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Main Index

No. of Points Points Page No.

1 General information 6-14
2 Marketing Department 15-20
3 Production Department 21-29
4 Personal Department 30-35
5 Financial Department 36-41
6 Conclusion 42-43
7 Suggestions 44-45
8 Bibliography 46-47

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 Index of General Information

Sr. No. Points Page No.

1 History of the industry 8
2 Company Profile 9
3 Organization Chart 10
4 Location of the industry 11
5 Achievements 12
6 Objectives of Business 13

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1. History of the industry: -

The history of the any company is very important. This company

A1 cement ind., was established in the year2005.

Today this industry becomes very famous because of the hard

work of the industries members. The contribution of the workers is very
high for the development of the industry.

Mr. Dilipbhai was the chairman of the A1 cements ind. A1

cement ind. established for manufacturing Cement.
Now, the business of the company is running very smoothly and
successfully.

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2. Company profile: -

Name: -
A1 Cement Industries
Area of Location: -
8-A National Highway,
TIMBADI, MORBI
Dist.: RAJKOT
Address of the Register Office: -
VARDHMAN TRADERS
5-6, Anand Shoping Center,
Vorabag, Same kanthe
MORBI-2
Brand Name: -
A1 CEMENT
EAGLE CEMENT

Name of Partners: -
Mr. Dilipbhai M. Mehta (25%)
Mrs. Ritaben D. Mehta (25%)
Mr. Hiteshbhai A. Mehta (20%)
Mr. Jitendrabhai A. Mehta (15%)
Mr. Rashmibhai A. Mehta (15%)

Size of Unit: -
Small Scale industry

Establishment Year: -
2005

Accounting Year: -
April to March

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3. Organization Structure: -

The organization structure is given below of the company.

Directors

Head of Production Head of Personal Head of Marketing Head of Financial

Department Department Department Department

Staff Staff Staff Staff

Workers Workers Workers Workers

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4. Form of an Organization: -

Form of any big organization is very important. A1 CEMENT

IND. is a private limited company. According to companies act 1956,
They follow all the rules and regulation of the companies act.

A1 CEMENT IND is a very big industrial company. It is located

at, 8-A National Highway TIMBADI is spread in approximately 5 Acer.
This is the carpet area of industry.

The investment of the company behind land and machinery

more than 3 crores. It is a very big organization.

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5. Location of the Industry: -

When the new industrial unit is to be established, one major

decision has to be taken. That is the location of the industry. There are
many factors which affecting the location of the industry such as
Technical Factors, Economic Factors and Other Factors etc.

Generally, the location of the company should be very easiest in

which the industry can get necessary things very easily. TIMBADI is a
very good location for the establishment, any company because it is
situated at the end of the city MORBI therefore industry can be
reduced the transportation cost, employees can be defend easily and
when industry has a need of Raw Material, Raw Materials are available
very easily.

Therefore, the company or industry is situated there.

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6. Objectives of Business: -

Generally, the main object of a business to get more and more

profit. All the business activities are running with the main object of
profit but profit is not only the object of any business. There are many
objects such as to contribution in the development of the country,
Social responsibility etc.

A1 CEMENT IND. main objectives are given below:

To earn Medium Profit.

To provide social facilities.
Elimination of customers problems.
Continuous improvement through reduction of Rejuction and
Rework.
Contribution in the development of the country.

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 Index of Marketing Department

Sr. No. Particulars Page No.

1 Introduction 17
2 Organization Chart 18
3 Pricing Policy 19
4 Advertising, 20
5 Competitors 20

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1. Introduction: -

Marketing is social and managerial process by which individual

and groups obtain what they need and what through creating, offering
and exchanging product of value with others.

Marketing is a comprehensive term. The selling of any company

is depend on marketing Through marketing, company got profit. There
are different system of marketing. Some small scale industry doing
marketing through advertisement in Newspaper, Pamphlets,
Magazines etc. The big unit or organization doing marketing through
advertisement in TV set. Today, marketing is being done by computer.

In marketing process, producer and customers are very

important. Marketing is possible only when sellers and customers are
available in the market.

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2. Organization chart: -

Directors

Head of marketing
Department

Sales manager

Dealer

Customer

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3. Pricing Policy: -

The prices of the product are depend upon the expenses which
is made for making product. The expenses such as the cost of raw
material, cost of over heads, factory overheads, administrative
overheads, selling and distribution overheads, margin of profit etc.

The company decide the price after counting these all above
expenses. The cement bag per Rs. 150 or Rs 155
The period of credit sales is for 30 days and if the payment is
not paid upto due date, other delivery will be stopped.

Market :-
Saurastra and Kutch.

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4. Advertising: -

In this modern time, advertising is very important for increasing

the sales of the product of the company or industry. Advertising is the
best tool for increasing sales. Big company spent lots of Rupees for
good Advertising.

A1 Cement Ind.. The main method of advertising is Wall

Paintings, Paper Media, Pamphlets, Metal Board, Magazines etc. In all
the advertisements the brand A1 Cement highlighted.

5. Competitiors :-

Today, competition increases very fastly in any business.

Competition is very important for the development of the economy and
country.

The company has to find new and new product to continue in

the market. There are lots of competitors in the market for cement.
Therefore, company tries their level best to face the all competitors.
They are as under.

Prince Cement
Ganesh Cement

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Index of the Production Department
Sr. No. Particulars Page No.
1 Introduction 23
2 Organization Chart 24
3 Main Products 25
4 Raw Materials 25
5 Production Process 26-28
6 Store Department 29
7 Production Capacity 29

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1. Introduction :-

Production department is a department which is concerned with

the production activity. Production is a term, which is synonymous with
manufacturing, transforming, processing, fabrication etc. It is a process
where in materials are converted into finished goods. These goods are
either consumed by the consumers or are used by other factories or
industries for further processing.

Generally, production process will start when the raw materials

are available in the industry and production process stopped when
finished product being prepared.

Thus, in short planning for production is the main activity of the

production department.

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2. Organization Chart: -
Directors

Head of department

Staff

Workers

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3. Main Products: -
The main product of the company is O.P.C. (ordinary Portland cement) like 43
grade, 53 grade

4. Raw Materials: -

The production process is generally based on various raw

materials. Raw materials are very important for the product. For the
production department, only find out the source of raw materials and
after getting raw materials, production process will start.

This company produced cement therefore they have need many

raw materials. Which are generally available in the market. Products
various raw materials such as Lime stone, Clay, Coke-breeze, silica,
Iron dust, Gypsum.

Sources of Raw materials:-

All the raw materials are get from different sources. i.e. silica
from kutch, lime stone and gypsum from Porbandar, clay from local market
and cock-breeze and iron dust from the Rajkot.

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Production Process: -

The production process of the company is very fast and smooth.

Production process start with mining and end with packing production
process given below.

Mining

Crusher

Raw mill

C.F.Silo

Pre-Heater kiln

Coller

Cement mill

Packing

All the kind of the process is to be done inside of the factory

location.

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 In past S.C.L. use to produce cement by wet process, but because of
availability of innovated technology the company uses dry process for
producing cement as it does seve tremendous, advantages which directly
effects the cost.
The production process of S.C.L. company involves following
steps.
1) Mining: -
In production of the cement limestone is the substance and this
is available in the form of boulders. Company has its own mines from
where it can easily get limestone. First of all boreholi samples are
drawn to ascertain the quality of lime stone once the suitability is
established mining is done. Drill holes are made at fixed ocations,
which are filed with explosives. Blasting is done using electric power
passed through explosive, which breakes limestones and rocks in to
boulders. Then it is transported to crusher.
2) Crushing: -
In this step, the boulders, of limestones are crushed in impact
type of crusher to reduce their size. Likewise, marl, clay etc are also
crushed to reduce their size. Here the large boulders of limestone, marl
etc are feed to the crusher where they get broken in to small fraction
which then transported to stracker by the mean of a set of conveyors.
3) Reclaiming: -
After crushing material, it is transported to stock piles where the
layers of limestone and other corrective material are spread as per
requirement of quality department.
4) Raw-Mill: -
In the raw-mill, small pieces of limestone clay and other
collective materials are fired through a box feeder and grinded
together. Weight fuding ratios are bet as per instruction of quality
deparment. Material falls on the rotating table at mill and ground due to
impact of rollers. In short, the raw materials are grounded in to fine
powder in the raw-mill.

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5) Blending & Storage Silo: -
The ground material is transferred through out steams to
blending silos where the materials are properly mixed for making the
material homogenized. Then, the mixed material is stored in storaged
silo. Afterwards, the materials goes into pre-heater.

6) Pre-heater & Kiln: -

The stored material is transported to pre-heating cyclone. Here,
the material is pre-heated at appropriate temperature of 870 to 880 .c.
then, prepared material enters where coal firing is taking place, also
chemical reaction takes place inside kiln burning zone. Between lime,
silica and alumina.
The material gains temperature approximately 1300 . c to 1400 .
c at burning zone and becomes clinker.
7) Cooling: -
Because of heat of 1300 . c. to 1400 . c., the clinker becomes so
hat and hence it is transported to coolers where it get cool down by
cooling yans.
During this procedure, the hat gas is disposed off from material
and to utilize this hot gas for energy conservation, it is transferred to
dust collector and use less gas is driven out by stack.

8) Cement Grinding: -
Clinker is half produced cement. The produced clinker is fed to
cement mills by overhead cranes and gypsum is fed to another
hopper. The quality control department fixes the ratio of gypsum and
clinker.
Grinding iron balls are already available in the mills and clinker
is first crushed and then grounded due to impact and attribution.
As soon as this process is completed, the perfectly mixed and
grounded material is available and that is called (EMEN)

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9) Packing: -
Cement produced in the cement mill is conveyed to storage
silos in the packing plant through air slides and bucket elevator.
There are eight storage silos where different grades of cement. (i.e.
43 grade, 53 grade, OPC) are stored.
From the storage silos, the cement is transported to hopers.
There are four packers, which are run depending upon requirements.
Each packer consist of twelve spouts and empty begs are foxed on
the spouts manually and it gets weighted and sewed automatically.

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6. Store Department: -

The company produced many Cement bag everyday. It is a very

important that company having different store department which is very
big. The Cement bag sold. The capacity of the store department is 500
to 1000 Cement bag to store. Also they are store different kinds of raw
material which are used for making Cement .

7. Production Capacity: -

The company produces many Cement bags in every day. The

company, produces minimum 200 to 300 Cement bags everyday in
Boom period, but in depression period, they produced minimum 100 to
150 Cement bags every day. The highest 500 Cement bag produced in
one day. The annual production of the company is more than 90,000
Cement bags.

The company will be try to produce more and more to Cement

bags everyday.

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Index of Personnel Department
Sr. No. Particulars Page No.
1 Introduction 32
2 Training 33
3 Infrastructure Facilities 33
4 Time Keeping System 34
5 The Number of Workers 34
6 The System of Selection Employees 35

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1. Introduction: -

Personnel Management is the planning, organizing, directing,

controlling of procurement, development compensation, integration
and malignance of people of the purpose of contribution to
organization, individual and social goals.

Flippo: Principles of
Personnel
Management.

Personnel management is the direction and co-ordination of

human relations in the business organization, there by obtaining
maximum production with minimum of physical and mentle efforts,
stress and strain of the individual worker and group of workers and
without sacrificing the genius well being of the employees.

Incentives to the workers is very important if the company wants

to get more and more help of workers.

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2. Training: -

There are many workers work in the company. Some of them

are skilled and some of them are unskilled. Thence, company has to
give them special training, practical knowledge etc. Training is
necessary to know about the working conditions and techniques of the
company.

In this company, no special training sessions are held. The one

month training period during the recruitment process. This is
because the production process does not require any such technology,
which is frequently changing.

3. Infrastructure Facilities: -

Workers and Employees are very important for any big

organization. The business is continue in the market because of the
working of workers and employees. Therefore, companies give various
facility to the workers such as Medical, Houses etc.

A1 Cement Ind. Company provides various Infrastructure

facilities to the workers such as provident fund, gratuity, holidays,
medical services etc. Also, they given 20% Bonus to the workers every
year. Sometimes, they also provides insurance facility.

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4. Time Keeping System: -

The whole time of day, of the duties of workers is given below:

Time:
Shift I
8:00 AM to 12:00 AM is the working time.

12:00 AM to 2:00 AM is the lunch time.

Shift II
2:00 AM to 6:00 AM is again the working time.

5. The Number of Workers: -

It is a small company. The total staff of the company

approximately 40 members including manager, employees, workers
etc. They have no any ladies workers.

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6. The System of Selection of Employees: -

The system of selection of employees is very important thing.

Some in cottage industry, we can see that workers and employees are
not qualified as much as small scale industries. Some industries, select
the employees or workers in experience basis, while some industries
select on qualified basis.

This company select the workers both on experience basis. It

means that experience involve in worker or employees.

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Index of Financial Department

Sr. No. Particulars Page No.

1 Introduction 38
2 Capital Structure 39
3 Financial Planning 39
4 Profit Trend 40
5 Fixed Assets and Working Capital 40
6 Account 41
7 Investment and Depreciation 41

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1. Introduction: -

Finance management is that management activity which is

concerned with the planning and controlling of the firms financial
resources in modern business. The finance is the blood of business
economy. Finance department is very important in any company. We
include capital, fixed assets, working capital etc, in finance.

Finance is that administrative area in an organization which

related with the arrangement of cash and credit so that organization
may have the means to carry out its objective as satisfactorily as
possible.

Finance department plays a very important role in the

development and growth of Business. If you have money and you
management, it properly you will make more money. This means
management of finance is necessary for all.

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2. Capital Structure: -

Capital is the blood of any company or organization. All

business activities are run with the help of capital.

The capital structure of the company is given

Particulars Amount
Reserve and Surplus = 1.50 Crore
+ Unsecured Loans = 1.00 Crore
+ Bank Loan = 0.5 Crore
Total 3 Crore

The 12% Interest given on the unsecured loan.

3. Financial Planning: -

Every company having financial planning for the future.

Financial planning is decided in the meeting of directors. Various
Financial Planning such as availability of fund.

The basic purpose of financial planning are to make sure that

adequate funds are raised at the minimum cost and that they are used
wisely. It should be seen that finance is neither excess nor inadequate.

In financial planning, they do not think investment in other place.

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4. Profit Trend: -

Profit is the main aim or goal of any company. All business

activities are running with the main object of earning profit.

5. Fixed Assets and Working Capital: -

Fixed assets are those assets, which are not easily convertible
in cash.
There are different types of fixed assets in any company.
Different types of fixed assets such as Plant & Machinery, Electric
Fittings, Furniture and Fixtures, Factory Building, Vehicles etc.

Working Capital: -

The capital required for day to day transaction, that called

working capital.
On account of very good network of sales, the company does
not face any difficulties in managing working capital.

The information of working capital is given below:

Current Assets 1Crore

Current Liabilities 0.3 Crore

Net Working Capital 0.97Crore

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6. Account: -

According to companies acts 1956, public ltd. company and

private ltd. company must prepare the account of the financial year.
Thence, the company has been prepared the account.

For preparing account, they follow the double entry mercantile

system. This is the modern method of preparing account. The account
is prepared in computer. Mr. N.P. Hadyal is the auditor of the company.

7. Investment and Depreciation: -

Investment: -
Investment means to invest money in any place.
In this company they invest money fully on assets.i.e Fixed
assets.
Depreciation: -
Generally, in the initial stage company does not count
depreciation on the fixed assets. Then, after they count depreciation on
fixed assets.

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Conclusion

I think that I had got a golden opportunity to visited. A1 Cement

ind,. I got a whole information regarding production, personnel,
financial and marketing. During my study, I marked that the company is
best in management, in working in providing facilities to the workers
etc.

I have come to the conclusion that this company has an efficient

in production process and marketing. It possess proper finance.
Thence, this company has a many scope for expansion and
development. The product of this company is very good in quality. The
Brand Name is A1Cement Customer would like to purchase product
of Company. The staff is interested to improve the product as per
changing and environment.

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Suggestions

After visiting the company, I think that the company is well and
efficient, there is nothing as such which I can suggest to the company.
But, I also want to tell something to the company that the company
uses. old technology, thence, their profit reduces. New business units
used new technology, therefore if company use new modern
technology, they will make more profit. I know that now, they are make
profit but they increases in them if they will use modern technology.
Today, company is in developing stage in the use of modern
technology.

So, my point of view, they should take this point positively and
should not be misunderstood.

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Bibliography

Growth of Structure of industry

Principles of Personnel management.
Financial management I.M.Panday
Marketing Philip kotter

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