The

AZ CA RT
HISTORICAL SUMMARY
• The first posters dating from the fifteenth century. (Disclose decisions taken
by the government) in the eighteenth century its use is already more frequent.
(Advertise commercial products and industrial) with the impression the poster wa
s widespread. Nineteenth century (France) Twentieth Century, the poster with the
photograph acquired the current features.
•
•
•
• billboards
STREET POSTERS AND INTERIORS
They aim to attract the attention of passers by and the message it conveys to be
captured by many people at once.
• INDOOR POSTERS
They are intended for small groups. These can be read with more attention and co
ntain more information
IMPORTANT: The poster consists of text, image and color and can be used with dif
ferent functions.
INFORMATION FUNCTION The function of this poster is to inform. Ex: Celebrations,
performances, information on population, etc.. FUNCTION CALLS This function is
most often used in advertising to convince the public to consume a product.
In conducting a poster is necessary to take into account the public it is aimed
at children, must be addressed. A poster
different from that which aims at an adult audience
A poster should attract the viewer's attention and convey your message effective
ly.
ELEMENTS OF THE POSTER image, text, color. IMPLEMENTATION OF A POSTER Before the
project
• • • • • Choose the theme or subject matter. Deciding the content of the main m
essage of the poster. Who is the message? Where will be placed? Inside or outsid
e? Shape and dimensions.
• MAKE A PREVIOUS STUDY:
• • •
•
What type of image best conveys your idea. What kind of letter you want to use.
How best to organize the elements of text, image and color. Choose the most appr
opriate method. Gouache, watercolor. Collage, etc..
TEXT
Should be short, evocative, memorable and understanding. (In the street, but in
the interior, the text may be somewhat higher.) IMAGE Drawing, painting or colla
ge, she has to convey the correct idea of what you mean. COLOR The color can emp
hasize or attenuate the forms. COMPOSITION or organization of space is essential
for a clear and easy reading of the message.
The form of a poster is generally rectangular and arranged vertically. • Two cen
ters.
• Q - geometric center. • P - Optical Center. • Q is the center of the poster. •
Q is where the eye of the observer converges (as important)
The poster may have other shapes, rectangle or be placed horizontally. The impor
tant thing is that the elements (text, image, color) are arranged so that the me
ssage is forwarded properly.
The XT (le tu es tr to do)
• This should be chosen depending on the characteristics of the message. • Allow
a clear reading, taking into account the distance that will be read. • The most
important phrase should be highlighted.
TE
•
The letter may vary from the shape, size, thickness and color. Space between the
letters of the same word is regular. Capital letters are all the same size. Low
ercase letters are different sizes. The letters on the poster can also be trimme
d. (Magazines, newspapers, etc.).
• • • •
Lettering
Its meaning is the study of the letter or the way it represents the letter. Has
some rules that must be followed: 1st - The letters may Caps or Small Caps - ABC
D or lowercase or Empty Pockets - abcd; 2 - Whatever the type and size of the le
tters we always support them in two or four auxiliary lines (uppercase or lowerc
ase) as the effect you want to achieve; 4 - Depending on the type or shape of th
e letter must show the same thickness and the same width with rare exceptions (i
) 3 - When you form a word must be an equal space between each letter; 4 - In th
e painting there should be uniformity for each word, or letters with the same co
lor. 5 - If the first letter of a word or name () has three colors, the other le
tters of the same word should follow the same criterion.
If you choose to draw the letters you should use grids or grids and guidelines.
BEFORE YOU GET A DRAW BILLS you must choose: • What are the phrases that should
be highlighted. • Font fit. • Study the appropriate space needed to write the se
ntence. (Taking into account the size, thickness and spacing)
IMAGE
M
• Must be chosen based on the idea. • The image should be simple and easy to und
erstand. The exploration of contrasting colors has an effect quite appealing, bo
th in images as the letters
Our Posters
Poster winners Prof. EB 2.3. Mota Pinto
F
M I
EB 2,3 Prof. EVT group. Mota Pinto Year 2003/04
Posters by Agostinho/09