GESTION LOGISTICA

CRISTIAN YAIR MORENO VALENCIA

SERVICIO NACIONAL DE APRENDIZAJE

SENA
LA DORADAS CALDAS
2017
 GESTION LOGISTICA

CRISTIAN YAIR MORENO VALENCIA

CUSTOMER FOCUS

INSTRUCTORA
MAYRA ALEJANDRA PEA HURTUA

SERVICIO NACIONAL DE APRENDIZAJE

SENA
LA DORADAS CALDAS
2017
 CUSTOMER FOCUS

CUSTOMER SUPPLY CHAIN LOGISTICS

A supply chain consists of all the processes involved directly or indirectly in action
to meet customer needs. The supply chain includes suppliers (third level, second
level and first level), MP stores (direct and indirect), the production line (PP), PT
stores, distribution channels, wholesalers, retailers and Final client. Within every
organization there is a different supply chain depending on the course of business.
There are three types of companies, industry, trading and services; service
companies have very short supply chain. Industrial companies have supply chains
with many logistics depending on the MP using the production lines that count and
market segments that are targeted to their products. Trading companies, for
example, have very little use of stock so that their supply chains are less elaborate.
All functions involved in the supply chain are intended for reception and fulfilling a
request. These functions include, but are not limited to new product development,
marketing, operations, distribution,

CUSTOMER NEEDS

The competition is becoming increasingly difficult for companies is why we must

be ready and apply all their knowledge and skills and attitudes for good
performance in the business world, the secret to success is the people who buy us
those we call customers .
Customers can put a spin on our company and can lead us to success and we also
can lead to ruin, which is why they are very important and the only way to meet
them is to know them and communicating with them about their needs.
As we know every action concludes a reaction, is where the profits generated to
satisfy a customer, to understand how it works the demand for products just need to
know how the customer needs work but as we know the world is changing and enter
need new and better ways of thinking it is why we must begin to see things from a
totally different point of view.

IDENTIFYING CUSTOMER NEEDS

Meet customer needs is the first step to fulfill them. That is why the seller should try
to be knowledgeable about these needs.
Too many marketers start selling your interview immersing the customer in a flood
of words, they consider arguments. Seller constant concern during this preliminary
phase of the sale must be to know and discover customer needs and reasons to buy.
The question of why interest in the client, have one answer: to reveal to us your
needs and requirements through direct conversation we establish in this first contact
and so we can sell our image, our product or service.
The seller should try to provide accurate and complete information to the client to
avoid erroneous or distorted interpretations, either because the client does not hear
clearly the explanation or that has a self-perception that does not conform to the
actual characteristics of the product or service It has offered.