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  • Securing A Sustainable Supply Base: How Plenty Foods Grew 30% On Year and Improved The Earnings and Livelihoods of The Rural Poor in Sri Lanka

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    Plenty Foods (Pvt) Ltd. is a wholly owned subsidiary of Ceylon Biscuits Ltd which trades, processes, and markets a range of fast-moving agricultural products. Plenty Foods has an annual turnover of approximately US$1.8m, with 85 percent of its revenue coming from domestic sales and the remainder from exports to Asia and the Middle East. It operates through a network of 10,000 rural farmers, 106 company-appointed distributors and retail market outlets within Sri Lanka, selling a large proportion of its products back into local communities. In partnership with the government, other companies, Oxfam GB, as well as farmer organisations, Plenty Foods is building a high quality and reliable supply base while providing market-based livelihood opportunities for small farmers. Plenty Foods’ main product lines have been developed to serve nutritional needs that are particularly relevant to rural and poor communities. The company has thus built brand loyalty amongst farmers who constitute their supply base as well as a major part of their market.

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    Securing a Sustainable Supply Base: How plenty foods grew 30% on year and improved the earnings and livelihoods of the rural poor in Sri Lanka

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    Plenty Foods (Pvt) Ltd. is a wholly owned subsidiary of Ceylon Biscuits Ltd which trades, processes, and markets a range of fast-moving agricultural products. Plenty Foods has an annual turnover of approximately US$1.8m, with 85 percent of its revenue coming from domestic sales and the remainder from exports to Asia and the Middle East. It operates through a network of 10,000 rural farmers, 106 company-appointed distributors and retail market outlets within Sri Lanka, selling a large proportion of its products back into local communities. In partnership with the government, other companies, Oxfam GB, as well as farmer organisations, Plenty Foods is building a high quality and reliable supply base while providing market-based livelihood opportunities for small farmers. Plenty Foods’ main product lines have been developed to serve nutritional needs that are particularly relevant to rural and poor communities. The company has thus built brand loyalty amongst farmers who constitute their supply base as well as a major part of their market.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    8 views7 pages

    Securing A Sustainable Supply Base: How Plenty Foods Grew 30% On Year and Improved The Earnings and Livelihoods of The Rural Poor in Sri Lanka

    Uploaded by

    Oxfam
    Plenty Foods (Pvt) Ltd. is a wholly owned subsidiary of Ceylon Biscuits Ltd which trades, processes, and markets a range of fast-moving agricultural products. Plenty Foods has an annual turnover of approximately US$1.8m, with 85 percent of its revenue coming from domestic sales and the remainder from exports to Asia and the Middle East. It operates through a network of 10,000 rural farmers, 106 company-appointed distributors and retail market outlets within Sri Lanka, selling a large proportion of its products back into local communities. In partnership with the government, other companies, Oxfam GB, as well as farmer organisations, Plenty Foods is building a high quality and reliable supply base while providing market-based livelihood opportunities for small farmers. Plenty Foods’ main product lines have been developed to serve nutritional needs that are particularly relevant to rural and poor communities. The company has thus built brand loyalty amongst farmers who constitute their supply base as well as a major part of their market.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 7

    A BUSINESS MODEL FOR A BETTER

    WORLD: BUSINESS SOLUTIONS FOR


    CREATING ETHICAL AND SUSTAINABLE
    SUPPLY CHAINS
    Prepared by Mohan Ratwatte
    1. Overview

    1. Company profile

    2. Business Model

    3. Benefits

    4. Replicability & Scale


    Profile
    Company

    USD 1.8 mill.


    Turnover
    Over 700 employees
    85% domestic, 15%
    export market
    Nutritious agri-foods

    Location

    North-Central
    Uva
    Southern
    Hambontata
    Eastern
    2. Business Model (Hambontata)

    1. Contract farming

    2. Working with government land titling

    3. Farmers organise into producer organisations / enterprises

    4. Accessing services extension & banking

    5. Secure market at guaranteed prices

    6. Input provision, training, capacity building


    3. Benefits for Company
    Main Benefit

    1. Achievement of objectives

    2. The image created

    3. Secured supply / reliability of quantity & quality


    4. Benefits for Farmers
    Assurance to Farmers

    1. Training of farmers to cultivate crops.

    2. Profitability of the 3 crops

    3. CSR activities

    4. Programmes worked out through Farmer Clubs

    5. Credit facility to farmers

    6. Crop Insurance

    7. New agriculture practice through R & D


    5. Replicability

    1. Multistakeholder forum for learning

    2. Working with Producer Organisations

    3. Involving government departments

    4. Accessing financial services for farmers

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