Professional Documents
Culture Documents
1. .
;
:
:
2016
...........2
/ .......................................3
: &
1:
1.1. .........5
2:
2.1. .......7
2.2. ......8
2.3. 4s.......8
3:
3.1. . ....9
3.2. . ......9
3.3. . ..10
:
4: ,
4.1. ......11
4.2. ......11
5:
5.1. . . .......11
5.2. -........12
5.3. SWOT .......13
5.4. . ..14
6: & .
6.1 - .....15
........16
........17
........17
..18
3
,
.
. , ,
, SWOT
.
.
,
.
Marcel Proust, (1871-1922) 1
1: video .
Link: Santorini the video reference
: https://vimeo.com/184761439
1 : www.greekguide.com. ( :
01/10/2016) : The real voyage of discovery
consists not in seeking new landscapes, But in having new eyes. Marcel
Proust
5
1:
1.1.
,
.
,
.
, ,
,
,
(, 2015).
, Taleb
Rifai, :
.
,
.2
,
.
, ,
.
2 .
http://cf.cdn.unwto.org/sites/all/files/pdf/unwto_barom16_05_september_excerpt.pdf
( : 2/10/2016) : Tourism has
proven to be one of the most resilient economic sectors worldwide. It is creating jobs
for millions, at a time when providing perspectives for a better future to people of all
regions is one of our biggest challenges. But tourism is also creating bonds among
people of all nations and backgrounds, bringing down stereotypes and fighting fear
and distrust.
6
,
SWOT3
.
.
: http://www.ak-galleries.com/works
3 SWOT
: Strengths, Weaknesses, Opportunities, Threats
, ).
7
2 :
3: 2015
2.1.
,
, (, 2008).
1800
4 http://mkt.unwto.org/publication/unwto-tourism-highlights-2016-edition
( : 1/10/2016)
8
(, 2000).
, .
. , ,
, ,
, , , .
( , ., 2005)
, De Magistri, ,
, ,
,
(, 2005).
2.2.
6 Travel & Tourism Economic Impact 2015 Greece, World Travel Tourism
Council, 2016.
9
,
717 2020,
2021 35 ,
19 - 20 .. (, 2014).
2.3. 4s.
S: Sun - Sea - Sand - Service.
4 S "homo-touristicus masse",
, (, 2009).
, ,
, : ,
, , ..
1960
1970, .
4S, 4
.
4: 4S
10
: getty images.
3:
3.1. .
.
. ,
(, 2014).
,
( , , , ,
, , , , ).
(, , , , , ,
, , , ),
.
,
(, 2000).
11
3.2. .
-
,
7:
1.
2.
3.
4.
5.
6.
7.
8. .
9.
10.
11. -
12.
3.3. .
(Butler, 1990),
. Fennell (1991) :
, ,
.
, ,
.
7 6,
, . http://www.opengov.gr/minenv/?p=5145
12
4 : ,
1.
,
-.
,
.
2.
, , SWOT
.
5 :
5.1 . .
,
8.
5.2 -
,
,
.
8 http://www.naftemporiki.gr/finance/story/1158745/ryanair-sta-pente-
dimofilestera-dromologia-gia-amerikanous-to-athina-santorini
13
. .
, ,
.
.
, -,
.
5:
:
14
5.3 SWOT
SWOT,
,
.
:
--
-
15
off season
.
,
, .
6: -
16
5.4 .
.
.
.
.
. , ,
, 75 , :
, ,
,
. , ,
,
, 9.
7:
6: & .
.1 -
9 http://anydaynews.blogspot.gr/2014/12/blog-post_26.html
17
.
. ,
app -
hints, microsite
. ,
,
.
, , .
. - .
,
- , .10
8:
10 http://www.kathimerini.gr/758473/article/ta3idia/sthn-ellada/pezoporwntas-
sth-santorinh
18
. 29
2012, 32 2013, 15 2014
31 2015 . , ,
.
, , .
,
.
.
. (2000), , , , , .
(2009),
,
.
. (2000),
, : ..
, , (2014),
, .
. (2005). . .
. .
19
(1980), - , ,
, ,
, . (2005), . : .
, . (2008), :
. .... , .
. (2015), 2008-2015,
.
http://mkt.unwto.org/publication/unwto-tourism-highlights-2016-edition
( : 2/10/2016)
http://www.kathimerini.gr/758473/article/ta3idia/sthn-ellada/pezoporwntas-sth-
santorinh ( : 10/10/2016)
http://www.naftemporiki.gr/finance/story/1158745/ryanair-sta-pente-dimofilestera-
dromologia-gia-amerikanous-to-athina-santorini : 4/10/2016
http://www.opengov.gr/minenv/?p=5145 ( : 10/10/2016)
http://cf.cdn.unwto.org/sites/all/files/pdf/unwto_barom16_05_september_excerpt.p
df ( : 2/10/2016)
http://santoriniwalkingtours.com/ ( : 2/10/2016)