.2 /
2.3
()

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 3. (Balance theory)
(People
preference) P O (Other : )
( X)

3.1
P O (reciprocity) O
X P X
(Transitivity) 2-3
3.2 1
P
O X
X
3.3
(Suffer discomfort) P O O
X P ( P X)
3.4

P
O O P P
O (break off) O

(Reciprocity)
P O
2
P

O X
3 (Transitivity)
3

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 (Homophily)


(ideas) (ability)

(Home-grown or Indigenous Social Network Theories)

(Heterophily Theory)








(Tacit knowledge)

(Homophily)

Heterophily Heterophily
Simmel (1950) (Stranger)
()

(Distant) (Proximate)
(Broker)
(Trader)

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 ()
()

Heterophily
/

Strength
of weak ties Structural hole

(Strength of weak ties)

(Transmission)
(Important information)
(Bridge)
(
4)

&

.. (weak tie)
----- (Strong tie)

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 (Structural holes)


(Weak
inter-unit ties) (Tranfer)
(Less complex knowledge) /
(Strong inter-unit ties)
(complex knowledge) Strength-
of-ties Balance theory contingency theory

(Optimal Mix)
Strong ties Weak tie /
( Weak tie)
( )
(Forging)
/
Structural hole (bridging)
/ (Leverage)
(Re-arranging)
( 5)

3 3
() ()

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 (Exportation network ideas)
(Social Network Theory)
(Organization Theories)

1) (Symbolic Interactionism)






2) (Exchange theory)

()
/

1. . (25480. :
. .
2. Kilduff M., Tsai W.. (2003). Social Networks and Organizations. SAGE. London.
3. Micheal H Zack. (2000). An Introduction to Social Network. Available : http://www.orgnet.com/sna.html

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