Idea1:

Target: Youth in Metros

Who is the new rock star?

Date, Place: Nearest Airport, Railway Station

Digital/Virtual Mirror. Funky Hair, trendy styles

Make an emoticon face in front of the mirror

Vending Machine beside the mirror. Should we publish the photo all over the mall? 5 seconds
of fame

Record videos to make it viral

Idea 2:
Fixed stopping points across tourist places
Target Audience: Youth that loves travel and adventure
Pepsi App should show a map (preferably offline) which shows pit stops across the itinerary.
Vending Machines along the pit stops
Pepsi Trek Challenge: Pepsi will be offered for free at crucial points to participants that make
to these points
Value: Need not tie up with travel agents