This document provides instructions for a group assignment involving analyzing religiosity data using exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). Students are asked to run an EFA on brand switching, store switching, and religiosity factors using the provided data files, then conduct a CFA on those same factors based on the EFA results. Finally, they must check the reliability of the analyzed factors.
This document provides instructions for a group assignment involving analyzing religiosity data using exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). Students are asked to run an EFA on brand switching, store switching, and religiosity factors using the provided data files, then conduct a CFA on those same factors based on the EFA results. Finally, they must check the reliability of the analyzed factors.
This document provides instructions for a group assignment involving analyzing religiosity data using exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). Students are asked to run an EFA on brand switching, store switching, and religiosity factors using the provided data files, then conduct a CFA on those same factors based on the EFA results. Finally, they must check the reliability of the analyzed factors.
Use the Religiosity data description (Religiosity-Description.docx file) and the
Religiosity data file (Religiosity.sav file) to complete the following questions: 1. Run EFA using brand switching, store switching, and religiosity factors. 2. Run CFA using brand switching, store switching, and religiosity factors (based on your results from EFA). 3. Check for the reliability of these factors.