1. What do you think when you think of Sky Sports?

I think of sports especially my favourites such as football

2. What do you think of the font used in the sky sports ident?

I think it used well as it contrasts with the blue and red background which makes it
stand out

3. Who do you think is the sky sports target audience?

I think sky sports target audience is aimed at all ages over 12 as after this age
group anyone can
take interests in sports

4. Which out of these three idents is your favourite?

The last one as it stands out the most

5. What do you think of our sky sports logo that we made?

I think it is similar to the original however good but it is iconic and does not surpass
the existing
idea

6. What do you think of the old sky sports logo?

I think it stands out

7. What colours do you associate with sky sports?

Red and blue

8. What do you think makes a good ident?

Something iconic and stands out why portraying a bit about the programme

9. How long do you think an Ident should be?

1-5 seconds

10. What advice could you give us for our Sky Sports ident?

Be more original