Evidencia 12: Thematic Forum, New trends in the distribution channels .

Topic: New trends in the distribution channels.

Para participar en el Foro temtico debe responder las siguientes preguntas:

Cules son las nuevas tendencias y herramientas en cuanto a canales de

distribucin?

The trends point to an increasing of tools that contribute to a better choice of routes
and allow to track the goods during transport use. Many companies already use
routing software, such as Roadshow or Map Info.

Big Data is changing the way many companies operate in different sectors. In
logistics, new information from this tool is used to make forecasts about customer
preferences, thus being able to implement what is known as 'early logistics'.

Cul cree usted como Tecnlogo en Negociacin Internacional que es el

futuro de los canales de distribucin?

The future distribution channel passes through its ability to provide value as a
generation of business that goes beyond selling products. The distribution channel
is well aware that an increasingly important part of its turnover lies in having a
wider range of services derived from the sale of a range management solution.

The distribution channel should take into account the services that are exclusively
in the hands of the manufacturer and will be a determining factor for choosing
which brand to represent or distribute factor.