The AZ CA RT HISTORICAL SUMMARY • The first posters dating from the fifteenth century.

(Disclose decisions taken by the government) in the eighteenth century its use is already more frequent. (Advertise commercial products and industrial) with the impression the poster wa s widespread. Nineteenth century (France) Twentieth Century, the poster with the photograph acquired the current features. • • • • billboards STREET POSTERS AND INTERIORS They aim to attract the attention of passers by and the message it conveys to be captured by many people at once. • INDOOR POSTERS They are intended for small groups. These can be read with more attention and co ntain more information IMPORTANT: The poster consists of text, image and color and can be used with dif ferent functions. INFORMATION FUNCTION The function of this poster is to inform. Ex: Celebrations, performances, information on population, etc.. FUNCTION CALLS This function is most often used in advertising to convince the public to consume a product. In conducting a poster is necessary to take into account the public it is aimed at children, must be addressed. A poster different from that which aims at an adult audience A poster should attract the viewer's attention and convey your message effective ly. ELEMENTS OF THE POSTER image, text, color. IMPLEMENTATION OF A POSTER Before the project • • • • • Choose the theme or subject matter. Deciding the content of the main m essage of the poster. Who is the message? Where will be placed? Inside or outsid e? Shape and dimensions. • MAKE A PREVIOUS STUDY: • • • • What type of image best conveys your idea. What kind of letter you want to use. How best to organize the elements of text, image and color. Choose the most appr opriate method. Gouache, watercolor. Collage, etc.. TEXT Should be short, evocative, memorable and understanding. (In the street, but in the interior, the text may be somewhat higher.) IMAGE Drawing, painting or colla ge, she has to convey the correct idea of what you mean. COLOR The color can emp

hasize or attenuate the forms. COMPOSITION or organization of space is essential for a clear and easy reading of the message. The form of a poster is generally rectangular and arranged vertically. • Two cen ters. • Q - geometric center. • P - Optical Center. • Q is the center of the poster. • Q is where the eye of the observer converges (as important) The poster may have other shapes, rectangle or be placed horizontally. The impor tant thing is that the elements (text, image, color) are arranged so that the me ssage is forwarded properly. The XT (le tu es tr to do) • This should be chosen depending on the characteristics of the message. • Allow a clear reading, taking into account the distance that will be read. • The most important phrase should be highlighted. TE • The letter may vary from the shape, size, thickness and color. Space between the letters of the same word is regular. Capital letters are all the same size. Low ercase letters are different sizes. The letters on the poster can also be trimme d. (Magazines, newspapers, etc.). • • • • Lettering Its meaning is the study of the letter or the way it represents the letter. Has some rules that must be followed: 1st - The letters may Caps or Small Caps - ABC D or lowercase or Empty Pockets - abcd; 2 - Whatever the type and size of the le tters we always support them in two or four auxiliary lines (uppercase or lowerc ase) as the effect you want to achieve; 4 - Depending on the type or shape of th e letter must show the same thickness and the same width with rare exceptions (i ) 3 - When you form a word must be an equal space between each letter; 4 - In th e painting there should be uniformity for each word, or letters with the same co lor. 5 - If the first letter of a word or name () has three colors, the other le tters of the same word should follow the same criterion. If you choose to draw the letters you should use grids or grids and guidelines. BEFORE YOU GET A DRAW BILLS you must choose: • What are the phrases that should be highlighted. • Font fit. • Study the appropriate space needed to write the se ntence. (Taking into account the size, thickness and spacing) IMAGE M • Must be chosen based on the idea. • The image should be simple and easy to und erstand. The exploration of contrasting colors has an effect quite appealing, bo th in images as the letters Our Posters Poster winners Prof. EB 2.3. Mota Pinto F

M I EB 2,3 Prof. EVT group. Mota Pinto Year 2003/04 Posters by Agostinho/09