ONVdés 31dIdNWOD NTO Vv dO ANOLS SHL UPN alo|dui0g ey, suo eyProduct perfect Adapting to the times Raymond has always prided itself on saying ahead of the curve and came to spotting fabric and wary blends and cutting for the working Raymond responded by making forays fibres like cashmere, angora and ea hair (Super to which there was overwhel response. » Soon after, with denims becoming a rage, Raymond added a new dimension to its textile-manufacturing capabilities with the hunch of jis denim division to fuel the escalating, global demand for the fabric ‘The company was a pi in launching speciality ring denim in India, and is amongst the top producers of denim fabric and jeans in ‘the subcontinent today: It has become the preferred source for global premium brands, producing 20 lakh pairs of jeans a year, ‘Today, the Raymond Group is vertically and horizontally integrated to provide customers with total textile solutions. Few companies globally hhave such a diverse product range of nearly 20,000 varieties of worsted suiting (© cater to customers across ge groups, occ texte industry, RETAIL: A CORNERSTONE OF THE RAYMOND SUCCESS STORY Reymond, not content with simply making the finest fabrics in the world, ako wanted 10 take them ditectly to consumers. Hence retail assumed paramount importance, nd great thought was given o establishing a wide network of Raymond shops all over the country and beyond. ‘The management ensured that the fianchisees were given appropriate tuaining, so that the brand value remained undiluted. At a time when ‘most businesses were run on practical learing and gut instinct, Raymond looked ahead by investing time and effort into training staf at each level. ‘There were product-oriented programmes for Raymond dealers and retail shop managers, macro and mmicro-level ti modules for the saleswey] 941] pouod nq, sdeyoy spuourkey u2 ue pue 1 ‘uoIysey Uo sreuMsHOD astApE 01 PUOULAY smomTE em e nadwo> stp 219}29 ‘sjdoad asour soyear pursq 94 L-nepno puriq: 00°02 3940 ut 3 1220] SP2SIORO UF OF PUE “SUMOY AIOE O1 SBF uy rene sue sonpord sf puv ‘wey “erpuy sso1De suoneso] QgE ur Ss103s puouLMry GOL 1940 O18 a1O\p “KepOL wwosied y>e9 02 quis Susyaveur pur onbiun st aeyp ssoo0ud ays aendosdde 21p S13qe) 9 atp Bussooy> uo ssdxo woy s2tpe sapnpour ssaoond popreiap ay ‘2[40s Jo asuas 1 anisap arp se 4 phoney suouine8 pozyeuosiod © apfas on osiad umo gau0 ssaxdxo saad poou 5220 paznuorsna “pat 98 aum owes ay smoqfe 224198 amseayy 02 ape. ay “9 Pp 2pew-sumysew Jo Ysa oq UO In0 20] sogpad v soni aetp 90H joy owes ax pasn |. puottey reyn \_puouitey eye fer sey pu Hem \ryss2090 jy ‘05 op 0» anunuos rag 1po Woy, uD JO 2691 3 nshs_ parsauuo>s 1 Atypootus sq suoness naduio> 30 pue spuog Buunpu Sulpung uasedap yo} prearey as se yassewnsvos ay pue Gunoyew 'WSieap amnsua Jo 1881 sy) pooTs ney Yep spue.G PUD soBueuD AueM a4 7EYNINO, ‘9lues ay SuIeWs Jauinsu9> 94 :BuIpuerszepuN JoUuNsUOD BASED “S eo} aasnadiuos e sauiossq Burpuerciapun wou me omar | | pe | 25pe-Sumins pus aawsserBod jo a5 suonencuy) rwersueD -Z sion Kimauoul ul a1qissa95e 194 ‘onpoid pue Ais6ew Uo wimuard se sone atwo> zenu spuedg [Poeoans 01 ‘sno}ssus> anjen ave sueypu) Awad aoud sono Ye wmog “1 SS3D9NS S.GNOWAVE 4O SUV Md ASX OVE OND? esuas Lona ut ayajduo> auouuostans oy pue £31305 je ssrvurpioqns pur ss99d pue snorsuad ‘uaem & st lueu puowrke yy 21]. Spry sit 20) 94uN ayrur, o2 sae us20p 94 TY OF Ajyeantew sowo> a4—s1=1p0 sey ueur puowdeyy 2x1, ‘sanqea wiey.soresqa}a> Bussnszape spuow. a0ge om sunan iyar Surpueysuopimn zatENsuOD UL wubunsaaul it YBnougy JouINstIOD o4p YpEN SuLAono Aq ruEAa|aD pourELIAL sry putig 242 ‘sitaX a1p sono ‘pur spoou Kaew yom auoS seq expUy siauinswo9 Jo spunu oq UE soy pue Laerodwomtos sKers pureiq 2Yp WI AMsuA 2 NOY> 1UarsIsUOD UoDq sey aID"p “ERK ay A2NO Sus aIp sy woMpuoD jo sprepuers feuosiod UME sy a9 Oya PU ‘pood Surjoo] anoge sexes ya ‘peu! Bunea0sIp ays ypton pay 99q sKesaye sey "2ou2ss2 ut ‘puouiey ‘premioy dos soqpour Sunuasoidox owoy 90 pee ypu Sanunuo> Suons © AejdsIp sousya Fawsnraape spuowsey, “Suippam © pur spuary jo vowunas & “yom we Aep € 01 sousoit gol © woxy—aiurs 2900 apt} ~[r2t Jo apmanjma e to, oF puouLsey padjay euosied sep SuIuRE, SOUNOUE EpUEEZ 305 senLUE} up Syuiey pur 2oueWor pue + aFiue, Su19g wey seme Paxoutl assy poomd|jog_ ax uaa2 ‘atUO> O2 sAeDK ap Ul “Parer¢pULA ses pues op ys paso poid si 10) suonemrs pur su ssapane atte39q,