problem in your life? Client: when I was 10-12-year-old. Consultant: What type of treatment you had to take for Pimples problem? Response1 Client: He thought Pimple problem would solve itself as he passed through adolescent stage of life (cure itself). Response 2 (on asking again same question to client) Client: He took the help of Dermatologist to cure pimples problem. On taking medicine Pimples growth was in control but as soon as he stops taking medicine Pimple problem recurred. Consultant: What are the main reasons responsible for Pimples growth. Client: Allergen (Foreign Particles) mix with blood. Not taking bath frequently. Regular, intake of oily foods. Client: Metaphor- Pimples are unwanted types of guest who come and go after disturbing the hosts life. Paradox- Pimple is the best friend of cosmetic industry. Consultant: Metaphor-Pimples are pirates who plundered the wealth of beautiful face and leave the loneliness in mansion of beautiful face. Paradox- Pimple is a simple tool to measuring the health status of Face. Metaphor Mapping: - (Pimples growth) Target (Beauty of Face) Source