S 305 CTKM SA 2016

Thnh ph H Ch Minh, ngy 23 thng 05 nm 2016

Knh gi: Qu Nh Phn Phi

V/v: Chng trnh Castrol Bike Point 5 sao nm 2016

Cng ty TNHH Castrol BP Petco xin cm n s hp tc quy bu ca Quy Nh Phn Phi trong thi
gian qua.

L i tc chin lc, Cng ty TNHH Castrol BP Petco lun ch trng pht trin cc chng trnh,
dch v nhm h tr s pht trin v ln mnh ca cc ca hng Bike Point, Bike Wash. Theo kt
qu nghin cu i vi ngi tiu dng, hnh nh ca hng chuyn nghip v s chng nhn ca
nhng thng hiu uy tn l nhng yu t quan trng thu ht khch hng n vi ca hng cng
nh to s tin tng v khch l s ng h ca khch hng i vi sn phm Castrol.

Vi tham vng a ngy cng nhiu nhng sn phm du nht Castrol n vi khch hng
thng qua knh bn hng chuyn nghip, chng ti xin trn trng gii thiu chng
trnh Castrol Bike Point 5 sao nm 2016 ln u tin c thc hin ti Vit Nam. y l
chng trnh nhm hng dn cc ca hng Bike Point, Bike Wash to dng hnh nh chuyn
nghip ca mnh. Nhng ca hng t c nhng iu kin ca chng trnh s c cp
mt bng vinh danh t chun 5 sao, 4 sao hoc 3 sao ca Castrol. Bng vinh danh ny s c
thit k v c lm bng vt liu ng cao cp nhm tn vinh s chuyn nghip ca ca hng,
to s khc bit vi nhng ca hng khc, t gip tng doanh thu cho ca hng.

1. i tng tham gia chng trnh:

Cc ca hng Castrol Bike Point, Bike Wash c ng ky tham gia chng trnh Bike Point ca
nm 2016 trc ngy 31/05/2016.

2. Thi gian nh gi:

Thi gian d kin thng bo kt

Thi gian chm im
qu
t 1 06/2016 07/2016
t 2 10/2016 11/2016

3. Phng php nh gi:

Chng trnh Castrol Bike Point 5 sao nm 2016 s c tnh im theo quy tc sau:

Tng im ca cc ca hng Castrol Bike Point/Bike Wash trong chng trnh Castrol Bike
Point 5 sao nm 2016 bao gm hai phn:im hnh nh ca hiu (ti a 400 im v
l trung bnh cng ca 2 t chm im) v 3 iu kin v sn lng:

- Tng sn lng cc sn phm thuc ngnh hng du nht xe gn my t

thng 02/2016 n ht thng 10/2016 thc t trung bnh mi thng 120(L)
(iu kin bt buc). i vi ca hng chnh thc tr thnh Bike Point, Bike
Wash ca Castrol sau thng 2, s tnh sn lng k t ngy ca hng tham gia.

- Tng sn lng thc t ca cc sn phm thuc nhn

hng POWER1 chim t nht 57% tng sn lng cc sn phm thuc ngnh
hng du nht xe gn my.
- T l tng trng v sn lng ca dng sn phm du nht xe tay ga t
t nht 37% so vi cng k nm ngoi.
Cch nh gi xp hng chun sao ca Castrol nh sau:

t iu kin bt
t c 3 iu buc v 1 trong
kin sn lng 2 iu kin cn
li
t t 360 n 400 im hnh
Chun 5 sao Chun 4 sao
nh
t t 320 n di 360 im
Chun 4 sao Chun 4 sao
hnh nh
t t 280 n di 320 im
Chun 3 sao Chun 3 sao
hnh nh

im hnh nh ca hng s l im hnh nh t chng trnh Bike Point ca nm 2016, c

th nh sau:

A. AN TON TI CA HIU (Ti a 80 im)

Tiu ch ny s c chm da trn 4 iu kin sau:

1. Bnh cu ha hoc t thuc y t cn s dng c v d dng x ly
khi c tnh hung khn cp

2. ng dy in ti ca hng khng b r r in

3. Tt c cc thit b phi c phch cm tiu chun

4. Du nht qua s dng phi lu tr ti mt ni ring bit v ph

hp

t 2 iu t 3 iu t 4 iu
Khng t c 4 iu kin t 1 iu kin
kin kin kin
16 im 32 im 48 im 64 im 80 im

B. SP XP CA HIU (Ti a 80 im)

Tiu ch ny s c chm da trn 4 iu kin sau:

1. Khng c vt du nht trn trn sn

2. Sn nh trng xi mng/lt gch bng phng, khng c nn t g

gh

3. Dng c sa cha c t trong hp/khay/k v khng t trc tip

di sn nh

4. Tng th ca hiu nhn gn gng, sch s

t 2 iu t 3 iu t 4 iu
Khng t c 4 iu kin t 1 iu kin
kin kin kin
16 im 32 im 48 im 64 im 80 im

C. TRNG BY VT DNG QUNG CO (Ti a 40 im)

Tiu ch ny s c chm da trn 4 iu kin sau:

 1. p phch gi (p dng t nm 2016) c trng by ni d nhn
thy v khng b dn

2. Lin treo sn phm POWER1 Scooter 5W-40 (p dng t nm 2016)

c trng by ni d nhn thy v khng b dn

3. p phch sn phm POWER1 Scooter 5W-40 (p dng t nm 2016)

c trng by ni d nhn thy v khng b dn

4. p phch chng trnh Bike Point ca nm 2016 c trng by ni

d nhn thy v khng b dn

t 2 iu t 3 iu t 4 iu
Khng t c 4 iu kin t 1 iu kin
kin kin kin
8 im 16 im 24 im 32 im 40 im

D. BO QUN TI SN U T CA CASTROL (Ti a 40 im)

Tiu ch ny s c chm da trn 4 iu kin sau:

1. Bng hiu khng b che khut hay lm vy bn ln b logo Castrol

2. Phn sn tng khng b che khut b logo Castrol

3. Thit b/k ngh ca Castrol c s dng v bo qun tt

4. T/k trng by sn phm Castrol cn c s dng ng chc nng

t 2 iu t 3 iu t 4 iu
Khng t c 4 iu kin t 1 iu kin
kin kin kin
8 im 16 im 24 im 32 im 40 im

E. NG PHC CASTROL (Ti a 20 im)

Tiu ch ny s c chm da trn 4 mc sau:

Tt c th Di 25% s 26-50% s th 51% - 75% s 76% - 100% s

khng mc th mc ng mc ng th mc ng th mc ng
ng phc phc phc phc phc
4 im 8 im 12 im 16 im 20 im

F. TRNG BY SN PHM CASTROL (Ti a 140 im)

Tiu ch ny s c chm da trn cc mc sau:

1. Trng by ton b sn phm Castrol, khng c sn phm i
th ( ti a 20 im)

2. Sn phm ca Castrol/BP c trng by mt tin ca hng v d

dng nhn thy (ti a 16 im)

3. Trng by dy sn phm theo mt hng di (t nht 12 chai trong

mt dy) (ti a 12 im)
 4. Trng by n tng v sng to (v d: xp hnh thp, hnh khi, hnh
ch Castrol,) (ti a 16 im)

5. Cp trng by cc loi sn phm Castrol (ti a 76 im)

Cp 1 2 3 4 5
Castrol T 6 n 11 T 12 cha
t hn 6 chai
POWER1 chai (9.6 tr ln (1
(3.2 im)
Scooter 5W -40 im) im)
t hn 12 T 12 n T 25 n T 49 n T 96 cha
Castrol POWER1
chai 24 chai 48 chai 95 chai tr ln (2
Scooter 10W -40 (5.6 im) (11.2 im) (16.8 im) (22.4 im) im)
t hn 12 T 12 n T 25 n T 49 n T 96 cha
Castrol POWER1
chai 24 chai (9.6 48 chai 95 chai tr ln (2
4T (4.8 im) im) (14.4 im) (19.2 im) im)
t hn 12 T 12 n T 24 cha
Castrol Activ chai 23 chai (4.8 tr ln
(1.6 im) im) (8 im)

4. Mt s lu khc:

- Kt qu ca chng trnh Castrol Bike Point 5 sao nm 2016 l c

lp v khng nh hng n kt qu ca cc chng trnh khc.
- Cng ty TNHH Castrol BP Petco c ton quyn trong vic quyt nh cp
bng vinh danh.
- Castrol Bike Point, Bike Wash do Nh Phn Phi lm ch khng c tham
gia chng trnh ny.
- Bng vinh danh khng c quy i thnh tin mt.

Chng ti rt mong nhn c s h tr ca Quy Nh Phn Phi trong vic trin khai Chng
trnh Castrol Bike Point 5 sao nm 2016 n cc khch hng ca mnh v tin tng
chng trnh s t c thnh cng hn mong i.

Nu Quy Nh Phn Phi c bt k cu hi hay thc mc no lin quan n chng trnh ny, xin
vui lng lin h vi nhn vin ca chng ti:

Ch Nguyn Hng Nhung

Email: nhungnguyen_hong@se1.bp.com
in thoi: 0904 498 456

Xin cm n v trn trng knh cho.

Cng Ty TNHH Castrol BP Petco

NGUYN HU NHN
Gim c H Tr Bn Hng