Conclusion:

In conclusion, the first mover advantage highlights the complex nature of business,
being first, second, a follower or late entrant to the market all have their advantages
and disadvantages. The secret is to make sure the product introduced, the resources
within the organization, the competition and the environment the product is
introduced into fits the strategy chosen. The literature helps in this task but can only
be a guide; individual circumstances and applying common sense from all this
literature rather than dogmatically following any one author would seem a better
strategy. fast mover advantage does however help reconstructing especially by
focusing on suitable markets and technology with the correct resources they can
reduce the likelihood of first mover failure. In addition to it the first mover advantage
also plays a vital role in terms of innovating ad developing new products that will
enable them to stay ahead of their of their rivals. As a result thus by beating rivals into
the market, the first-mover can consolidate its position and compete more effectively,
not only defending its previously acquired share but even continuing to expand.