[ecTlON.B Practical Exercise Question 1S MARKS DEVELOPING A RESEARCH pLay nd Markating manager ace 8 new fairness cream proc Of 29 ABC supermarket; your comput wishes to duet into Fiji's marketplace. You sre reduired to Market survey plan to A8S955 8 customor's needs and wants. You a1 to: 1. Formulate research plan IN¢luding the following aspects: a. Research objectives b, Secondary data collection &. Primary data collection methods 5 lection d. Sample size @nd types for the primary data collection ticinerea} ded questionnaires 2. Develop at least three open ended and three closed en ae 0 ESSAY QUESTION 1S. MARKS SECTION c: newer q ‘an s2 rth 15 marks. Answer the essay question given below. Essay is wo! E s arke' is the y, Process for creating, cating, | id $8 for creating, communi activity, set of institutions ane oh el fa i eicrencnd Offering that have value for customers, aos Evo and Deca na . With reference to the above statement critically discuss the society at large ing Management Orientation with appropriate examples Marketin, Ry£ a SHORT ANSWER QUESTIONS 40 MARKS LA Students are required to ANSWER any a 10 Questions in thie section 8. Each question is worth 8 marks, Discuss the steps in Strategic management process: Discuss the elements of micro — environment and state how does lt affects: the 58 Operation agement is art and science of choosing target markets and building With the reference to the above statement bu Marketing man: Profitable relationship with them cribe the elements of customer-driven marketing strategies with appropriate a examples. Discuss the elements macro-environment and state how it affeets the business in the long run Product / market expansion grid is a tool for identifying company growth strategies. us market growth strategies learnt in class. Support your Identify and dis answer with appropri te examples. Briefly describe the steps in marketing process with relevant examples, What is a BCG matrix? Describe the elements of BCG matrix with relevant examples, Describe the steps in the marketing research process. Market research is the action or activity of gathering information about consumers’ needs and preference, Discuss the steps In implementing the research plan. Market planning involves deciding on marketing Strategies that will help the company attain its overall strategic objectives. Describe the parts of marketing plan.