table of

contents
Redesign Plan III

Font & colors V

style guide - logo VI

style guide flat package - design VII7

style guide - photography VIII8

advertisement IX
Redesign Plan Fonts & colors
The Product big idea fonts colors
Health Smart Cocoa Butter Hand and Body Lotion To make the Health Smart Cocoa Butter packaging more bebas neue CMYK 63.66, 26.63, 25.31, 0.25
RGB 98, 156, 175
memorable, a new color scheme will be used. Brown be- Used for cocoa butter to Pantone 7696 c
cause we are designing a cocoa butter lotion and cocoa is call attention. hex #629bae
Target Group
brown, and teal to highlight as it pops well with brown. Style: Regular
Women looking for quality personal care products Suggested size: fifty-one pt. CMYK 89.84, 55.45, 57.69, 41.57 CMYK 35, 62, 57, 13 CMYK 72.69, 37.83, 46.34, 9.97
for a lesser price. A new logo for Health Smart will be created, as well as RGB 19, 70, 74 RGB 155, 103, 96 RGB 77, 124, 126
Pantone 7476 c
a new cocoa bean graphic, using color consistent with the cookies&milk hex #13464a
Pantone 4715 C
hex #9a665f
Pantone 7475 c
hex #4d7c7d
BRIEF HISTORY rest of the design. used to give hand & body
The Health Smart brand is a child of Home Smart a handwritten look. CMYK 25.22, 13.17, 13.12, 0
The text on the front of the bottle will be limited Style: Regular RGB 190, 203, 209
Products, a company whose goal is saving people
to Cocoa Butter and Hand and Body to remove No suggested size
Pantone 5455 c
money without sacrificing quality. Their products are hex #bdcad0
unnecessary text. The bottle itself will be brown.
sold at supermarkets and dollar stores.
style guide style guide
Logo flat package design
The logo should be smaller than all other design
elements on the package, but not so small that it
is hard to see or read.

The logo should be placed at the top of the package,

centered above the rest of the package, if the
design is centered. If the design is not centered,
then it should be in line with the rest of the
design elements.
style guide MAgazine
photography AD