NAME: LEILANI BUENO-CARINO DATE: December 9, 2009

SUBJECT: MKTG 7 RETAIL MANAGEMENT

PROFESSOR: MRS. ANNABELLE C. CATANEDA

ACTIVITY 1

1. In your opinion as an entrepreneur which is more favorable,

retailing or wholesaling?

For me Retailing is more favorable with a good venue and a good product, you
can make money hand-over-fist by selling retail. That's why so many people
(including me) do it despite the potential hassle and expense. You can charge
whatever you wish for your products according to what the market will bear. If I
have a tankard that we might sell for P40 in one location, we might be able to get
away with charging P50 or even P60 in a different, more upscale location. It's up
to you, the retailer. Also, doing shows in person has a lot of ancillary benefits.
Sometimes you can lose track of the market by not interacting directly with
customers. Would a simple change of your product make it more popular? You're
more likely to find this out if you are seeing your customers in person. And what
are your competitors up to? There is nothing wrong in doing a little "market
research" by finding out what's selling at other booths. If some of those
competitors are acquaintances, it's a good opportunity to sell on new product
ideas. Plus, getting out of the house or shop once in awhile can be just plain fun,
as well as profitable. When you're in business selling your crafts, you'll likely
have many opportunities to do retail sales—far more than wholesale.

2. Why SM Megamall is consider as a strategic retail market?

SM MEGAMALL is considered as a strategic retail market this statements proved

“The success of Henry Sy’s shopping malls comes from decades of retailing
experience. But having the right vision is also a key marketplaces are changing
the way businesses manage their supply chain” nowadays SM Megamall and
others malls owned by Henry Sy is now the reaching the huge success in
 retailing industry. SM Group's shopping malls. It is the largest shopping mall and
retail operator in the Philippines. SM Megamall has been planned well by Good
Management sets goals and objectives beyond reach of reality. They identified
well their target markets, sets good locations that last long period of time. SM
megamall sets Retail marketing strategy that was proven all throughout, and their
consistency has been stayed nowadays. One thing also is that in spite of many
competitors coming out they handled very well and how to compete fairly for
advantage over competition that can be maintained over a long time. They also
developed the important opportunities which have been a blessing on their part…

(1) Customer Loyalty (2) Location (3) Human Resource Management (4)
Distribution and Information Systems (5) Unique Merchandise (6) Vendor
Relations (7) Customer Service. They build walls of products, services,
processes and business models to differentiate themselves from the competition.
The market penetration of SM megamall is amazing appreciated because of their
policy of not giving a higher price to their product instead they after the quantity
or bulk of sales, deliver the right products in the right quantity at the right time to
meet customer needs. The results are increased revenues through better
alignment of product. That’s the environment that Megamall has at this present…

3. Why is 7/11 considered as a convenient outlet?

Seven Eleven was called convenience store because it’s a small centrally
located store featuring ease of access, late-night hours, and a limited line of
merchandise designed for the convenience shopper. Seven Eleven stores
charge above-average prices compared to large supermarkets that generate
large-volume sales. A retail store that are opened within 24hours every day. A
convenience store is a small store or shop that sells items such as candy, ice-
cream, soft drinks, lottery tickets, newspapers and magazines, along with a
selection of processed food and perhaps some groceries. Stores that are part of
gas stations may also sell motor oil, windshield washer fluid, radiator fluid, and
maps. Often toiletries and other hygiene products are stocked, and some of
these stores also offer money orders and wire transfer services or liquor
products. They are often located alongside busy roads, in densely-populated
urban neighborhoods, at gas/petrol stations or near railway stations or other
transportation hubs. In some countries most convenience stores have longer
shopping hours, some being open 24 hours. This store helps costumer
quality of being convenient: the quality of being or making things easy, useful, or
of increasing comfort somebody's personal comfort: personal comfort, or
circumstances that promote somebody's personal comfort something providing
ease or comfort: something that makes life easier or more comfortable,
especially a labor-saving …
Today, 7-Eleven is the undisputed leader in convenience retailing. 7-Eleven, Inc.
is the world’s largest convenience retail chain. Based in Dallas, Texas, the
company operates, franchises and licenses more than 6,840 stores in the U.S.
and Canada. Of the close to 5,800 stores the company operates and franchises
in the United States, some 4,460 are franchised. Business Operations 7-Eleven
and other convenience stores are operated, licensed and franchised by 7-Eleven,
Inc. in North America, and they serve approximately seven million customers
each day.
Each store focuses on meeting the needs of busy shoppers by providing a broad
selection of fresh, high-quality products and services at everyday fair prices,
along with speedy transactions and a clean, safe, friendly shopping environment.
Proprietary Products 7-Eleven is known internationally for Big Gulp® fountain soft
drinks, Big Bite® hot dogs, Slurpee® beverages, and Café Select® fresh brewed
coffee. The stores have expanded their food service offerings with a proprietary
line of deli items and baked goods, which are prepared and delivered fresh daily.
7-Eleven also offers convenient services based on each neighborhood's
individual needs, including automated money orders, copiers, fax and automatic
teller machines, long-distance phone cards and lottery tickets, where available.
Global Convenience Internationally, 7-Eleven licensees and affiliates operate
more than 28,900 7-Eleven and other convenience stores in countries including
Japan, Taiwan, Thailand, South Korea, China, Hong Kong, Malaysia, Mexico,
Singapore, Australia, Philippines, Norway, Sweden and Denmark.